Thinkific Review (2022) – Is It the Best for Your Courses?

Thinkific Review - Is it the best online course platform?

If you want to know whether Thinkific is the right online course platform for you or not, then this Thinkific review is for you.

Thinkific has been a leader in the course platform space for many years. Naturally, it is one of the first choices for anyone wanting to teach online courses.

However, it’s not the only option, and I get many questions like: Is it the best option? What features does it offer, and how do they perform? How does it compare to its competitors?

To answer these questions, I decided to create an in-depth Thinkific review. Here I’ll cover all the platform features, along with what’s good and bad about each.

I’ve helped hundreds of creators launch their course business on the platform and will also share my experience of using the software.

Let’s get started.

Thinkific Review Summary

Thinkific is a leading hosted course platform with best-in-class features for course creation and engagement. It also offers tools for building a website and selling your courses. The platform is easy to use and is fully extendable at the same time.

Ease of Use

Course Creation

Website Building

Sales & Marketing

Customer Support

Pricing

Overall Rating


Pros of Thinkific

  • Easy to use and set up
  • Well-designed course player
  • Live classes through Zoom
  • Advanced quizzes and assignments
  • Ability to create cohort-based Groups
  • Flexible product pricing options
  • Best reporting and analytics
  • Thinkific app store with 40+ apps
  • Flexible and affordable pricing

Cons of Thinkific

  • Course builder doesn’t support cloud import
  • No mobile apps
  • Checkout process isn’t optimized
  • No support for sales taxes

What Is Thinkific?

Thinkific is a hosted online course platform that allows you to sell online courses from your own website even if you have little or no tech skills.

The platform has been in the market for almost a decade now. And 50,000+ creators use it to run their online education business, making it one of the most established options out there.

What is Thinkific?

With Thinkific, you can host your videos and other content types, deliver your content professionally, create quizzes and assignments, do live sessions, build a community, manage your learners, and much more.

Unlike some modern platforms, Thinkific recognizes the importance of learner engagement in building a sustainable education business and offers all the tools you need.

On top of this, you can build your brand website, create a course sales page, price your course, and process payments.

What makes hosted platforms like Thinkific so popular is that you don’t have to worry about integrating dozens of apps and tools to build a learning management system.

So, unlike WordPress, you won’t need to manage plugins and hosting and do coding.

The platform takes care of all the technical aspects like hosting, maintenance, security, and updates, giving you the time to focus on creating and selling online courses.

Thinkific vs Kajabi Quote

Also, Thinkific isn’t a course marketplace like Udemy or Skillshare. Therefore, you have complete control over courses, pricing, and policies. But then, you’ll be the one responsible for marketing your courses.

Now, let’s look at all the aspects of the Thinkific platform.

Ease of Use

If your platform isn’t easy to use, you’ll get overwhelmed with technology and not make any significant progress.

With Thinkific, learning and using the platform is very smooth. There’s a small learning curve, and it won’t take much time to get familiar with all the tools.

The user interface is clean, and the individual tools are smartly divided into different sections, making it easier to find them. For instance, the theme library and the page builder are placed in the Design Your Site section.

thinkific dashboard
Thinkific admin interface

Besides that, when you create a course on Thinkific, there is a step-by-step process, so you will always know what to do next. If you’re unsure about something, you can click on the Help icon at the bottom and read the related knowledge base article.

Other than that, the tools like course builder and page builder use drag-n-drop functionality, which you can learn in no time.

Overall, Thinkific is one of the easiest course creation software to learn and use.

Course Creation and Engagement

Won’t it be wonderful if you could easily create an online course and deliver an excellent learning experience?

An online course platform should offer all the features to let you do that. So let’s see how Thinkific performs in this regard.

Course Builder

Thinkific offers an easy-to-use, drag-and-drop course builder to upload your content and create course structure quickly.

It breaks course structure into Chapters and Lessons. A Lesson is where you add the actual content, while a Chapter is an organizational unit containing multiple lessons.

While creating a new course, you first choose one of the six course templates available. These templates offer pre-built curriculum structures for different course types.

There’s a Blank template, too, for creating a course from scratch.

Thinkific Course Templates
Thinkific course templates

After that, you can start adding the lessons. Thinkific supports different content types such as videos, text, pdfs, audio files, live lessons, HTML5, etc. You even get a multimedia option for embedding externally hosted files as your lessons.

Plus, you don’t need to worry about hosting as Thinkific provides unlimited hosting for all content types, including videos.

Thinkific Course Builder
Thinkific course builder

After selecting the content type, you have to upload the actual content in the lesson editor.

What I like about the Thinkific course creator the most is that you can add multiple content types in the same lesson (e.g., video + text + pdf), a crucial feature for many course creators.

Thinkific Lesson Builder
Creating a lesson with multiple content types

Here you can also do some settings for your lesson. You can set a lesson as a free preview, make it a prerequisite, enable lessons comments, make videos downloadable, etc.

In addition, the course builder offers a few features to make the whole experience better.

Firstly, you can bulk upload all your content onto the platform, and Thinkific will automatically turn them into course lessons. You can then reorganize them by dragging and dropping.

Secondly, the platform has a Video Library feature, so you can easily manage your videos and reuse them in multiple courses if required.

Thinkific Video Library
Thinkific video library

One thing that’s not so good about the course builder is that you can’t import content from cloud drives directly inside the course builder. Cloud importing is supported for adding videos to the Video Library, but you have to add them one by one to the lessons, which slows down the whole process.

Otherwise, the Thinkific course builder is pretty easy to use and gives you the flexibility to create all types of online courses.

Content Delivery

Course player is an essential feature for any course creation tool as it plays an important role in determining the student experience.

Thinkific has a modern and well-designed interface from an end-user perspective.

Your videos, quizzes, and other content types appear on the right in the course player. And there’s a navigation bar showing all sections and lessons on the left.

Learners can also find a progress bar and a search box for searching the required lesson. So, it’s undoubtedly easy to navigate.

Moreover, it has a full-screen functionality that hides the sidebar, enabling distraction-free learning.

Thinkific Course Player
Thinkific course player

Thinkific offers a Discussion tab for each lesson where you and your students can add posts with the title, description, links, and even images.

Also, you can customize the look and feel of the course player to some extent by choosing between light mode and dark mode. You can decide the color and font as well.

I also checked the course player for mobile responsiveness, and it works well on all mobile browsers, so your students won’t have any issues taking your course on mobile.

However, Thinkific doesn’t have a mobile app.

Thinkific player in a mobile browser

Apart from the course player, another feature improves the content delivery in Thinkific. So, you can create custom pages and add content to these pages. And you can restrict access to the page depending on a student’s purchase.

This feature is useful for delivering standalone content and member-only resource pages for your membership site.

We have talked in this section about the things that Thinkific supports natively. However, you can extend the course player functionality using third-party apps in the App Store.

For example, an app called OmniSearch lets you add advanced search functionality to the Thinkific course player, so your students can find precise information inside your course material, including videos, text, PDFs, etc.

Learning and Engagement

Even if your course content is amazing, you need learning tools such as quizzes, assignments, etc. They are necessary to make your course interactive and engage your students.

So, how does Thinkific help you do that, and to what extent? Let’s find out.

Quizzes and Assignments

Quizzes are useful for checking how much knowledge your students gain from your lessons.

And Thinkific has powerful features for creating quizzes in your course.

First, you can make the quiz graded if you want. Then, you have to choose whether your question will have one correct answer or one or more correct answers.

Thinkific does something clever and adds a content editor where you can add one or multiple texts, videos, audio files, pdfs, set alignment, and do basic formatting for questions and answers.

For instance, if you want to have the question as a video + text and answer as the text, you can do that.

Create Thinkific Quiz
Creating a quiz question in Thinkific

Thinkific takes quiz features to the next level by providing advanced options such as randomized question banks, adding an explanation, and importing questions.

The only features missing are timed quizzes and paragraph-based answers.

But it compensates for these missing features by offering a native integration with a full-fledged exam solution called Brillium.

Now, let’s talk about assignments.

Assignments are available as a separate lesson type in Thinkific. When you add one to your course, your students get the ability to upload their answer files to the platform.

Thinkific Assignments
A sample Assignment lesson in Thinkific

You can then approve or reject each assignment, which is a necessary feature that not many course platforms offer.

Finally, you can also create surveys in Thinkific. You can add a variety of question types, such as rating, scale, free text, multiple-choice, etc., to your survey and include it inside your course.

Certificates

Talking about certificates, Thinkific has admirable customization features.

You get seven certificate templates which you can easily customize. You can edit the content and add custom fields.

It’s also possible to change the font, text color, and background image. In short, it gives the power to create a completely custom certificate.

Thinkific Certificate Templates
Thinkific certificate templates

Also, Thinkific automatically issues course completion certificates after students finish their respective courses.

However, there are some limitations:

  • The option to award certificates manually is missing.
  • You can only issue certificates for individual courses and not for bundles.

Overall, Thinkific has sufficient certificate features. But if it doesn’t work for you for some reason, you can integrate Thinkific with Accredible, a specialized badge and certificate solution.

Content Dripping and Locking

Normally, when students enroll in a course, they get immediate access to the entire course. But you may want to drip feed your lessons and release one module at a time.

Thinkific allows you to release lessons as per the drip schedule in three ways:

  • After a student enrolls for a course.
  • After a student accesses a course for the first time.
  • After a specific date.
Create a drip schedule in Thinkific
Creating a drip schedule

However, one important feature missing here is sending an automated email to your students when the lessons become available. Instead, you’ll have to rely on your email marketing platform to send the emails.

Regarding course compliance, you can set any lesson in Thinkific as a prerequisite. When you do that, a student can’t go to the next chapter unless they complete the lesson.

Thinkific prerequisite lesson
Thinkific prerequisite lesson

I like that the prerequisite lesson feature works well with all the lesson types.

For video lessons, you can set a completion % required. So your students can’t mark the lesson complete unless they reach that point in your videos.

Similarly, if you add a quiz or an assignment to a lesson, the user can’t complete it unless they pass the quiz or their assignment submission is approved.

Community plays a significant role in driving meaningful engagement, so you may want to create a community for your course or membership.

Community

Thinkific has a feature called Communities for the same. When you create a new community, it has a clean, modern look out of the box. You can also customize its appearance by choosing colors and fonts and adding a banner image.

Within a community, you can create Spaces to keep discussions organized. For example, you can create a space for different discussion topics or have one for each batch of students in your course.

For discussions, both you and your members can create posts by adding text, images, videos, and files. Members can also follow posts and get automated emails whenever others comment.

Moreover, they can sort the posts based on recency or the number of comments.

A sample community built on Thinkific
A sample community built on Thinkific

Now, you can provide community access to all your students or only those enrolled in a course or belonging to a Group.

Even after Thinkific provides all these features, many are still missing, including:

  • No option to add polls, quizzes, articles, etc.
  • Can’t create events or do live streaming
  • Members can’t communicate privately
  • No iOS or Android app
  • Can’t sell access to a standalone community

So, Thnkific Communities is good for building a basic community, such as a course support group.

So you know, Thinkific integrates with Circle, a specialized platform with more robust community tools. So if having a community is an important part of your business, you’ll be better off using this integration.

Live Classes

I am a big fan of live classes as it allows you to make your course interactive and connect with the students on a personal level.

While many course platforms provide the ability to host live sessions, Thinkific takes it to the next level by integrating a live session as a course lesson.

Plus, Thinkific has direct integration with Zoom. So you need to add the session details (e.g., duration) and schedule it from inside Thinkific itself.

Thinkific Live Lessons
Thinkific live lesson settings

Your students can join the live session directly through the course area or from the automated reminder email with the Zoom link. More importantly, your students can attend the meeting from the course player itself.

However, note that this feature is still in beta and only allows 100 members per session.

Course Creation – The Bottom Line

Thinkific offers an easy-to-use, flexible course builder with support for various content formats. The course player is well-designed and looks professional.

On top of that, it offers powerful engagement tools, such as live sessions, quizzes, assignments, certificates, prerequisites, Communities, etc.

The only major thing missing is native mobile apps. Otherwise, Thinkific does an excellent job in terms of learning and student engagement.

Site Design and Customization

All modern online course platforms include features for building a brand website. In this section, I’ll evaluate Thinkific’s site-building tools.

Talking about the essential things, Thinkific offers:

  • Unlimited hosting
  • Free SSL certificate
  • Free subdomain (mywebsite.thinkific.com)
  • Ability to add a custom domain (mywebsite.com)
  • White-labeling
  • Modify site language
  • Automatic platform updates, backups, and maintenance

Now, let’s jump into specific features.

Website Themes

Website themes define the overall look and feel of your website and make website building a  lot easier.

Thinkific’s theme library has three well-designed and modern themes. Further, each has multiple presets called Styles.

Thinkific Site Themes
Thinkific site themes

Usually, presets are quite similar, but in Thinkific, they all have pretty different designs. So you actually get nine different Theme Styles to choose from.

After choosing a theme, you can also customize certain elements at the site level, like the color of different elements, button style, and font.

However, you don’t get complete control over your site theme. For instance, you can’t modify the size of various elements (buttons), page width, etc.

Thinkific theme settings
Thinkific theme settings

For this, you need to edit the backend code of your theme, which is possible in Thinkific. Alternatively, you can import and use custom themes for your website.

Page Builder

Installing a theme is only the first step in the process. Next, you need to create your website pages, and Thinkific offers a drag-n-drop page builder for the same.

When you open the Site Builder section in Thinkific, you’ll find a list of all the pages, including your course sales pages. Here you can create a new page or edit an existing one.

The page builder interface is simple; you’ll see the page sections and other options on the left, and on the right, it shows the page content.

The builder has 20+ page sections for creating a hero section, showing curriculum, adding CTA buttons, etc. After adding a section, you can manage the settings from the left panel.

Available sections in Thinkific page builder
Available sections in Thinkific page builder

Each section serves a different purpose and has its unique settings.

For instance, adding the Banner section shows a background image, the course headings, and the product pricing button. While these are pulled automatically from the respective course, you can also override them.

Even though there are enough sections, you get limited editing options for each. Plus, these sections aren’t very flexible, and you can’t add new elements to them.

Finally, the website you create is mobile responsive, and there is an option to check the mobile view from the site builder itself. However, you can’t show/hide specific elements from the mobile website.

Overall, the Thinkific page builder is pretty straightforward to use, and you can quickly build a good-looking course landing page. However, you don’t get a lot of flexibility in customizing the page layout.

Website Creation – The Bottom Line

Thinkific’s site builder is easy to use and gives you the features for building an attractive course website.

You get a theme library having three themes with multiple styles. And the drag-n-drop page builder lets you build and customize your website pages.

Sales and Marketing

When your website is ready, it’s time to start selling your online courses. To do that, you need the necessary tools.

With Thinkific, you get only the essential sales and marketing features. Unlike all-in-one platforms, it doesn’t have sales funnels and marketing automation features.

With this in mind, let’s discuss what Thinkific has to offer.

Product Pricing options

With Thinkific, you get the flexibility to price and sell your products in whatever way you want.

You can either sell a standalone course or bundle multiple courses and community and sell them together. If you want to offer multiple tiers, you can create multiple bundles and assign different products.

Then, you can price the products in different ways:

  • Free plan
  • One-time payment
  • Subscription model
  • Monthly payment plan

Talking about subscriptions, you can charge monthly or yearly. Plus, you can charge a custom first payment and offer a free trial.

Thinkific product pricing options
Product pricing options

For one-time pricing, you can set an enrollment duration. This way, enrolled students have course access for a certain duration only.

The good thing is that you can have multiple pricing options for the same course/bundle.

For example, you can have one-time pricing and a payment plan for your course. Similarly, you can have a monthly and a yearly subscription for your membership site.

Moving forward, Thinkific allows you to create coupons. You can offer a fixed or a percentage-based discount on courses or bundles. It’s also possible to assign an expiry date and the number of coupons you want to sell.

The only thing missing is the inability to set the currency at the product level. So the platform lets you have a sitewide currency only.

Otherwise, Thinkific gives you the flexibility to price your products the way you want. You can sell regular courses as well as subscription-based membership sites using the platform.

Payments and Checkouts

For payment processing, Thinkific allows you to integrate with the two most popular payment gateways – Stripe and PayPal. You can integrate the two and start accepting payments in a matter of minutes.

The only thing is PayPal currently works only for one-time payments and not payment plans or subscriptions.

Thinkific Payment Gateways
Thinkific payment gateways

Apart from this, Thinkific has launched a new service called Thinkific Payments for creators from the US and Canada. In this case, Thinkific is the merchant on record and processes payments on your behalf.

However, this service is in a nascent stage, and I don’t see any benefits of using it.

Now, let’s talk about the checkout process in Thinkific.

Thinkific’s default checkout is a two-step process where a user first needs to create an account and then make the payment.

This isn’t best for conversions. Instead, it’s better if visitors directly reach the checkout page, make the payment, and then create the account.

Thinkific account creation page
Step 1: Create an account
Thinkific Payment Page
Step 2: Make a payment

Having said that, Thinkific is currently A/B testing a more streamlined checkout. When you opt for the test, half of your checkouts will have a two-step process, and the other half will be one-page checkouts.

So hopefully, Thinkific will have a well-optimized checkout process soon.

Speaking of the checkout page design, it looks sleek out of the box. You can customize the checkout page, add banners, and do a few things to make it more attractive.

However, it’s not possible to customize the checkout page in a meaningful way. For example, you can’t add testimonials or product benefits, which is a limitation.

Finally, you can add 1-click upsells to your checkout process to improve the lifetime value of the buyer. So, you have this feature — After Purchase Flow, which allows you to set unique upsells for your products.

Thinkific After Purchase Flows
Creating a 1-click upsell

One last thing; Thinkific currently doesn’t support sales tax and EU VAT handling. And, you have to use an external solution like Quaderno for the same.

Affiliate Marketing

Thinkific has features for running and managing your affiliate program.

It lets you add an existing or a new user as an affiliate. Either you can add affiliates one by one or bulk import them.

While putting the info, you have to set the commission percentage and choose the courses/bundles that you want the affiliate to promote.

Once added, the affiliate gets access to a private dashboard, where they can grab the affiliate links and track commissions and payouts.

With your admin dashboard, you can see your affiliates’ performance and quickly pull a report for paying them out.

Thinkific affiliates payout report
Thinkific affiliates payout report

However, a few things are missing from Thinkific’s affiliate system:

  • There’s no public registration page for affiliates, and you have to add them to the platform manually.
  • You can set separate commission percentages at the affiliate level, but you can’t do the same at the course level.
  • You can’t change the default 30-day cookie tracking period.

Sales and Marketing – The Bottom Line

Thinkific performs average in terms of sales and marketing. The product pricing options are great, and you can process payments through Stripe and PayPal.

You get some marketing tools like coupons and affiliate marketing. However, the checkout process isn’t optimized and needs to improve.

Reporting and Administration

Reporting tool helps you know how your business is performing and identify where there’s room for improvement.

On the other hand, administration tools let you manage students, instructors, and other people associated with your business.

Let’s see how Thinkific performs in terms of these.

Reporting and Analytics

Thinkific has a dedicated reporting section where you have four reports available:

  • Revenue
  • Orders
  • Enrollments
  • Student Engagement

Each report allows you to select a custom period and view the data at hourly, daily, weekly, monthly, quarterly, or yearly levels. In addition, you can filter the report based on parameters, such as product type, product name, new vs. returning students, affiliates, etc.

The revenue report shows the earnings for the selected period. You can also view the details of each transaction here if you want.

Thinkific weekly revenue report
Thinkific weekly revenue report

If you want to track student enrollments and progress, you can do that from the Enrollments Report. Here you can see the progress report for each student and filter based on courses, Groups, or completion %.

On the other hand, if you want to track overall engagement, you can do that in the Student Engagement Report. Here you can check the average days to complete and percentage completed for your course(s).

You’ll also find graphs for lesson statistics, course reviews, and quiz performance, and you can view this data for a specific course or a group of courses.

The report also has a Videos tab where you can see high-level metrics, such as the number of visitors, total watch time, and the number of video plays.

You can also see these metrics at the individual video level and analyze engagement using the video engagement graph.

Video reporting tools in Thinkific
Video reporting tools in Thinkific

What I like the most about these reports is the visual representation. All reports include a variety of charts and graphs to enable to drive insights quickly.

Hands down, Thinkific has best-in-class reporting features, and I hope they keep adding new reports.

People Management

Thinkific has a separate section called Users under the Support Your Students tab, where you can see a list of all the students in your school.

There are advanced filters that allow you to segment users precisely. And you can even bookmark the filter for future use.

Thinkific user section management options
Thinkific user section

For managing students, there are bulk actions available. After selecting all or filtered users, it lets you take any of the following actions:

  • Sending messages
  • Adding or removing them from a group
  • Adding or removing them from a course/bundle
  • Exporting user list.

Moreover, you can individually check the lifecycle of every user, the user details, enrollments, activities, groups, and quiz and survey information.

For adding new users, you have two options: either add them one by one or bulk import by uploading a CSV file.

Groups

Groups is an exclusive Thinkific feature, and it’s the only major hosted course platform to offer this functionality.

Groups allow you to organize your students into cohorts and sell courses in bulk to organizations.

When you create a new Group, you can create a sharing link for the same. So when someone enrolls in a course/bundle using that link, they’ll be added to the Group automatically.

Create a unique share link for your groups
Create a unique share link for your groups

You can also bulk import users and add them to a Group manually.

I like how Thinkific offers separate progress reports for the Groups. You can add Group Analysts who can manage the students and pull these reports.

So whether you want to have a Group at the organization level or team-level within an organization, you can do that. This makes Thinkific a stand-out option for selling courses to businesses and organizations.

Another useful little feature is restricting community access to the students in specific Groups so that you can create exclusive discussion areas for each Group.

User Roles

Assigning user roles is quite simple in Thinkific. While adding a new user, you can choose one of the three types of admin roles mentioned below:

  • Site Admins have access to everything but can’t transfer account ownership or set up or modify payment integrations.
  • Course Admins can create new courses and add instructors. They can also edit, track student progress, and moderate discussions for assigned courses.
  • Group Analysts can manage students and track progress in assigned Groups.
  • Revenue Partners can get a share of your course revenue. This is useful if you’re selling other people’s courses on your school.

Overall, Thinkific has extraordinary reporting and administration tools, and you can’t really complain about anything here.

Thinkific App Store

Thinkific is the only hosted course platform to offer a dedicated app store. We’ve talked about it a couple of times in this Thinkific review already, but I’ll explain in more detail here.

While there are apps for some standard tools like Zapier and Google Analytics, the app store isn’t just another name for its third-party integrations. Rather third-party developers can build custom apps, which is their main focus.

The main idea behind this is to allow creators to extend the functionality without waiting for Thinkific to release new features or hiring developers to build a custom solution.

Thinkific app store currently has 40+ free and paid apps that you can use to improve the student experience, automate your marketing, and much more.

Thinkific App Store
Thinkific App Store

Let me give you a couple of examples.

Thinkific doesn’t have a feature for your students to take notes. Before the app store, your only option was to wait for them to add this feature.

However, now you have an app called Beastnotes, which allows you to enable this feature for your students.

Thinkific Beastnotes app
Thinkific Beastnotes app

Similarly, Thinkific doesn’t have gamification features. However, you can use the Motrain app to award learners virtual currency and gamify the whole course experience.

There are many more apps like this, and so if you need something that’s not natively supported, you can probably achieve that through a Thinkific app.

No other course platform has built this kind of ecosystem around their product, and this is simply a game-changer.

Customer Support

There are multiple ways an online course platform supports its users, and in this section, we’ll evaluate what’s available with Thinkific.

Let’s start with the help center. You can access the help center through the Help option in the bottom-right corner of your Thinkific account.

There are 500+ articles on the help center, covering each aspect of the platform. You can read the relevant article without leaving the admin area and quickly search the help center if needed.

Thinkific help center
Access help center inside Thinkific

If you don’t find a solution through the help center, you can contact the support via email, phone, or live chat. The live chat is available 9 am – 3 pm, Monday-Friday, PST.

Thinkific customer support is friendly and responsive, and my experience with them has been nothing but great.

Another way to get support is Thinkific’s Facebook group, where you can ask questions and engage with other users.

Besides that, there’s Thinkific Academy, where paid users can find free courses for building and growing their online course businesses.

Thinkific academy courses
Thinkific Academy courses

Lastly, Thinkific has an Expert Marketplace, from where you can hire experts having specialization in different areas.

Pricing Plans

Thinkific pricing is pretty flexible. It’s one of the few course platforms offering a free plan for course creators.

The free plan offers unlimited hosting and students and basic course creation tools. In addition, you can process payments, and it won’t charge you a transaction fee.

So, the Thinkific free plan will work fine for beginners. However, you’d want to switch to the Basic plan ($49/month) if you want to:

  • Create more than one course
  • Add a custom domain
  • Have access to Thinkific’s app store

So that you know, Thinkific lets you have unlimited students and courses on all paid plans, making it suitable for starting a full-fledged online school.

Thinkific Pricing: How much does Thinkific cost?
Thinkific pricing plans

Moving forward, there are Pro and Premium plans which cost $99/month and $499/month, respectively.

In the Pro plan, you get almost all core features (and priority support) except:

  • A white-labeled website
  • Groups
  • Bulk student importing
  • Advanced segmentation
  • Some integrations

However, you can get these features on the Pro plan itself with their Growth package add-on. It is priced on a per-student basis and is on top of your regular subscription. It’s free for the first 100 active students. Then, it costs $0.1/student/month.

Thinkific Growth Package
Sample cost calculation for Pro + Growth Package

Thinkific has one more plan called the Plus plan. With this plan, you get a dedicated account manager, 99.9% service level agreement, 24/7 monitoring, advanced security features, etc.

The Plus plan is more of a managed service, suitable for enterprise customers. To know its pricing, you’ll need to contact support.

Thinkific has pricing plans for all business stages. So whether you are a beginner or an established business, you’ll find a plan that suits your needs.

Thinkific vs the Competition

Before concluding this Thinkific review, you need to know where the platform stands in regards to Thinkific alternatives.

Thinkific’s top competitor is Teachable. Like Thinkific, Teachable is also a standalone platform and has kind of similar capabilities overall.

However, Thinkific has much more to offer for course creation and engagement and building a course site.

One area where Teachable does a better job is sales and marketing tools. Its checkout process is more optimized, and it has inbuilt tools for sales tax handling. Plus, Teachable has a better free plan.

Otherwise, Thinkific is the clear winner in terms of reporting tools and third-party integrations.

Next comes Kajabi, which is an all-in-one online course platform.

While Kajabi also has an impressive set of features for course creation, it stands out with a strong suite of sales and marketing tools for blogging, podcasts, funnel building, email marketing, etc.

So, creators normally go for Kajabi over Thinkific when they want to keep their entire online course business on one platform.

Some other platforms, such as LearnWorlds, Podia, and New Zenler, are also compared with Thinkific. If you want to do a detailed comparison for these, you should use our interactive comparison tool.

Online Course Platform Comparison Tool CTA

Thinkific Review – Final Verdict

Thinkific is the best standalone online course platform, without a doubt!

It has excellent course creation and engagement features with an easy-to-use builder, support for multiple content types, a well-designed course player, live Zoom classes, advanced quizzes and assignments, community builder, cohort-based learning, etc.

Moreover, it offers features for building your course landing pages, handling checkouts and payments, and running your affiliate program.

While the native tools will be sufficient for most creators, you can also add advanced features to your platform through third-party apps in the app store.

Their app store is simply a game-changer. Because of this, Thinkific offers the best of both worlds. It gives you the ease of use of a hosted course platform and the flexibility and extendability of WordPress.

So if you want to try Thinkific, you can start a 30-day free trial of the platform.

I hope you liked this Thinkific review. You can leave a comment and let me know if you have any questions or feedback.

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