Thinkific remains one of the most promising and sought-after platforms among online course creators, even as new platforms continue to emerge.
One thing that makes Thinkific so popular is its flexible pricing model. It offers multiple pricing plans, making it ideal for creators at different stages in their course creation journey.
However, the pricing plans vary significantly in terms of features and cost.
So creators interested in using Thinkific often ask, “Which pricing plan is right for me?“. And I created this pricing guide to help you answer that exact question.
In this article, I’ll break down what each Thinkific pricing plan has to offer so that you can select the best plan for your business.
Let’s get started.
Thinkific Pricing Plans Overview
Thinkific offers four pricing plans, and what you pay will depend on which plan you choose and whether you pay monthly or annually:
- Free Plan – $0/month
- Basic Plan – $49/month ($39/mo paid annually)
- Pro Plan – $99/month ($79/mo paid annually)
- Premier Plan – $499/month ($399/mo paid annually)
On all the pricing tiers, including the free one, you get access to all “the core features” that the platform has to offer:
- Ability to host multiple content types, including videos
- Create basic quizzes and surveys
- In-course discussion tool
- Deliver content through the native course player
- Build a website for your business
- Accept payments via Stripe and PayPal
- Customer support via email
However, what I like the most about Thinkific pricing is that it doesn’t charge you a transaction fee on any plan. And you also get instant access to your funds.
So, Thinkific is quite reasonably priced. In fact, it has the most attractive pricing among all major course creation platforms.
With that in mind, let’s get into the details of each of the plans now.
(If you’re not sure whether Thinkific is the right platform for your online education business or not, and probably you don’t even know how these features work, you should first check out this Thinkific review.)
Thinkific Free Plan and Who Should Use It?
You only get the most basic course creation features with the Free plan. So you can host your content, structure it into a course, deliver it professionally and further engage your students.
However, it doesn’t include other important features like content dripping, certificates, content locking, etc.
Similarly, the Free plan doesn’t have any real sales and marketing tools apart from payment processing. For example, you can’t create coupons, create an affiliate program or access any Thinkific apps.
Moreover, your school will use a Thinkific subdomain rather than your own domain.
The good thing is that you can have unlimited students enrolled in your school even though you can create only one course.
So if you’re new to this whole online course thing and just want to test the waters, the Free plan is a good place to start. It will also work well if you’re in the course-building phase and want to figure out how the online course platform works.
If you want to create a free Thinkific account, you can do that by clicking here. FYI you won’t need to enter any credit card details.
Having said that, if you want to build a successful online course business, the Free plan won’t work for you. In this case, you should upgrade to one of the paid plans.
Who Should Use the Basic Plan?
The next Thinkific plan is the Basic plan, and it costs $49 per month. It includes everything available on the Free plan and many other essential features.
First and foremost, you can create an unlimited number of courses and also drip your course content.
Secondly, you get access to some handy sales and marketing tools like coupons and affiliate marketing, along with the ability to use a custom domain (or subdomain).
Finally, you can integrate the platform with various email marketing solutions (e.g., ConvertKit, Aweber, MailChimp, etc.) via the apps available in the app store.
These features are essential for anyone looking to start selling online courses actively, which is why many Thinkific websites start with the Basic plan.
Having said that, the Basic plan doesn’t have a lot of other features that Thinkific has to offer:
- Live lessons
- Certificates of completion
- Advanced quizzing features and assignments
- Private and hidden courses
- Create subscriptions and payment plans
- Bundles and memberships
If you’re on a tight budget and willing to compromise on these features, or you simply don’t need them, the Basic plan will be right for you.
Thinkific’s Pro Plan and Who Should Use It?
Thinkific’s Pro plan costs $99/month and is the most popular pricing plan among creators. It is so popular because it offers most of the features that an “average” creator would need.
Firstly, you get features like subscription pricing and bundles which are must-haves if you’re planning to create any sort of a membership site.
Secondly, there are a lot of specific features like community, certificates, content locking, assignments, randomized question banks, live lessons with Zoom, etc., available on the Pro plan, which a lot of creators require in their courses.
Moreover, with the Pro plan, you can also edit the HTML/CSS of the website theme. So if you want to customize the look and feel of your website beyond what you can do with the standard themes and the page builder, you can do that via custom themes on the Pro Plan.
Additionally, you can add two site admins accounts and up to five course admins, which is handy if you want to share your Thinkific account access with other team members.
Overall, the Pro plan offers great value for money, and it will work well for most individual creators. If you want to give it a try, you can start a 30-day free trial.
Thinkific’s Premier Plan and Growth Package
The topmost tier in Thinkific is the Premier plan, and it costs $499/month. It’s a big jump over the $99/month you pay for the Pro plan.
Some of the important additional capabilities offered by the Premier plan include bulk emailing, white-labeling, Groups, advanced integrations, and single sign-on.
You can send emails to multiple students at once through Thinkific with bulk emailing. And with white-labeling, you can remove Thinkific branding from your website and the course player.
It also lets you integrate with advanced sales and marketing tools like Infusionsoft and ActiveCampaign and a full-blown exam solution called Brillium.
Another useful feature that you get is Groups, which makes it easy to enroll students in bulk and lets you organize student communications, progress, and reporting. As a result, it becomes easier to sell your courses in bulk to organizations.
Finally, you can have up to five site admins and 50 course admins, which is useful if you want multiple admins or instructors to access your school.
If you want to see the complete list of Thinkific features available on each plan, you should check this comparison chart.
While some of these features like public API, single sign-on, more site admins and course admins, etc., are geared more towards bigger brands, other features like white-labeling and bulk emailing are more commonly used.
And I believe that these should be available on the Pro plan itself.
Take bulk emailing, for example. Email broadcasting is a pretty essential marketing tool, and most Thinkific competitors make it available on their lower tiers.
The email feature that Thinkific offers on the Basic and Pro plans allows you to send emails to your students one by one, which isn’t useful at all.
Again, consider Zapier actions. So if you use an external cart solution like Thrivecart to process payments, you’ll require Zapier actions to enroll people in a Thinkific course automatically.
While I am a big fan of the Thinkific pricing model, I don’t like this aspect of its pricing.
Anyways, the good thing is that there is an add-on available for the Pro plan called the Growth Package that allows you to unlock additional features which are otherwise available only on the Premier plan.
In addition to the cost of the Pro plan ($99/month), the Growth Package costs $.10/user. It’s free for the first 100 users, and the combined price is capped at a maximum of $499/month, the cost of the Premier plan.
Let’s say you have 1,000 users — so you’d need to pay $.1*(1000-100) + $99 = $189/month to Thinkific for the combination of the Growth Package and Pro plan.
On the other hand, if you have 5,000 users — then instead of paying $.01*(5000-100) + $99 = $589/month, you’ll only need to pay $499/month because of its capped pricing.
The first thing that you should decide is whether you need any of the features that the Premier plan/Growth add-on offers.
Then, estimate the cost of the Pro plan + Growth Package vs the Premier plan, and based on that, you can take a call on what you need.
Thinkific Plus Plan
Thinkific has another plan called Thinkific Plus, which focuses on providing the infrastructure and tools to support much bigger schools.
So, for instance, Thinkific Plus gives you access to an Account Manager, a more scalable hosting infrastructure, and provides you with advanced customization and integration options.
It also offers compliance documents and security features that become essential at scale. Thinkific Plus pricing will depend on your specific requirements, and you’ll need to get in touch with them to get a personalized quote.
Thinkific Pricing – Final Verdict
By now, you should have a clear idea of the different Thinkific pricing plans and their features.
If you are just getting started with Thinkific, and your goal is to figure out how the platform works, the Free plan will be right for you.
However, if you’re ready to launch your course and want to sell it actively, you’ll need to upgrade to one of the paid plans.
If you’re on a tight budget, you can start with the Basic plan. Otherwise, you should upgrade to the Pro plan, which offers the best value for money.
If you want to give Thinkfic a try, you can start a free trial by clicking the button below.
I hope this guide helped you decide on Thinkific pricing. If you have any questions or feedback, please let me know in the comments below.
Frequently Asked Questions
I often get asked a few questions about signing up on Thinkific, and I’ll answer some of those popular queries in this section.
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