The 8 Best Kajabi Alternatives in 2020 (and What's Right for You) - Sell Courses Online

The 8 Best Kajabi Alternatives in 2020 (and What’s Right for You)

If you’re reading this article, you’re looking for an alternative to the Kajabi platform.

Kajabi is one of the best platforms out there for creating and selling online courses and memberships. However, like any other platform, it isn’t the right option for everyone.

Some common reasons why creators look for Kajabi alternatives include:

  • Kajabi pricing is pretty steep and it won’t be the best option for creators on a tight budget.
  • Kajabi is an all-in-one platform and for someone who already has a website and funnels in place, it might be overkill.
  • There are some specific tools in Kajabi that aren’t as powerful (e.g. the community builder and the email marketing suite) and many creators want better functionality.

With this in mind, let’s take a look at some of the best Kajabi alternatives in the market, the key features they offer as well as their strengths and weaknesses in comparison to Kajabi.

By the end, you’ll be able to choose the best platform for your business depending on your requirements and your goals.

1. Thinkific

Thinkific is a standalone online course platform that, unlike Kajabi, doesn’t include a blogging platform, a sales funnel builder or email marketing automation tools.

However, Thinkific is one of the best options that exist in the market for creating an online course and engaging your students.

The platform allows you to create online courses with multiple content types such as videos, text, PDFs, quizzes, surveys, assignments, etc., deliver content through the inbuilt course player and even build a community area.

What is Thinkific?

On top of these features, Thinkific offers some powerful learning and engagement tools which are currently missing from Kajabi:

  • Live Lessons – Thinkific has direct integration with Zoom which allows you to offer live lessons inside your courses.
  • Advanced Quizzes – Thinkific supports important quizzing features like importing from Excel and randomised questions. If you need even more firepower, you can integrate with Brillium, a full-blown exam solution.
  • Certificates – You can create and send certificates to your students automatically.
  • Groups – You can organize your learners into cohorts for tracking and reporting purposes.

The only thing that’s missing from Thinkific is the mobile app functionality even though the course player is mobile-responsive and your students can watch content in any mobile browser.

Apart from the course creation tools, Thinkific has a lot of other features as well.

It has a fully-fledged website builder which includes a host of themes and a powerful page builder which lets you build a visually appealing website and create sales pages.

Moreover, Thinkific offers all the essential selling tools like payment processing, course bundles, coupons, 1-click upsells, affiliate marketing tools, etc.

Now, the biggest edge that Thinkific has over Kajabi is its beginner-friendly pricing. It has a free plan that gives you access to all the core features and will work well if you’re looking to test waters.

Plus the paid plans are super reasonable as well. Their Basic plan costs $49/month and the Pro Plan costs $99/month and unlike Kajabi, there is no limit on the number of courses or students you can have in your school.

Thinkific Pricing: How much does Thinkific cost?

Thinkific is ideal for anyone who is looking for an online course platform and not an all-in-one platform. Plus it is more reasonably priced which makes it one of the best alternatives to Kajabi for beginners.

Want to know more? Take a look at our detailed Kajabi vs Thinkific comparison.

2. Teachable

Teachable is another popular online course platform that, like Thinkific, is focused on offering only the core features of creating and selling an online course.

So you get more of a learning management system along with the essential tools for selling your courses. You won’t get features for email automation or sales funnel creation.

To start with, Teachable allows you to create online courses with videos, audio, PDFs, quizzes, etc. and supports features like content dripping, graded quizzes, course compliance, certificates, etc.

Additionally, you can deliver your content to your members through its well-designed course player. The course player is mobile responsive but then, you don’t have any mobile apps for your students to access your courses.

What is Teachable?

An interesting feature that sets Teachable apart from the rest of the online course platforms is that it lets you create a “Coaching” product which allows you to run 1:1 or group coaching programs easily.

In addition, Teachable offers features for marketing and selling your courses – sales page builder, bundles, coupons, 1-step checkout pages, 1-click upsells, EU VAT handling, affiliate marketing tools, etc.

Finally, Teachable has a flexible pricing model. The Basic plan costs $39/month (+5% transaction fee) and offers all the necessary features you need to create and launch your online course.

If you want to access other features like certificates, custom payment gateways, etc., you’ll need to upgrade to their Professional Plan which costs $119/month (0% transaction fee).

Teachable Pricing

So the thing with Teachable is that it is neither more feature-rich than Kajabi nor is it that reasonably priced. But you may want to use it if you already have a website and funnels in place and you don’t need all-in-one capabilities.

Want to know more? Take a look at our detailed Kajabi vs Teachable comparison.

3. Kartra

Kartra presents itself as an all-in-one online business platform and has emerged as one of the most popular Kajabi alternatives in the past year or so.

Unlike Kajabi, Kartra isn’t just focused on knowledge commerce businesses but it also caters to other business models like eCommerce, SaaS products, etc.

Another difference is that Kartra is first a sales & marketing platform and so it offers a more powerful and extensive range of features including better email marketing automation tools.

On top of that, there are some other features that are either lacking or missing in Kajabi:

  • Shopping Cart – It has a much larger library of checkout page templates, offers more flexible pricing options, includes EU VAT support as well as has more powerful affiliate marketing tools.
  • Video Marketing – Kartra lets you insert lead capture forms, display call-to-actions as well as tag your viewers based on how they interact with your video.
  • Calendar Scheduling – Kartra has inbuilt tools for letting you schedule 1:1 sessions with your customers and clients.
  • Helpdesks – You can create a fully-fledged helpdesk portal with support ticketing and live chat features.

The only drawback of Kartra vs Kajabi as far as sales & marketing features are concerned is the lack of a visual funnel builder which makes creating complex funnels in Kartra, a bit tedious.

What is Kartra?

Finally, Kartra includes a membership site software as well even though its capabilities aren’t as good as Kajabi. It lacks essential features like quizzes and assignments, you can’t create a standalone community and you don’t get any mobile apps for your end-users.

What it offers is basically the ability to host your content, create your course structure and drip-feed content, so Kartra membership site is kind of basic compared to Kajabi.

When it comes to pricing, it starts at $99/month and the second tier costs $199/month. What I like about Kartra pricing is the fact that you get all the features on all the tiers.

Kartra Pricing

Overall, Kartra shines as an all-in-one sales & marketing platform and if your online courses or memberships are hosted elsewhere or you just need basic features for them, Kartra will work great for you.

Want to learn more? Take a look at our detailed Kajabi vs Kartra comparison.

4. LearnDash

LearnDash is another popular Learning Management System but it is a WordPress-based solution rather than a hosted platform.

Hosted platforms like Kajabi are kind of a closed system, so you can’t easily extend their functionality. For example, Kajabi doesn’t have inbuilt gamification features and there is no easy way to add that to your course site.

This is where a WordPress-based solution like LearnDash comes handy. It offers a range of free/premium add-ons that give you unlimited flexibility in terms of the functionality of your LMS.

For example, if you need a fully-fledged gamification system for your online courses (not supported by Kajabi), you can easily do that with LearnDash and GamiPress.

Similarly, if you want to enable your students to take notes as they go through your courses, you can use the LearnDash Notes add-on.

Moreover, the core plugin is quite robust and includes all the essential LMS features like drag-and-drop course builder, graded quizzes, assignment, certificates, prerequisite lessons, content dripping etc.

What is LearnDash?

LearnDash also offers an in-built shopping cart functionality plus you can always integrate with third-party cart solutions like WooCommerce, ThriveCart, Easy Digital Downloads, etc.

The only thing you need to be conscious about is that you’ll need to be more tech-savvy in order to build your course website using WordPress and LearnDash. Plus the more plugins you’ll add to your tech stack, the more complex your setup will be.

As far as pricing is concerned, LearnDash is pretty reasonably priced. You can get a 1-site license for just $159/year while you can get 10 site licenses by paying a slightly higher amount of $189/year.

LearnDash Pricing

Just keep in mind that you’ll need to pay for website hosting, site theme as well as for other plugins and add-ons that you use on your site. So the actual amount of money that you’ll spend will be much higher.

Otherwise LearnDash is used by some of the top educators, training providers, universities, and businesses and if you’re looking to build a feature-rich platform for your online courses, it should work well for you.

5. Mighty Networks

Mighty networks is quite distinctive from all other online course platforms on this list. It is basically an online community software and then it also allows you to create online courses.

Now, Kajabi also has an online communitybuilder but it isn’t as feature-rich. In fact, it lacks some pretty essential community tools which is what makes Mighty Networks one of the best alternatives to Kajabi.

So Mighty Networks allows you to create full articles, posts, polls and questions, organize your content using topics,create one-time or recurring ‘Events’, do live streams through Zoom etc.

As a community owner, you can create sub-groups inside your community as well and restrict access to them to specific users.

As far as your members are concerned, they can access your community either on the web or through the mobile apps, they get a personalized activity feed, they can find and connect with other members, send direct messages, etc.

What is Mighty Networks?

Along with this, Mighty Networks also offers inbuilt course creation tools which include the ability to create your course structure, drip your course content, track user progress, etc.

However, keep in mind that the platform lacks some key course creation features such as inbuilt video/audio hosting and quizzes and assignments.

Finally, Mighty Networks offers some handy monetization tools which include the ability to create sales pages, ability to bundle your courses and community together, charge a one-time price or a recurring fee, etc.

In terms of pricing, Mighty Networks offers a free plan with a 5% transaction fee and comes with basic features only. If you want to use your own domain, you’ll need to upgrade to the Community Plan priced at $28/month along with a 3% transaction fee.

If you need to use the course creation features or the Zapier integration, you’ll need the Business Plan which costs $98/month plus a 2% transaction fee.

Mighty Networks Pricing

So Mighty Networks isn’t your typical online course platform and if you’re looking to build a regular online learning business, it won’t be the best option for you.

Having said that, Mighty networks will be ideal for community-centric online businesses. So if you want to create a standalone community with or without online courses or even build a community-focused membership site, the platform will work great for you.

Want to learn more about the platform? Read our detailed Mighty Networks review.

6. Podia

Podia is the easiest to use online platform that lets you build online courses and memberships without any fuss. It has a user-friendly and intuitive interface, which makes it very simple for creators to build and launch their products online.

To start with, Podia lets you create online courses with multiple content types such as videos, audio, text, PDFs, basic quizzes, etc. Plus it allows you to drip-feed content to your members.

When it comes to content delivery, the course player is very well-designed from an end-user perspective. Although Podia doesn’t have a mobile app, the course player is mobile responsive and so, your users can watch your content on mobile.

Another useful feature that Podia offers is the ability to create ‘Posts’ for your members and restrict access to these posts depending on the membership plan. So if you’re looking to build a membership site, you’ll be able to do that with Podia.

What is Podia?

However, Podia doesn’t have much to offer in terms of learning and engagement tools, it doesn’t let you create graded quizzes, assignments, certificates, community, etc.

While Podia isn’t really an all-in-one platform, it does have more to offer in terms of sales & marketing tools than both Thinkific and Teachable.

It offers the essential features like payment processing, bundling, coupons, EU VAT handling, affiliate marketing, etc. On top of that, you have a lightweight email automation system and a live chat widget.

That being said, the platform isn’t supposed to let you create fully-fledged websites or funnels.

Finally, Podia is very reasonably priced. You can start with their Mover Plan ($39/month) if you just want to create online courses. Or if you want to offer memberships as well, you can upgrade to the Shaker plan ($79/month).

Podia Pricing: How much does cost?

So Podia doesn’t really offer anything unique in terms of features. Where Podia really stands out is its simplicity and ease of use and is ideal for anyone looking to build a simple online course or membership.

7. ClickFunnels

ClickFunnels is primarily a sales funnel software that allows you to quickly build sales funnels with lead generation pages, sales pages and checkout pages. While it isn’t a like-for-like replacement for Kajabi, it can still be an effective alternative in certain scenarios.

ClickFunnels sales funnel builder is much more powerful than Kajabi’s pipeline builder. It has blueprints for more funnel types and then for each of them, you have several templates which isn’t the case with Kajabi.

So irrespective of what type of funnel you want to create, you’ll find a template that’ll meet your requirements and you’ll be able to build funnels faster.

What is ClickFunnels?

Moreover, ClickFunnels has inbuilt marketing automation capabilities as well. However, it requires you to integrate with a third-party SMTP solution and isn’t easy to use at all.

Finally, ClickFunnels even has a membership site builder but it is extremely basic. It doesn’t support the most essential features like video hosting, quizzes, user discussions, etc.

Plus the membership area isn’t well designed from an end-user point of view.  It isn’t even mobile-friendly, which can be a potential drawback for many creators.

So I don’t recommend using ClickFunnels to create an online course or a membership site.

But if you’re using a course platform like Thinkific already and looking for a Kajabi alternative primarily for the funnel side of things, ClickFunnels will be a great option.

8. New Zenler

New Zenler is an upcoming all-in-one course platform that is quite similar to Kajabi in a sense that it is first an online course platform and then everything else is built on top of it.

As a result, New Zenler offers best-in-class features for creating an online course. It allows you to add multiple content types including video, audio, text, PDF, PowerPoint, custom code, quiz, live lessons, etc. to your courses.

It also supports important features like graded quizzes, certificates, prerequisite lessons, and community, so you can create an awesome learning experience for your students.

What is New Zenler

On top of this, New Zenler offers all the features you’ll need to handle your sales and marketing efforts — website builder, product pricing options, the ability to create tiers, pre-designed checkout pages, EU VAT, payment processing, etc.

In addition, you can also set up your entire marketing funnels, create email broadcasts & automation as well as run your affiliate marketing program.

As far as New Zenler pricing is concerned, it is much more reasonable as compared to Kajabi – given it offers head-to-head competition.

ThePro plan costs $447/year and the Premium plan costs $1167/year and offers all the features that platform has to offer. The only difference is the number of leads you can collect and the sites you can manage on the New Zenler platform.

New Zenler Pricing

Right from course creation to learner engagement to sales & marketing, New Zenler offers all the tools under one umbrella but at the same time, is reasonably priced. Overall, New Zenler has the potential to be the best Kajabi alternative but it is still in beta, thus last in this list.

Best Kajabi Alternatives – Final Verdict

In this article, we discussed some of the best Kajabi alternatives out there and talked about each of the platforms’ features, strengths as well as weaknesses.

What platform is right for you will really depend on why you’re looking for a Kajabi alternative and what all features you need in your platform.

If you have gone through this guide, you should be able to choose the best alternative to Kajabi. However, if you’re still undecided, let me summarize my recommendation:

If you don’t need an all-in-one platform but you just want a platform with best-in-class features for course creation and engagement, you should go for Thinkific.

If your main objective is to build a community-centric online business rather than a regular online learning business, you should check out Mighty Networks.

On the other hand, if you’re looking for an all-in-one platform with more powerful sales & marketing capabilities, you may want to try Kartra.

Do you have any questions about any of these Kajabi alternatives? Or do you have something to share about these platforms? Please leave a comment below and let us know.

Disclaimer: We are using affiliate links within this post, so if you click on one of these links and buy through that, we may get a little commission. This is at no additional cost to you and helps us continue to offer free content on our site!

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