Thinkific remains one of the most promising and sought-after online course platforms among creators, even as new platforms continue to emerge now and then.
One of the things that makes Thinkific so popular is its flexible pricing model. So, it offers multiple pricing plans including a free plan which makes it ideal for creators at different stages in their course creation journey.
Now, the pricing plans vary from each other significantly in terms of the features and the cost.
So, one of the questions I get asked very often by those interested in using Thinkific is "Which pricing plan is right for me?". And I created this pricing guide to help you answer that exact question.
In this article, I'll break down what each Thinkific pricing plan has to offer so that you can select the best plan for your business.
Let's get started.
Thinkific Pricing Overview
Thinkific offers four pricing plans and what you pay will depend on which plan you choose and whether you pay monthly or annually:
On all the pricing tiers including the free one, you get access to all “the core features” that the platform has to offer:
However, what I like the most about Thinkific pricing is the fact that it doesn’t charge you a transaction fee on any of the plans.
With that in mind, let’s get into the details of each of the plans now.
(If you're not sure how these features with Thinkific work and in fact, you don't even know whether Thinkific is the right platform for you or not, you should first check out this Thinkific review.)
Who Should Use the Free Plan?
With the Free Plan, you only get the most basic course creation features. So, you can host your content, structure it into a course, deliver it professionally and further engage your students.
It doesn’t however, include other important features like content dripping, certificates, content locking, etc.
Similarly, the Free Plan doesn’t have any real sales and marketing tools apart from the ability to process payments.
So, you can’t create coupons, pass student data to your email service provider or even create an affiliate program. Plus your school will use a Thinkific subdomain rather than your own domain.
The good thing is that you can have an unlimited number of students enrolled in your school even though you can create only up to 3 courses.
So, if you’re new to this whole online course thing and you just want to test the waters, the Free Plan is a good place to start.
Similarly, if you’re in the course building phase and your goal is to figure out how the platform works, Thinkific's Free plan will again work well for you.
However, if you’re serious about selling online courses and planning to actively market and sell them, the Free Plan won’t work for you. In this case, you should upgrade to one of the paid plans.
Thinkific’s Basic Plan and Who Should Use It?
The next Thinkific plan is called the Basic Plan and it costs $49 per month. It includes everything that’s available on the Free Plan plus a lot of other essential features.
First and foremost, you can create an unlimited number of courses and you also get the ability to drip your course content.
Secondly, you get access to some handy sales and marketing tools like coupons and affiliate marketing along with the ability to use a custom domain (or subdomain).
Finally, you can integrate Thinkific with various email marketing solutions (eg. ConvertKit, Aweber, MailChimp, etc.) via the native integrations as well as other third party tools via Zapier.
These features are pretty essential for anyone who is serious about selling online courses and that’s the reason a lot of course creators start with the Basic Plan.
Having said that, the Basic Plan doesn’t have a lot of other features that Thinkific has to offer:
So, if you’re on a tight budget and willing to compromise on these features or you simply don’t need them, the Basic Plan will be right for you.
But if you’re planning to create a subscription based membership site, the Basic Plan won’t work for you. Similarly, if you want to deliver a great learning experience, you’ll find the Basic Plan to be a bit limited in terms of features.
Thinkific’s Pro Plan and Who Should Use It?
Thinkific’s Pro Plan costs $99/month and is the most popular pricing plan among creators. The reason it is so popular is because it offers most of the features that an “average” creator would need.
Firstly, you get features like subscription pricing and bundles which are must-haves if you’re planning to create any sort of a membership site.
Secondly, there are a lot of specific features like community, certificates, content locking, assignments, randomized question banks, etc. available on the Pro Plan which a lot of creators require in their courses.
Moreover, with the Pro Plan, you can also edit the HTML/CSS of the website theme. So, if you want to customize the look and feel of your website beyond what you can do with the standard themes and the page builder, you can do that via custom themes on the Pro Plan.
Additionally, you can add 2 site admins accounts and up to 5 course admins which is really handy if you want to share your Thinkific account access with other members in your team.
Overall, the Pro Plan offers great value for money and it will work well for most of the individual creators.
If you want to give Thinkific’s Pro Plan a try, you can start a 30-day free trial.
Thinkific’s Premier Plan and Growth Package
The top most tier in Thinkific is the Premier Plan and it costs $499/month. So, it’s a big jump over the $99/month that you pay for the Pro Plan.
Now, some of the important additional capabilities offered by the Premier Plan include bulk emailing, white-labeling, Groups, advanced integrations and single sign on.
With bulk emailing, you can send emails to multiple students at once through the Thinkific Dashboard. And with white-labeling, you can remove Thinkific branding from your website and the course player.
It also lets you integrate with advanced sales and marketing tools like Infusionsoft and ActiveCampaign and a full-blown exam solution called Brillium.
Another useful feature that you get is 'Groups' which makes it easy to enroll students in bulk and lets you organize student communications, progress, and reporting. As a result, it becomes easier to sell your courses in bulk to organizations.
Finally, you can have up to 5 site admins and 50 course admins which is useful if you want multiple admins or instructors to have access to your school.
While some of these features like public API, single sign on, increased limits on site admins and course admins, etc. are geared more towards small businesses and larger organizations, other features like white-labeling and bulk emailing are more commonly used.
And I am of a strong opinion that these should be available on the Pro Plan itself.
Take bulk emailing for example. Email broadcasting is a pretty essential marketing tool and most of Thinkific’s competitors (e.g. Teachable) make it available on their lower tiers.
The email feature that Thinkific offers on the Basic and Pro plans allows you to send emails to your students one-by-one which isn’t useful at all.
Again, consider Zapier actions. So, if you use an external cart solution like ClickFunnels or Thrivecart to process payments, you’ll require Zapier actions to enroll people in a Thinkific course automatically.
This becomes super important because the inbuilt checkout process in Thinkific isn’t optimized for conversions.
While I am a big fan of the Thinkific pricing model in general, this is one aspect of its pricing which I don’t like at all.
Anyways, the good thing is that there is an add-on available for the Pro Plan called the Growth Package that allows you to unlock additional features which are otherwise available only on the Premier Plan.
In addition to the cost of Pro Plan ($99/month), the Growth Package costs $.10/user. It’s free for the first 100 users, and the Pro Plan + Growth Package price is capped at a maximum of $499/month which is basically the cost of the Premier Plan.
Let's say you have 1,000 users — so you'd need to pay $.1*(1000-100) + $99 = $189/month to Thinkific for the combination of Growth Package and Pro Plan.
On the other hand, if you have 5,000 users — then instead of paying $.01*(5000-100) + $99 = $589/month, you'll only need to pay $499/month because of its capped pricing.
So, the first thing that you should decide is whether you need any of the features that Premier Plan/Growth Package offers.
Then, estimate the cost of the Pro Plan + Growth Package vs the Premier Plan and based on that, you can take a call on whether you need to upgrade to the Premier Plan or not.
Recently, Thinkific has introduced another plan called Thinkific Plus, which focuses on providing the infrastructure and tools to support an even higher volume of students.
So for instance, Thinkific Plus gives you access to an Account Manager, a more scalable hosting infrastructure, and provides you with advanced customization and integration options.
Plus, it also offers compliance documents and security features that become essential at scale.
Thinkific Plus Pricing will depend on your specific requirements, and you'll need to get in touch with them to get a personalized quote.
If you want to see the complete list of Thinkific features available on each of the plans, you should check this comparison chart.
Thinkific Pricing - Final Verdict
So by now, you should have a clear idea of the different Thinkific pricing plans and the features offered by them.
So, if you are just getting started with Thinkific, and your goal is to figure out how the platform works, Thinkific's Free plan will be right for you.
However, if you’re ready to launch your course and want to actively sell it, you will need to upgrade to one of the paid plans.
If you’re on a tight budget, you can start with the Basic Plan. Otherwise you should upgrade to the Pro Plan which offers best value for money.
Also, if you are planning to create a membership site rather than a typical online course, you'll need to be on the Pro Plan from day one and skip the lower plans altogether.
Finally, Thinkific offers a lot of features geared towards more established businesses and larger organizations which you can get either by upgrading to the Premier Plan or by buying the Growth Package for the Pro Plan.
I hope this guide helped you decide on Thinkific pricing. If you have any questions about it or got some feedback, please let me know in the comments below.
Frequently Asked Questions
There are a few common questions that I often get asked related to signing up on Thinkific and I'll answer some of those popular queries in this section:
Does Thinkific charge a transaction fee?
No, Thinkific doesn’t charge a transaction fee on any of its plans. However, you’ll be paying a processing fee to Stripe/PayPal for all transactions. While generally it’s 2.9% + 30 cents, it can vary depending on your location and other factors.
Does Thinkific have any limit on the number of courses or the amount of content you can host?
Apart from the Free Plan where you can create a maximum of 3 courses, all other plans allow you to create unlimited number of courses. In addition, there is no limit on the amount of videos or other content types that you can host on Thinkific.
What is an active student?
An active student is anyone who has access to at least one of your courses. This means they have an active course enrollment in your school. Number of active students matters only if you’re using the Growth Package. For all other plans, you get unlimited number of active students.
Does Thinkific have a money back guarantee?
Yes, Thinkific has a 30-day money-back guarantee wherein you can get a refund within 30 days of your payment.
Do I need a credit card to start a Thinkific trial?
No, you’ll not need to enter your credit card (or debit card) details in order to create a free account on Thinkific. However, if you sign up for a free trial of one of the paid plans, it will ask you to enter your credit card details.
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