Amy Porterfield – What Worked and What Didn’t for Creating Digital Courses

Amy Porterfield – What Worked and What Didn’t for Creating Digital Courses

Amy Porterfield Interview - What worked and what didn't while creating digital courses

Today we have an interview with Amy Porterfield. Amy is one of the most well-known experts in the online marketing space. She is the host of the top-ranked podcast, Online Marketing Made Easy. 

She is also the creator of Digital Course Academy and is popularly referred to as the Queen of Online Courses. Amy has been creating and launching digital courses for ten-plus years. Her courses have served over 40,000 students to date and have earned her tens of millions of dollars.

And this interview will go through what worked and what didn’t for her and her students while creating and selling digital courses.

Hey Amy, good to have you on the Sell Courses Online blog. Why don’t you start by giving us some background about yourself and how you got started with online courses?

Amy: Oh, I’d love to. And thanks so much for having me here. I’m really excited about this conversation we’re going to have. So I used to work in corporate for many, many years, and my last corporate job was with Peak Performance Coach – Tony Robbins, where I worked on content development. So I got to work on the content that Tony’s done on stage, at events like Unleash the Power Within and Date with Destiny, and then in his digital products as well. And that’s where I fell in love with this world of creating digital courses.

So after almost seven years working with Tony, I went out on my own and started my own business. But I didn’t really know how to create digital courses yet on my own. So I would do consulting and coaching for people and do their social media for small businesses. But I didn’t really love having a bunch of clients. And I always tease that Tony is a big guy. I had one big boss, and then I had a bunch of mini-bosses after that telling me what to do.

I didn’t love it. So about two years after building a business I didn’t love, I then started creating digital courses. So for about the last ten years, that’s all I do. All of my revenue comes from digital courses, selling digital courses, or a membership very similar. And now I teach people how to grow their audiences, how to grow their email list, as well as how to take their expertise, knowledge, and know-how and turn that into a profitable digital course.

Baidhurya: It’s not without a reason that people call you the Queen of online courses.

Amy: Well, if they do, I’m flattered, but I know you and I do a lot of similar work. So we have a lot of the same experiences, which is really cool teaching people how to do this.

Baidhurya: One of the first things that I want to talk about is online course ideas. A lot of people struggle with what should they teach in their online course, how should one come up with their course idea, how should one validate it, etc.

How does one validate their course idea? What are your top three strategies for idea validation?

Amy: Okay, I love this. So the first thing is that when you want to validate your course idea, it starts with you. And what I mean by that is you never want to create a course where you haven’t gotten results for yourself or for somebody else. 

Now, a client or a customer or a family member, whatever it might be. My very first course I ever created was a huge bust. I made $267 and I cried for a week. And the reason being is that I launched a course where I didn’t have any experience with it.

I’ve taught people how to launch a book with social media. I use social media. Well, I didn’t know how to launch a book, but it taught me. And now I teach my students. Make sure that you have results in that area before you teach. 

Now, here’s one more thing I want to add to that. You don’t need to have a PhD, you don’t need to have ten years of training. You don’t need to be the expert of all experts. You just need a 10% edge, which means you’re 10% ahead of those you serve so you can show them the way to get the results that they want. So validation first starts with you making sure that this is an area that you can teach how to get results. 

Now going to the people that want to buy from you. One of my most favorite and easiest ways to kind of get the ball rolling with validation is through the magic wand question where you actually ask people on social media or through email if you want to send them an email and ask them to reply. 

And that is you put out a question such as, let’s say I taught weight loss. I would say when you think about losing weight, what is your number one struggle that if I could wave a magic wand, I can make it go away. So it’s a question like that, what is something that if I could wave a magic wand and make your biggest struggle with X go away, what would it be? So we’re really trying to figure out what are they struggling with? What is their desire? So asking questions of your audience is paramount. So important! Now, that’s like an easy step to get started with validations.

But my tried and true most important to me is to actually get on what I call course calls where you got to get on Zoom. And you actually have a conversation like you and I are having now, and you ask questions about what have they tried before? What hasn’t worked? What are they looking for? What kind of results do they want? What does their struggle look like and really understanding what they need and want, they’ll tell you what kind of course you need to create if you do a few course calls and you really listen? So to me, that’s where I get the most juice there. 

Okay. Let me give you a quick bonus, because I know we’re probably going to talk about it. The best validation is to sell your course before you make it, because if people pay for it, well, that’s the ultimate validation.

Baidhurya: Absolutely! Nothing really beats that. So when I was creating my first course, so just to talk about your first point, when I was creating my first course, it was in the supply chain niche. So not one of the common niches. And I didn’t have a lot of experience. So I hardly had three years corporate experience, but I knew my stuff. I was good at what I was going to teach. Right. And there was great response from the audience. Right. And then when I was validating the idea, I actually presold my course.

Amy: So smart.

Baidhurya: It worked really well. So let’s actually talk a bit more about this whole preselling thing. 

Do you think preselling works across the board, or are there certain niches where it works well? And then a follow-up to that will be, how can one implement it for their course?

Amy: Yes. I love the idea of preselling your course. I do believe it works across all niches. And let me give you a quick example. So one of my students, she worked in corporate and she worked in the toy industry. And she got to the point during COVID that she said, I don’t want to work in this industry. I don’t want to work in a nine to five anymore. I don’t want to have a boss. I want to work from home. So she took this big leap.

She was very afraid to take this big leap. And she decided to just start her own business, teaching people how to get their toys made manufactured in, out into the world. And so that’s the business she started. She’s the toy coach. And so her very first digital course, this girl has never sold anything online before. She decided to presell it. And she said, Amy, I did like a Zoom party, which is like a webinar. But because I’m in the toy industry, I made it fun with blooms and prizes. 

And we had a really fun time. But I sold my course through this Zoom call. I did. And she said, at the end of the Zoom call, I sold 25 units, which is about $11,000 for someone who’s never sold anything online and never had a digital course. But the digital course didn’t even exist yet. She knew what she wanted to include and what she promised to deliver. But once she sold it and had $11,000 in the bank every week, she created a new module and released it to these people who paid.

And it was a smashing success. She’s onto her second launch. So how it works, how preselling works is first you get really clear on what your course is going to be about. I teach my students how to create a fully fleshed out outline. How many modules, what are you going to teach in each module? What are the lessons going to be? What is kind of the flow? You’re going to take them through from start to finish, so they get the results that you’re promising. So you work that out, you name your course, you price your course, and then you float the idea out there.

Now, with a presell, typically, you give a discount. A lot of people will give, like, 50% discount. So if your course is $500, you’ll say, Listen, for my founding members, that’s what we call it. My founding members. I’m going to sell it for 250, but only for my founding members. And you’ve got about five days to decide. And then I’m going to close the doors and I’m going to get to work. And you’re going to start getting the course week by week. 

So you don’t need an elaborate sales page. You could use PayPal if you want. You don’t have to have a lot of bells and whistles. You’re just floating the idea. And if five or ten people buy, you’ve just validated your idea, because once you really do a big launch, you can definitely attract more people in your audience. So that’s essentially how preselling works.

Baidhurya: Yeah. So when I was doing a presell back in the day, so what I did was, I created a simple survey. I just reached out to my audience telling, like, this is a course that I’m going to create. And I asked them a bunch of questions, and then whoever said I’m interested, I sent them an offer. I even went on camera on Zoom and talked to them and convinced them to buy my course. I was doing it the first time, so I was putting a little extra in there, but it really works well.

Based on your experience, have you seen, like, certain types of course topics doing well versus not doing that well?

Amy: I’d be really curious on your opinion on this as well, because I have hundreds and hundreds of success stories under my belt, and they’re from all different walks of life and all different experience levels. So I’ll have psychiatrists and dog trainers and dentists and writers and coaches, weight loss, relationships, like all over, quilters. Danira is one of my star students. You made $62,000 teaching caramel candy apple making. It really runs the gamut. 

So I don’t think some industries work and some don’t. I think some might be a little bit easier because the topic is so hot, like weight loss or how to make money or anything like that. But so many of my students teach things that have nothing to do with making more money, and they do exceptionally well. So have you had any experience with your course creators? 

Baidhurya: To add to that, I have seen online courses work equally well across niches. The only thing that I’ve seen is when you are starting out, I recommend my audience to get more specific and create these specific courses where you are teaching something very, very specific.

And once you have success with one of your courses and you now know what all is involved. Only then, I recommend them to go for a much broader course or something, which is covering an entire domain, full domain. That is the only thing that I tell my audience, apart from what you just said.

Amy: I love that. And I think when you go more specific, it’s easier to find your audience. Online is so noisy that you could literally get lost. And so a great example of that is one of my very first students Anna DiGilio. She’s a teacher, and she started with just teaching second grade teachers a specific math strategy that she taught in her classroom that was going to be easy for them to do as well. And she did really, really well, but then she expand it out.

And now she’s teaching all different grades, all different types of teachers. But I think that very niche-specific gave her the confidence to put it all together and know what to do. And then she could expand. She now has a multi million dollar business, but she started really simple and specific. And I love that.

Baidhurya: That’s great. And that makes sense. So one last question on coming up with online course ideas.

What are some common mistakes that you’ve seen people making, especially those who are creating a course for the first time when it comes to course topics?

Amy: Yes. The number one mistake I see is that people want to add way too much to their first course. And there’s three different types of courses, really quick. What I teach is a starter course, where you’re just teaching them how to get started, the beginning stages of whatever it is they want to do, like a beginner course, 101.

A spotlight course where you take one area that you feel like you could really drill down deep into that, even though you know a lot, you’re just going in one specific area and you go deep. 

Or a signature course, which is like the whole shebang, where you give them a huge transformation from start to finish.

So what I tell my students is let’s start with a starter course or a spotlight course, just to make it a little bit easier on you. Like one of my students, Rob Green, he’s a photographer. And during COVID, he wasn’t able to go out to his photo shoots. So he started his very first digital course where he taught flash photography. He knew a lot about photography, but he went really deep called the spotlight course, which is one topic, flash photography. And he made $11,000 on his very first launch, and he’s off to doing multiple launches now.

So start out simple. And I think that’s the biggest mistake, making it too complicated. Another thing is really worrying about the price of your course right out of the gate. Here’s what’s great about a digital course and how I teach it, create one digital course and launch it over and over and over again. So you’re not constantly reinventing the wheel, and every time you launch it, you can change the price. You can change the title of the course. If for some reason it’s just not working, you can definitely improve the marketing.

Your course is going to evolve over time. So don’t be so worried with that first course you get out there, you’ve got time to make it even better.

Baidhurya: That is a very useful advice. So let’s move to talk a bit about online course recording. This is one area where I’ve seen a lot of people actually get stuck. So they start by thinking of it as we can record a few videos, and from there it becomes more like a never-ending project. There is either something about the video quality or something like that, which will just hold them back. 

How important do you think is the video quality, especially when someone is creating a course for the first time?

Amy: I don’t think it’s all that important. I think more importantly, that they can hear you. Okay. I think that’s even more important than the video quality. And I’m all about grabbing your smartphone, trying to get in front of a window for natural light, and just go for it. I don’t think you need fancy equipment, fancy lighting, fancy camera. I remember my first few courses. I wasn’t even on camera. Now that was like twelve years ago. So I think it’s important to show your face a little bit in your course, but you don’t have to do it a lot.

But going back to quality, I do not think it has to be fancy, and it for sure doesn’t need to be super professional.

Baidhurya: Right. So just something off-topic. But what was the first microphone that you use for recording?

Amy: Oh, my gosh. I wouldn’t even remember my first microphone, but I know that for years in my early days, I used a Yeti for many years, and I still have a Yeti over there in my studio that I’ll grab. Yeti is not expensive. Do you remember your first one? 

Baidhurya: Yes. So my first one was Samson Go Mic, which cost around like $40. Right. And I still use that sometimes. Now I have a Blue Yeti and a couple of other microphones. But I still love my Samson Go because it’s small and it does give you decent audio quality.

Amy: That’s so fantastic.

How does one create a recording strategy for their course? 

Baidhurya: Because a lot of people I have seen, they just get into it as if it’s more like they’re recording some random stuff. Right. But there is a project and you require a plan. And so how does one come up with a strategy for this? 

Amy: No, I love that you asked this question because I don’t get asked this a lot. And I think it shows that you really get courses, like in the sense of the importance of getting organized when you’re creating them. So I love this question. So number one goes back to that outline you’ve created. Really understanding how you’re going to teach this is important because it will allow you to then decide how I’m going to record it once it’s all laid out. So first, going back to that outline and my program in module three, I have a program teaching people how to create courses.

In module three, the entire module is about how to fully flesh out an outline with examples and stories and lessons and modules. Just so you get that done. So once you have a really good outline. From there, you want to decide, okay, am I going to deliver it live or pre-recorded? A lot of my students like to deliver it live, week by week, module by module, because they don’t want to have to edit or don’t want to have to make it perfect. 

And the beautiful thing about delivering a course live is no one expects you to be perfect. Everyone expects you to flub over your words or like, oh, let me get my notes or whatever it might be. It’s real, and people love that. So if you want to deliver your course live, and while you’re doing it live, you’re recording it so that they all get the replay, and you can use that course later for the next time you launch it if you want. That’s totally fine. 

So one of my star students, that Caramel Candy Apple Woman I talked about, when she sold her course, she pre-sold it, and then she got into a Facebook group, and then every week she delivered a new module that was about an hour-long, week after week after week, and people loved it.

Now I like to prerecord and so do a lot of my students. So what I suggest is that you sit down in front of a calendar and you say, okay, how am I delivering this? Let’s say you’re delivering it week by week by week for six weeks. So if you want to drip the content, then I would say two weeks before your first module, at least go ahead and record it, clean up the videos. They don’t need to be perfect. But then from there, you’re at least always a week ahead of when you have to deliver it.

I mean, that’s minimal. That could create some stress for people if they’re, like, on the hook that quickly. But on your first course, you’re kind of a little scrappy that sometimes happens, has to be set in your calendar, and you have to know what you’re recording, and when you’re recording it to actually stay organized and get it done. So this part is really important to get ahead of.

Baidhurya: Sure. That’s great advice. Let me ask you this.

What do you recommend, talking head videos versus screen recording videos? Or do you have some strategy of your own that you recommend?

Amy: I actually really love both. And here’s the thing, though. Lots of my students don’t necessarily love the talking head like we’re doing now. It makes them nervous this and they want to see a script and all that stuff. So what I say is if you’re brand new at digital courses, maybe you just show up like this to welcome people to your course. I’m so glad you’re here. Here’s what you’re going to learn. Make sure to pay attention to XYZ, whatever it might be, and then you’re off camera. From there using slides in just your audio with equipment like Camtasia or Screenflow or whatever you want to use. But you’ve got some great suggestions, too. 

But slide and audio is very easy. And I’ve made millions with just slides in audio in my early days, and so I really do believe it’s viable and people can follow along. I don’t think people want to go through an entire course and just see us the whole time. I think scene slides actually really helps them take in the content and learn it. So that’s what I think.

Baidhurya: I’ll tell you something funny about this. I was taking DCA for the first time. Right. So it’s a premium course, and I was more like a false perception, you can say. But I was expecting it to be a completely talking-head video. Right. So when I took it, I noticed that you would do, like talking at videos at the start, and then you would switch to screen recording videos. And so I loved it because I am a big fan of screencast videos.

I love how easy they are to create. You can do so much post-processing and editing so easily. Right. So they are so easy to create. So I actually felt there is a lady who’s making millions of dollars every year with online courses and still probably, like, 80% of her course, are screen recording videos, with presentation and audio. 

Amy: It’s so true. It’s so much easier. I really prefer that way of teaching. And I like to be an example for my student saying, look, but I’m doing it this way. You could do it this way. So I’m so glad you enjoyed that. Yeah.

Baidhurya: And I think another reason why I think it works so well is it’s less distracting for people as well? Right. Because if you’re teaching someone something, like you’re sharing some useful information. I think I’ll rather want to be focused on what is there on the screen rather than just looking at someone talking and being distracted by their face. 

Amy: Definitely agree.

Baidhurya: That’s great. So about recording strategies, I think what you’re suggesting is talking heading videos and then screen recording videos. I think you have already talked a bit about the kind of mistakes that people make. 

But let me ask you this again, what would be the top three mistakes that you have seen people while creating videos for their online courses?

Amy: Okay, this is a great question. So number one, like you had said, not play any sitting down, putting it into your calendar, knowing when you’re recording and what you’re recording, it gets really overwhelming, if you don’t do that. 

The second thing is making your videos too long. So this is my preference. But what I teach my students back in the day when I first started creating courses, if you had an hour or two-hour video, it was kind of normal, but fast forward twelve years and on people’s attention span has even gotten shorter.

And what we found is that if you make shorter videos, but let’s say whatever you need to teach is an hour long. But if you make 15 minutes videos and chop it up into four videos, people feel as though they’re getting through your course faster. So that means that there’s a sense of completion and momentum happening. So break up that hour-long lesson into 15 minutes increments. It makes a huge difference. 

And then I also think not being organized inside, let’s say your platform, whatever you use Kajabi or Teachable whatever it might be.

I think when you’re creating your course, really ask yourself, how do I want to lay this out? Because if people can navigate quickly through your platform and find your videos and where they should go next and Where’s the downloads and all that, they’re more likely to finish. And I think the topic that we all need to focus on is getting people to the finish line of our digital courses. If we care about our students, we care. They get the results. So the easier you can make that interface and the easier it is that they can follow along, they’ll get to the finish line.

So I think you got to pay attention to things like your platform for your digital course.

Baidhurya: Your advice about creating shorter videos, it’s pure gold. Let me tell you something like a very quick story. So I was taking kind of an SEO course lately. It is a premium course, and when I was watching it, the videos were like 30 minutes long, 35 minutes long. And even though I had a strong desire to learn whatever was being taught in that course, I had, it was like 10% of that course.

So definitely. I also recommend that you should keep the videos to smaller bite-size chunks and so that people can sit and watch. I think now it’s the time for my favorite topic and probably something that people find most difficult. 

How do you market online courses? What are some of the course marketing strategies that have worked well for you?

Amy: Okay. So I am a huge fan of Webinars. And the right away people, two things we’ll say, Webinar, webinar still popular, or do they still work? And then the second question is, I don’t want to do webinars. They freak me out. Is there something else I could do? 

To answer the question, yes, webinars work. And the reason they work so powerfully or they are so powerful is that in a webinar, you can show your personality. You can show your teaching style. You can connect with people because typically you’re on camera for some of it and then slides in audio for the rest of it.

But people actually walk away learning something, getting value, no matter if they buy from you or not. The first 45 minutes of a webinar I want you to teach and the last 15 to 20 minutes, you can sell your course, and there’s amazing value with Webinars. Even if they don’t buy on the webinar, they’re more likely to even buy after the Webinar. And so I’m a huge fan of Webinars. I’m curious. Do you use Webinars to sell your courses?

Baidhurya: I don’t.

Amy: What do you do instead?

Baidhurya: I’m a big fan of affiliate marketing, so I do use affiliates. And I do believe that it’s a great strategy for everyone, right from someone who’s starting out to someone who is established, and especially for one of the things that I recommend, the beginners who are starting with online courses. The good thing with something like affiliate marketing is you don’t pay anything upfront. Right. And you just need to find one good affiliate and he can make enough money from your course. Obviously, it’s not as simple as just like going out and you’ll find someone. But still, I think it’s a great strategy for beginners.

Amy: Okay. To tell me this, if you use a lot of affiliate marketing, which I do, too. So I’ll use Webinars to sell to my audience, and then my affiliates will do whatever they want to promote to their audience. Or they could send people to my webinar. But if you are selling directly to your audience, how do you sell to your audience?

Baidhurya: So if I’m sending directly to my audience, it’s mostly like email marketing.

Amy: Oh, it’s nice. Okay. I’m glad you brought that up. Then. I think email marketing is incredibly powerful. So in addition to webinars, we use heavy email marketing to sell our digital courses. And I really do think actually, the two go hand in hand, and it says a lot when you sell with email marketing, you have an asset in your business that you can use over and over again. That email is such an important asset to build relationships and to sell. So great. I love it. Affiliate marketing, webinars, email marketing. I use it all. And I think it’s all very powerful.

Baidhurya: That’s great. About Webinars, one of the myths or misconceptions with people is that it’s good for selling, like higher price courses, like courses costing $2,000. 

Would you recommend someone selling, say, a $200-course to use Webinar to sell their course?

Amy: Absolutely. And here’s why. First of all, I’ve seen it done over and over again. But in addition to that, I think it allows your audience to create a relationship with you before they buy. And people are apprehensive sometimes to buy online. So if they have that connection with you first, they’re more likely to buy. 

My first digital course was a $97 starter course. I taught people how to get started with Facebook marketing, and it was a $97 course, and I probably did 300 webinars over two or three years. Like I did tons of Webinars, and that was a very profitable course. So I am proof in and so many of my students are proof. Even if it’s a low price product, webinars still work. 

However, there’s other things that work as well. I really love a five-day challenge leading into selling your digital course. I think challenges are incredible. I think quizzes and assessments are a great way to lead people into digital courses. I think bootcamps, if you did like, I’m doing a 30-day bootcamp for my potential students.

I love bootcamps. So there’s other things, like a bootcamp is like a Facebook group where it’s kind of a mix of a challenge in teaching and it’s free and engaging. So I think there are other ways to sell for sure.

Baidhurya: And I guess a lot of people are also doing like if they have a Facebook group or some sort of a community, they would do Facebook lives or some sort of live sessions. And I think that’s also a great strategy, I guess. 

Amy: Me Too.

Baidhurya: Let’s say one of the most challenging things that I have seen while doing a webinar is, I’ve tried it and I was not good at doing it, to be honest. 

How does one really plan and deliver on a webinar? Do you think it gets better with practice, or do you think you should just try and try and perfect it before the first time itself? What would you recommend?

Amy: Yeah. I love this question. So I do believe that with webinars, you get better over time. If I look back at my very first webinar, I think I’d want to crawl under my desk because I would not want to watch that. I’m sure it was not good at all. So webinars, you just get better with time. And although you say you’re not good at the webinars. One, I love your personality. Two, I think you’d be incredible on webinars if you just started to do more because you’re so relatable and informative.

So I just believe it’s something that takes a little bit of time, and if you stick with it, you start to feel even more comfortable. I feel with video, even. I remember when I first started using video, I felt really uncomfortable for, like, a year. And then I finally was like, let’s just get over this and do it. So it’s a process for sure.

Baidhurya: It does make sense. And as you said, even creating videos was a process, and you have to go through that process. And I don’t think there is any way of skipping that, right.

Amy: Unfortunately not!

Baidhurya: So you just have to focus on getting things done rather than really just trying to perfect it and just waiting for the right time, do that perfect stuff. So one more question on this marketing thing. We have talked about things that you recommend and work well for you. 

What are some of the things that have not worked so well or are not working well in general?

Amy: Okay. So this is a great question. I’m trying to think of things that I’ve done. I feel like so many course marketing strategies work. Like I mentioned quizzes, assessments, challenges. You mentioned Facebook groups where you do Facebook Lives totally works, online bootcamps and webinars, and three-part video series that sell into something. All of that, to me, it works, but it doesn’t necessarily mean it’s all right for me. And for example, let me give you an example. I don’t necessarily love the three part video series for me because I like to engage with my audience and the comments are below and do my webinars in the moment, one webinar leading into a sell. I like that strategy. 

Because I like it, I show up better, I’m more me, I’m more natural, I’m more comfortable. So my point being is that all the strategies I think work. But you have to choose something that you’re going to stick to. You’re going to get really good at and you feel as though you can be yourself. The minute you feel that you’re out of integrity or it’s not authentic to you is not going to work, no matter how great the marketing strategy is.

So I really do believe it comes down to you figuring out what works best for you and your audience. But I can’t help myself. I’m curious to ask you because you know this industry so well. Do you think there are strategies that don’t work for selling courses?

Baidhurya: Yes! I think there are a couple of things that have gotten outdated. I guess one is definitely like if you go a few years back, posting on Facebook page and all was one of the most effective ones. Right.

Amy: Great point. 

Baidhurya: Yeah. Now, organic Facebook traffic is really a myth. Unless you go for Facebook Live or a Facebook group or something which are doing well, a great home. So that is one thing which is not working that well. And then the other thing is something like search engine optimization. It works and it works very well, but it is a lot more work and it’s not ideal for beginners. So if somebody is going to put effort into SEO, it’s much more competitive and it’s going to take some time and effort before you can really get to that stage.

The only thing I would add to this whole conversation about online marketing is and something that I have seen people do wrong is people actually try to do everything that’s possible, right? So when I was creating my first course and you will actually laugh at it. So I used to read these online marketing blogs and I’d get a new strategy every day. So I actually created an ebook, posted it on Amazon. I created a presentation, put it on SlideShare, and I realized there’s something wrong. I’ve done like 36 different things, but I’m not getting results out of any of them.

And then a good friend of mine and a mentor, he advised me to just pick one thing and focus on that thing. I picked SEO and I focused on that for the next three years. And believe me, my business, my life, everything just changed after that advice. So that’s one thing that I’ll add to this conversation.

Amy: So smart! I totally agree. Find that one thing for me, that’s webinars for you. It’s SEO. Find that one thing that you can do really well and stick to it. You became a student of SEO. I became a student of Webinars. It didn’t happen just because we’re good at it. We had to learn it. Both of us had to learn that. I think that’s a great lesson for anybody listening here.

Baidhurya: So now that we are towards the end of this conversation and you have already shared a lot of useful advice, I’m sure my audience is going to love. 

But what would be that, one kind of big piece of advice for someone who is thinking about creating an online course?

Amy: What I would say is at least explore this opportunity because I believe I’m not obsessed with digital courses, even though I teach them every day of my life. I’m not obsessed about the digital course when I’m obsessed about is what a digital course can do for your business and for your life. I think it’s pretty incredible that if you create one digital course and launch that same course over and over and over again, you actually can create more freedom in your life, more time freedom, definitely more financial freedom that you and I have definitely experienced that and lifestyle freedom.

I recently moved from California where I’ve lived my entire life to Nashville. My team is all over the US, and I get to work where I want to work when I want to work and how I want to work. That’s happened because I have focused on selling digital courses online. So if you’ve ever wanted more in your business, if you want more time freedom, creativity, freedom, financial freedom. Explore a digital course and really go all in to figure out what it might look like for your business.

Baidhurya: Absolutely! That’s great.

Now, finally, if someone were to learn more about you or reach out to you, how can they do that?

Amy: Well, I have a podcast called Online Marketing Made Easy. And so I am constantly talking about list building and digital courses there, so that’s one place you could find me.

Baidhurya: That’s great. Thank you, Amy. So good to have you on my blog.

Amy: Thank you so much. I’m such a fan of yours. I love the work you’re doing, and I’m so glad we got to connect. 

Baidhurya: Thank You!

Amy is going to launch her signature program – Digital Course Academy later this month. For a limited time, you can get a free sneak peek into the program.

I hope you enjoyed this interview. If you have any questions or want to share some feedback, feel free to do that in the comments section below.

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