Starting a blog is one of the best ways to build an audience for your online courses and it’s not by chance that so many successful course creators also run popular blogs in their niche.
Blogging can help you drive targeted traffic from search engines as well as social media and thus provide you an opportunity to connect with your potential customers.
If done right, it will also help you establish as an authority who people look up to for advice and would want to learn from.
However, growing a blog takes a lot of time and hard work. Blogging is a long-term game and you won't see results in a few days or weeks.