How to Sell Online Courses from Your Own Website

Starting a blog is one of the best ways to build an audience for your online courses and it’s not by chance that so many successful course creators also run popular blogs in their niche.

Blogging can help you drive targeted traffic from search engines as well as social media and thus provide you an opportunity to connect with your potential customers.

If done right, it will also help you establish as an authority who people look up to for advice and would want to learn from.

However, growing a blog takes a lot of time and hard work. Blogging is a long-term game and you won't see results in a few days or weeks.

As online creators, we're always looking for new and better ways to generate new leads and market our online courses to them.

One of the most powerful yet underutilized ways of growing your audience and engaging them is online quizzes and you should consider using it in your online marketing strategy.

The reason online quizzes are so effective is because they are interactive in nature and if done right, you can make your readers feel like you're engaging in a direct conversation with them.

There are a number of online course platforms that allow you to create, sell and market online courses under your own brand name. Some notable ones include Teachable, Thinkific, Kajabi, Zippy Courses etc.

If you have some experience with online marketing, you must have heard about membership sites and online courses. They are two of the most popular ways of monetizing your expertise online.

Even though they both are digital products and are similar in a few ways, they are two very different business models. They require you to take different approaches to revenue generation, content creation as well as community building.

Before you decide to choose one of these models for your online business, you must understand the difference between the two so that you know what you’re getting into.

If you have some experience with online marketing, you must have heard about ClickFunnels. ClickFunnels aims to be that all-in-one solution for creating and running your online business.

It lets you build sales funnels, create email marketing campaigns, run an affiliate program as well as create a membership site to deliver your online courses and other content.

However, what we’re going to discuss mostly in this article is ClickFunnels membership site. 

There are many reviews across the internet that will tell you how ClickFunnels is a great option for creating your online courses and membership sites.

Online courses are a rapidly expanding industry and will continue to grow as more and more students turn to online learning. This is terrific news for anyone who wants to share their knowledge with others and make a profit.

In addition, the technology has made it really easy for you to host & sell online courses and so, the barrier to teaching online has come down significantly. 

Dozens of course platforms exist, and each one can offer you something different. In fact you now have so many options that figuring out the right online course creation software can become pretty confusing and frustrating.

The best online course platform for your needs will depend on things like the content of your course, tech knowledge, your target audience, budget and ultimate goals.

Scarcity is a marketing technique which is based on the principle of Fear of Missing Out (FOMO).

Simply speaking, it is telling your users that the offer you are presenting is limited and they may not have the same opportunity in the future.

Scarcity marketing techniques can be broadly classified into two categories: limited time (deadline based) and limited number.

ClickFunnels and Leadpages are two of the most popular online marketing solutions. While ClickFunnels has always been about building end-to-end marketing funnels, Leadpages has been this ultimate tool for lead generation and building landing pages.

Landing pages are a crucial element of any online marketing strategy. Unlike a normal webpage, a landing page has just one function i.e., to convert and thats the reason they're so effective.

Landing pages are used at various stages of a sales funnel. For example, a lead capture landing page would be used at the top of the funnel to convert visitors into subscribers and a sales landing page would be used at the bottom of the funnel to convert subscribers into customers.

If you were to create a landing page on your own, you'll need to know how to code, have good design skills and spend numerous hours testing various elements before you can create a highly effective landing page.

Luckily, there are a lot of landing page builders around that make creating landing pages easy for everyone, even for those who don't have any coding or design skills.

In fact there are so many options that figuring out the right landing page creator can become pretty confusing and frustrating.