Thinkific Pricing Plans (2023): Which One Is Best for You?

Thinkific pricing plans: find the right plan

Thinkific remains one of the most sought-after platforms among online course creators, even as new platforms continue to emerge.

One thing that makes it so popular is its reasonable, flexible pricing. In fact, it offers multiple plans, making it ideal for creators at different stages in their course creation journey.

However, the plans vary significantly in terms of features and costs, making it difficult to pick the right plan.

So, we created this Thinkific pricing guide to help you make the best choice. We’ll break down each plan’s costs and what’s included, and we’ll also compare Thinkific’s pricing to its main competitors.

Let’s get started.

How Much Does Thinkific Cost?

Thinkific offers four pricing plans. This table compares the costs of the monthly and yearly options:

Free Plan$0$0
Basic Plan$49/month$36/month
Start Plan$99/month$74/month
Grow Plan$199/month$149/month
Expand Plan$499/month$374/month

As you can see, you can save a significant amount of money by paying upfront for a year rather than month to month. However, we recommend starting with a monthly plan and switching to yearly payments once you settle down.

Moreover, Thinkific doesn’t charge a transaction fee on any plan, so it has the most attractive pricing among all major course creation platforms.

Now, let’s get into the details of each of the plans.

How Do the Thinkific Pricing Plans Compare?

Apart from the cost, Thinkific’s pricing plans differ in terms of the included features and the limits on courses, communities, and admin accounts.

In this section, we’ll break down the main differences between them and help you choose the right one for your business.

Free Plan

The Thinkific Free plan offers all the platform’s core features to create and sell an online course, including:

  • Drag-and-drop course builder
  • Multiple content types, including videos, quizzes, and surveys
  • Thinkific Communities
  • Content delivery through the native course player
  • Website builder for your business
  • Payments via Stripe and PayPal
  • Limited email support

The best thing about the free plan is that you can enroll an unlimited number of students in your school. Plus, there’s no transaction fee, and you’ll get instant access to your funds, making it one of the top free course builders.

However, the free plan has certain limitations you should be aware of:

  • You can create only one course and one community.
  • Your school will use a Thinkific subdomain rather than a custom domain.
  • Important course creation tools like content drip and certificates aren’t available.

So, if you’re new to the online course world and just want to test the waters, the Free plan is a good place to start. It will also work well if you’re in the course-building phase and want to figure out how the online course platform works.

Basic Plan: $49/month

Thinkific’s Basic plan costs $49 per month and is the less expensive entry-level plan.

Apart from everything available on the Free plan, you’ll get:

  • An unlimited number of courses
  • Drip content feature
  • The ability to use your own domain (
  • Additional selling tools, including coupons and affiliate marketing
  • Email and live chat support

The Basic plan offers all the essential features to start selling online courses, making it the best plan for beginners to start on the Thinkific platform.

Start Plan: $99/month

Thinkific’s Start plan costs $99 per month and provides the best value for money.

Apart from everything available on the Basic plan, you’ll get:

  • All the course creation tools—Thinkific certificates, assignments, live lessons, course compliance, etc.
  • Free Thinkific mobile apps for your students
  • Additional selling tools—bundles, payment plans, and upsells
  • Subscription and membership features
  • One site admin and two course admin accounts

The Start plan offers all the important features most people need, making it the most popular plan among online creators. Get a 30-day free trial of Thinkific Start.

Grow Plan: $199/month

Thinkific’s Grow plan costs $199/month and is targeted toward established creators and businesses.

Apart from everything available on the Start plan, you’ll also get:

  • Shared revenue with partners
  • Advanced reporting tools
  • Bulk import of students
  • Access to the Thinkific API
  • Ability to remove the Thinkific branding
  • Phone support

On top of the additional features, you’ll also get increased limits on these features:

Site Admins12
Course Admins25
Revenue Partners05
Group Analysts03

The Grow plan is suitable for creators and businesses who need better administration tools. Get a 30-day free trial of Thinkific Grow.

Expand Plan: $499/month

Thinkific’s topmost tier is the Expand plan, which costs $499/month.

Regarding features, there’s not much difference between the Expand and Grow plans. The difference mostly lies in the limits on communities and admin accounts.

Site Admins25
Course Admins515
Revenue Partners515
Group Analysts315

So, the Expand plan is suitable for bigger businesses that reach a limit on any of the factors in the table above on the Grow plan.

If you want to see a side-by-side comparison of what’s included in each Thinkific plan, you should check out this comparison chart.

Thinkific Plus

Thinkific offers another plan, Thinkific Plus, which focuses on providing the infrastructure and tools to support enterprise clients.

For instance, Thinkific Plus gives you access to a white-label mobile app, an account manager, a 99.9% service level guarantee, a more scalable hosting infrastructure, and advanced customization and integration options. It also offers compliance documents and security features that become essential at scale.

Thinkific plus features
Thinkific Plus plan features

The Plus plan pricing will depend on your specific requirements, and you’ll need to get in touch with Thinkific’s team to get a personalized quote.

Is Thinkific Expensive?

Thinkific offers great value for money. In a few cases, it’s more expensive than the popular Thinkific alternatives, but that’s because it offers a lot more power and features.

One of Thinkific’s main competitors is Kajabi. Its pricing starts from $149/month, while the best value-for-money plan costs $199/month. On the $149 plan, you can only have up to three courses and 1,000 active students.

While Thinkific is less expensive than Kajabi, it’s not a like-for-like comparison. In fact, Kajabi is an all-in-one platform, meaning that besides the course creation tools, it offers features for blogging, podcasts, funnel building, email marketing, and more.

Read our Thinkific vs Kajabi guide for a detailed comparison.

Thinkific’s other two major competitors—Teachable and Podia—are more comparable in terms of features and pricing.

Both platforms have a free plan, but they charge a transaction fee. Plus, Podia doesn’t even let you create published courses. When considering this, Thinkific’s Free plan is a clear winner.

Free$1+10% per transaction8% per transaction
$49/month$59/month + 5% transaction fee$39/month
Thinkific vs Teachable

The best value-for-money plans in Teachable and Podia are the Pro ($159/month) and Shaker ($89/month) plans, respectively. They don’t charge any transaction fee and are comparable to Thinkific’s Start plan ($99/month).

In this case, Thinkific is slightly more expensive than Podia, but the price difference is easily balanced by the more powerful course creation and site-building tools you get.

Thinkific Pricing: Final Thoughts

We discussed in detail all the pricing plans and what’s included in each of them. Thinkific offers great value for money, but you’ll need to find the right plan.

If you’re starting an online course business but on a tight budget, you can start with the Basic plan.

For most creators, the Start plan is the best option as it supports an unlimited number of courses and also includes all of the important course creation and selling tools.

However, if you’re an established business, you may need some advanced features (e.g., API access) and more admin accounts. In this case, you should go for the Grow plan.

We hope that this guide will help you choose the right Thinkific pricing plan. If you have any questions or feedback, please let us know in the comments below.

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