ClickFunnels and Leadpages are two of the most popular online marketing solutions. While ClickFunnels has always been about building end-to-end marketing funnels, Leadpages has been this ultimate tool for lead generation and building landing pages.

There are a number of ClickFunnels reviews across the internet and most of them will either tell you that ClickFunnels is a revolutionary piece of software that will make you rich or it's complete crap and you shouldn't use it.

Now neither of this is accurate and that's the reason I decided to create this ClickFunnels review guide and explore every aspect of using the tool.

Landing pages are a crucial element of any online marketing strategy. Unlike a normal webpage, a landing page has just one function i.e., to convert and thats the reason they're so effective.

Landing pages are used at various stages of a sales funnel. For example, a lead capture landing page would be used at the top of the funnel to convert visitors into subscribers and a sales landing page would be used at the bottom of the funnel to convert subscribers into customers.

If you were to create a landing page on your own, you'll need to know how to code, have good design skills and spend numerous hours testing various elements before you can create a highly effective landing page.

Luckily, there are a lot of landing page builders around that make creating landing pages easy for everyone, even for those who don't have any coding or design skills.

In fact there are so many options that figuring out the right landing page creator can become pretty confusing and frustrating.

"It is quite tough to incorporate scarcity into the sales funnel for evergreen courses but at the same time there is hardly any marketing strategy which is as effective in boosting online course sales conversions."

An online course creator has two options for his online courses - you can either leave your courses always open (evergreen courses) or you can close the 'doors' and only open them a couple of times per year.

If you select the second option, building scarcity into your sales funnel is relatively easy and straightforward. 

However if you keep your courses always open, it's tough to incorporate scarcity into your sales funnel. The simple reason is that the visitors don't enter the funnel at the same time and so you would need to create a unique deadline for every visitor.

And don't even think about doing it manually!