Market Online Courses

Articles & advice to help you build high converting funnels, drive traffic and grow your audience.

Start a Blog

How to Start a Blog in 2018: A Step-by-Step Guide

Starting a blog is one of the best ways to build an audience for your online courses and it’s not by chance that so many successful course creators also run popular blogs in their niche.

Blogging can help you drive targeted traffic from search engines as well as social media and thus provide you an opportunity to connect with your potential customers.

If done right, it will also help you establish as an authority who people look up to for advice and would want to learn from.

However, growing a blog takes a lot of time and hard work. Blogging is a long-term game and you won't see results in a few days or weeks.

Create Quizzes for Online Marketing

The Complete Guide to Creating Quizzes for Online Marketing

As online creators, we're always looking for new and better ways to generate new leads and market our online courses to them.

One of the most powerful yet underutilized ways of growing your audience and engaging them is online quizzes and you should consider using it in your online marketing strategy.

The reason online quizzes are so effective is because they are interactive in nature and if done right, you can make your readers feel like you're engaging in a direct conversation with them.

ConvertKit Review & Tutorial

ConvertKit Review & Tutorial: Easy Email Automation for Creators

ConvertKit is an email marketing tool that has been built from ground up keeping in mind the requirements of bloggers and online creators.

I have been using ConvertKit since 2016 and in my mind, it's definitely one of the best email marketing solutions in the market.

But the more important question is - "Is ConvertKit right for you?". This is a major decision because nothing is as important for your online business as your email list whose growth is greatly influenced by your choice of email marketing solution.

So, I want you to be sure that ConvertKit is the right email marketing solution for your needs before subscribing to it and that's the reason I have created this in-depth ConvertKit review guide.

ClickFunnels vs Leadpages Review

ClickFunnels vs Leadpages Review: The Ultimate (No Fluff) Guide

ClickFunnels vs Leadpages Review Summary

ClickFunnels Review
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Ease of Use

Sales Funnel Builder

Checkouts & Fulfillment

Customer Support & Community


ClickFunnels Review
Leadpages Logo

Ease of Use

ClickFunnels Review
Leadpages Logo

Sales Funnel Builder

ClickFunnels Review
Leadpages Logo

Checkouts & Fulfillment

ClickFunnels Review
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Customer Support & Community

ClickFunnels Review
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What I like about ClickFunnels vs Leadpages?

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    Powerful sales funnel builder that makes creating complex sales funnels easy
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    Powerful checkout features (order bumps, 1-click upsells, payment plans, free trials etc.)
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    Ability to share entire funnels with others
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    Integrated marketing automation and affiliate marketing platforms

What I like about Leadpages vs ClickFunnels?

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    Easier to use if you just want to capture leads
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    Reasonably priced
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    No limit on number of visitors or number of pages you can create
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    Easy-to-use, simplified Facebook Ads Creator

ClickFunnels and Leadpages are two of the most popular online marketing solutions. While ClickFunnels has always been about building end-to-end marketing funnels, Leadpages has been this ultimate tool for lead generation and building landing pages.

ClickFunnels Review

ClickFunnels Review 2018: In-Depth and Brutally Honest

ClickFunnels Review Summary

ClickFunnels Review

ClickFunnels is an online platform that allows you to create more than just sales pages and landing pages, it lets you build end to end sales funnels. ClickFunnels is one of the most popular online marketing solutions and is used by entrepreneurs in various niches.


Ease of Use



What I like about

  • Ready to use sales funnel template blueprints
  • Powerful visual drag and drop page builder
  • Ability to share funnels with others
  • Integrated affiliate and marketing automation platforms
  • Large number of third party integrations (webinar, email and payment services)

What I don't like about ClickFunnels?

  • Too much hype around ClickFunnels
  • Steep learning curve
  • Limit on number of visitors and funnels on the Starter Plan
  • Limited membership sites capability

There are a number of ClickFunnels reviews across the internet and most of them will either tell you that ClickFunnels is a revolutionary piece of software that will make you rich or it's complete crap and you shouldn't use it.

Now neither of this is accurate and that's the reason I decided to create this ClickFunnels review guide and explore every aspect of using the tool.

Best Landing Page Builders

The 9 Best Landing Page Builders (and How to Choose the Right One)

Landing pages are a crucial element of any online marketing strategy. Unlike a normal webpage, a landing page has just one function i.e., to convert and thats the reason they're so effective.

Landing pages are used at various stages of a sales funnel. For example, a lead capture landing page would be used at the top of the funnel to convert visitors into subscribers and a sales landing page would be used at the bottom of the funnel to convert subscribers into customers.

If you were to create a landing page on your own, you'll need to know how to code, have good design skills and spend numerous hours testing various elements before you can create a highly effective landing page.

Luckily, there are a lot of landing page builders around that make creating landing pages easy for everyone, even for those who don't have any coding or design skills.

In fact there are so many options that figuring out the right landing page creator can become pretty confusing and frustrating.

Scarcity Marketing Strategies

6 Effective Ways to Incorporate Scarcity into Your Sales Funnel

Scarcity is a marketing technique which is based on the principle of Fear of Missing Out (FOMO).

Simply speaking, it is telling your users that the offer you are presenting is limited and they may not have the same opportunity in the future.

Scarcity marketing techniques can be broadly classified into two categories: limited time (deadline based) and limited number.

Track Abandoned Checkouts on Teachable

How to Track Abandoned Checkouts on Teachable

If you have some experience in selling online, you would know how important it is to track cart abandonment. As per Barilliance, the cart abandonment rate in 2016 was 77.24%.

In other words, over 3/4 of shoppers choose to leave the site without completing a purchase. Even though this statistics is not just for online courses but it still shows how significant an issue checkout abandonment is.

In order to reduce the potential loss from checkout abandonment, you must track and retarget the abandoned visitors. Typically that would involve tracking users via Facebook Pixel or other tracking codes and then run retargeting ads.

But Teachable doesn't allow you to place any tracking code on the checkout pages on the platform and so, it's not possible to track checkout page visits directly.

Evergreen Sales Funnel

How to Create an Evergreen Sales Funnel that Actually Sells

"It is quite tough to incorporate scarcity into the sales funnel for evergreen courses but at the same time there is hardly any marketing strategy which is as effective in boosting online course sales conversions."

An online course creator has two options for his online courses - you can either leave your courses always open (evergreen courses) or you can close the 'doors' and only open them a couple of times per year.

If you select the second option, building scarcity into your sales funnel is relatively easy and straightforward. 

However if you keep your courses always open, it's tough to incorporate scarcity into your sales funnel. The simple reason is that the visitors don't enter the funnel at the same time and so you would need to create a unique deadline for every visitor.

And don't even think about doing it manually!

Teachable Zapier Automation

5 essential Zapier automation for Teachable instructors

There is a limit to what third party tools Teachable can directly integrate with. In fact it doesn't make a lot of sense for Teachable or for that matter any platform to create separate integrations for 100s of tools out there in the market (especially when new tools launch in the market every day).

Here is where Zapier comes into the picture. Zapier is an automation tool that lets you integrate different apps and make them talk to each other.

You can use Zapier to integrate Teachable with third party applications like MailChimp, ConvertKit, Aweber, Infusionsoft, Google Docs etc.

Even though there are so many types of automation that you can create for your school using Zapier, there are a few essential ones which every Teachable instructor should consider using.

Before I discuss these Zapier automation in detail, let's understand how Zapier works.

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