If you want to create a high-converting sales funnel and are wondering what tools to use, then you’ll love this guide.
A sales funnel has several different components and so, you’ll need a variety of tools to build one. For example, you’ll need landing pages or popups to collect leads, the ability to send follow up emails, the ability to process payments, etc.
In this guide, I am going to discuss the popular categories of sales funnel software that people use and will share some of the best options available in each category.
I’ve personally used and tested with clients all the 25 tools included in this guide and I’m sure it will help you pick the best sales funnel software for you.
Let’s get started.
- All-In-One Sales Funnel Software
- Landing Page Builders
- Lead Generation Tools
- Email Marketing Software
- Checkout Platforms
- Webinar Platforms
- Quizzes and Surveys
- Analytics and Tracking Solutions
- Miscellaneous Tools
- Best Sales Funnel Software – Final Verdict
All-In-One Sales Funnel Software
The platforms in the all-in-one category are supposed to provide you all the tools you need to create a sales funnel including the ability to build landing pages and checkout pages, email marketing automation, affiliate marketing, etc. in one place.
The advantage of using an all-in-one platform is that you don’t need to patch together or learn to use several different solutions which makes it ideal for an average non-techie business owner.
Kajabi is an all-in-one platform that provides you all the tools you’ll need in order to build and run a digital products business.
It is geared primarily towards course creators, membership site owners and online coaches and so, it offers the best-in-class features for membership/course creation.
However, Kajabi includes pretty powerful sales and marketing tools as well. It lets you build a blog, create landing pages, do email marketing, build checkout pages as well as manage your affiliate program.
Moreover, it has a visual sales pipeline builder that makes the process of creating marketing funnels pretty easy, especially for those who have little or no marketing knowledge.
So, if you’re an online creator who is looking for a platform to not just handle your sales & marketing but also take care of hosting your courses/memberships, you should check out Kajabi.
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Kartra is an all-in-one sales funnel software that includes a powerful landing page builder which you can use to create squeeze pages, sales pages, and even checkout pages.
It also offers powerful features for email marketing which includes the ability to manage your email list, create email sequences, and automate your entire marketing workflow.
In addition, Kartra has a lot of other useful sales and marketing features like affiliate marketing, video marketing, scheduling tool, etc.
Now, Kartra also includes a membership site builder but it lacks some essential features and the user experience isn’t so good. So, I don’t recommend you use Kartra to host your courses/membership site.
Having said that, if you’re looking for an all-in-one platform to handle your entire sales and marketing, you should definitely check Kartra out.
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Landing Page Builders
Using landing pages is a very effective way to get your audience to take action. So, whether you want to convert your visitors into subscribers or paid customers, you’ll need landing pages for that.
In this section, we’ll be discussing some of the best landing page builders in the market.
One of the most prominent online marketing tools around, ClickFunnels has a drag-n-drop sales funnel builder that lets you easily create all types of funnels.
As part of a sales funnel, you can create landing pages, sales pages as well as checkout pages, process payments and add upsells/downsells.
Now, Clickfunnels even has in-built marketing automation and affiliate marketing tools, but frankly, they suffer drastically with ease of use and functionality, which is why I don’t recommend you use these features.
You also have a membership site builder in ClickFunnels but it is really basic and I don’t recommend using it.
Having said that, if you’re looking for a platform to build sales funnels to generate leads or drive sales, ClickFunnels will work well for you.
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Whenever you’re reading about landing page creation, one of the first names to pop up is Leadpages. It is among the most beginner-friendly landing page software.
The landing page builder includes dozens of pre-built templates, an easy to use page editor, and inbuilt A/B testing feature.
Moreover, it offers some handy lead-generation tools which includes the ability to create popups, opt-in text messages and one-click signups.
Now, the software even supports integration with Stripe but the checkout capability is basic and I will suggest you not to use it.
So, Leadpages is a good option for you if you’re looking primarily for a tool to build lead generation landing pages or sales pages.
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5. Thrive Architect
Thrive Architect is a WordPress-based landing page creator that belongs to the Thrive Themes family of plugins. The great thing about this handy tool is that you know it’s going to work seamlessly with your WordPress site.
To start with, there are dozens of landing page templates included for things like squeeze pages, thank you pages, sales pages, webinar registration, etc.
Moreover, Thrive Architect has an easy to use, yet powerful drag-and-drop editor that allows you to customize any design as much as you like.
Finally, if you want to split test your landing pages, you can use their add-on (Thrive Optimize) with A/B testing built-in, you can make sure that your designs are driving the best possible results.
Finally, with A/B testing functionality in their add-on (Thrive Optimize), you can make sure that your landing page designs are driving the best possible results.
So, if you’re looking to build landing pages on your existing WordPress site, Thrive Architect will be a great option for you.
Lead Generation Tools
This category of tools are supposed to help you create opt-in forms, popups and quizzes for lead generation and segmentation.
These are different from landing page builders as you don’t need to create separate pages but you can show their widgets on your pages and blog posts to capture leads.
ConvertBox is a tool that lets you add widgets on your website to collect leads, segment your audience, and show personalized messages.
With ConvertBox, you can create different types of opt-in forms (and call to actions) including popups, ribbon bars, slide-in notifications and full screen modals.
However, the best thing about this tool, though, is that you have very detailed targeting options for who you want to show these forms and CTAs which enables you to create a more personalized messaging.
For instance, if a visitor has already downloaded your lead magnet, you can either ask for additional information which will be synced to your email provider or you can show them a special offer.
So, ConvertBox is a great option for you if you want to generate leads from your website traffic and personalize your on-site marketing.
OptinMonster is a popular cloud-based lead generation tool that allows you to create multiple types of optin-forms (e.g. popups, slide-in forms, floating bars, etc.) and you can use it on websites built on all types of platforms.
In order to create an opt-in form, you can start with one of the pre-built templates available in their library and then you can further customize the design using the drag-n-drop builder.
When it comes to targeting, you have complete control over where as well as who you want to show the forms. It even has some basic features for personalizing your offers.
Finally, OptinMonster gives you the essential tools for tracking your conversions and split testing your lead capture forms.
8. Thrive Leads
Thrive Leads is the most popular WordPress lead generation plugin and it comes from the same company as Thrive Architect.
With Thrive Leads, you’ll get dozens of beautiful templates to work with, multiple opt-in form types to choose from, and great form-editing functionality too.
The plugin also helps you to maximize your conversion opportunities with detailed targeting options and A/B testing functionality.
So, if you want to collect leads on your WordPress website or blog and send them to your email service provider, you can easily do that using the Thrive Leads plugin.
Email Marketing Software
Email marketing is how you nurture the leads that you collect from your landing pages and opt-in forms, and is the most effective way to market your products and services.
So, email marketing platforms are the most essential tool in any sales funnel software stack and unless you’re using an all-in-one platform that we discussed earlier, you’ll need a specialized email platform.
ConvertKit is an easy to use yet powerful email marketing solution. It comes with all the essential tools like the ability to manage your list, create broadcast emails as well as send autoresponders.
It is purely a tag-based email platform and it gives you lots of easy ways to segment your list for sending email campaigns as well as automating your campaigns.
Moreover, it has a number of features to help you make the most out of email marketing automation, including a visual email automation builder which lets you automate entire workflows with ease.
Another great thing about ConvertKit is that it comes with an integrated landing page and opt-in forms builder and so, you can create basic lead capture forms and pages natively.
Overall, ConvertKit is excellent for bloggers and creators who are looking for a simple, straightforward solution to help them with email marketing and automation.
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ActiveCampaign is a more comprehensive marketing automation platform which is full of advanced email marketing and automation features.
Its visual automation builder is much more flexible as it offers a more extensive and advanced set of triggers and actions.
For example, you can split test your automation workflows, something which won’t be possible with ConvertKit. Similarly, you have the capability to add your subscribers to a Facebook custom audience to run retargeting ads.
In addition, you have features like site tracking, SMS sending, onsite messaging, etc. which in conjunction with the automation builder open up endless possibilities for your marketing automation.
Finally, CRM functionality is also built into the ActiveCampaign platform, so you can use it to strengthen your relationships with clients over time.
Overall, ActiveCampaign offers the best-in-class automation features and it should for anyone, right from beginner bloggers to advanced marketers.
MailChimp is the most popular email marketing service provider out there and the main reason why it is so popular is because it has a free version.
As far as features are concerned, it has all the essential broadcast email, autoresponder, list segmentation and lead generation tools built into the service.
You can also create basic automation rules to add/remove tags, unsubscribe from a sequence or add to a new one.
But that’s pretty much it. There is no visual automation builder and it’s not possible to create more complex automation workflows.
So, you should keep in mind that MailChimp can is very basic compared to other email marketing platforms like ConvertKit and ActiveCampaign and won’t work for you if your main goal is to automate email marketing.
Having said that, MailChimp will work for anyone requiring basic email marketing and automation capabilities. And if you’re on a tight budget, the free forever plan is sure to catch your attention.
Checkout platforms are specialized tools that let you create high-converting checkout pages, sell your products and services as well as manage your affiliate program.
While you can process payments directly with Stripe/Paypal and even most online course platforms have an inbuilt checkout system, you should consider using a specialized checkout platform if you’re a high volume seller and conversion really matters for you.
ThriveCart is one of the most popular cart platforms that lets you create high-converting checkout pages and optimize the whole checkout conversion process with features like 1-click upsells, order bumps and A/B testing.
It lets you create all types of checkouts including standalone checkout pages, popup-based checkouts, embedded carts and multi-step checkouts.
While ThriveCart doesn’t have any templates to offer for these checkout types, it does have a drag-n-drop editor that lets you customize every aspect of your checkout page.
Moreover, ThriveCart includes a powerful subscription management system, a fully-fledged affiliate center as well as sales tax handling capabilities which makes it a complete checkout system.
The best thing about ThriveCart, though, is that it is available for a lifetime pricing which makes it the most reasonably priced cart system in the market.
So, if you’re looking for a powerful checkout platform without breaking your bank, you should definitely explore ThriveCart.
SamCart is another very popular cart platform that lets you create optimized checkout experiences for your customers.
It lets you build beautiful product pages with a selection of dozens of high-converting templates. Plus you can completely customize the templates and add your branding.
As far as pricing models are concerned, SamCart lets you offer 1-time payments, subscriptions, & payment plans.
Moreover, there are upsells and order bump options built into SamCart, as well as there is an affiliate center where you can develop and manage your own army of affiliates to promote your products for you.
Overall, SamCart is the most polished online checkout platform and if you’re an established brand, it is worth investing in.
Perhaps part of your sales funnel involves generating leads by getting people to sign up for your webinar. Or, maybe you’re trying to sell your product through webinars.
Either way, you’re going to need a webinar tool and so, here are a couple of best webinar platforms for you to consider.
14. WebinarJam (and EverWebinar)
WebinarJam is a live webinar platform that is focused on letting you run sales & marketing webinars with ease.
The best part about WebinarJam is that it takes care of the entire process of marketing through webinars, right from registration pages to live broadcast to email reminders to replay handling.
Moreover, WebinarJam has a lot to offer in terms of features for customer engagement during webinars which includes things like live chat, attendee spotlight, displaying offer CTAs, etc.
Finally, WebinarJam has a sister product, EverWebinar, which allows you to create evergreen webinars that seem like live ones but without actually broadcasting multiple times a day.
Overall, WebinarJam is a great option for doing sales & marketing webinars, especially for those who are looking for an affordable option.
Demio is one of the best webinar software available today. It offers a powerful and modern platform that’s great for doing live as well as automated webinars.
Demio offers everything you need to run an awesome webinar including webinar registrations, email reminders, broadcasting, replays, etc.
Moreover, it offers a multitude of interactive features for doing webinars — launch offers & CTAs, live chats, managing Q&As, polls, etc.
When you combine these with the video streaming quality and platform’s reliability, you can deliver a great webinar experience to your audience.
Overall, Demio is best for marketers who are looking for a robust webinar platform and aren’t worried about spending a bit extra for that.
Quizzes and Surveys
Creating online quizzes and surveys is another very effective way to engage your audience and generate leads for your business.
In fact, some of the tools that we have discussed earlier, like Kajabi and ClickFunnels, have a basic quiz builder included in their platforms. However, if you need more firepower, you’ll need to use specialized tools.
Interact is an online tool that lets you create interactive quizzes on your website to generate leads and segment your audience.
The tool allows you to create various types of quizzes including personality quizzes, scored quizzes as well as assessments and to get started, you can select from one of the 800+ pre-built templates.
Moreover, the tool allows you to create engaging quiz questions, add branching logic to your quizzes, capture leads and pass all the information to your email service provider.
Overall, Interact is a powerful quiz marketing tool and will work well for anyone who wants to generate leads and learn more about their customers at the same time.
Paperform is an online form builder that allows you to do a lot of things including creating quizzes, building surveys, receiving applications, accepting payments, scheduling meetings, etc.
As far as quizzes are concerned, it has features like conditional logic, custom scoring and automatic calculations which allow you to create all types of marketing quizzes. The same features are also handy for creating surveys.
Moreover, you can even create lead capture forms in your quizzes and surveys which enable you to capture the leads.
Analytics and Tracking Solutions
Unless you’re tracking your funnels and measuring performance, you can’t really improve them. Now, all the tools that we have discussed till now give you some sort of analytics.
However, it’s important to use some sort of an analytics solution so that you can track everything in one place and measure the conversion rates across your entire funnel.
18. Google Analytics
Google Analytics is the most popular website analytics tool. But it can be used to measure much more than just your website traffic and page views.
With proper setup, you can set up goals for your funnels and easily track your conversion rates. You can even set up funnel visualization reports which are very handy.
While Google Analytics is pretty feature-rich, it isn’t that easy to use and has a steep learning curve.
Having said that, it is totally free to use and and it gives you everything you need in order to track your funnels’ performance.
Funnelytics is an advanced funnel mapping and analytics tool and it is different from Google Analytics in a sense that it isn’t a generic website analytics tool.
To start with, it allows you to visually map your marketing funnels. So, if you’ve been using PowerPoint, pen, and paper, or a whiteboard to map your funnels, you’ll love Funnelytics’ pre-built templates and drag-n-drop canvas.
Moreover, it integrates with your existing sales funnel tools like ClickFunnels and ActiveCampaign, so you can pull all your stats from those tools into Funnelytics and visualize the numbers inside the platform.
So, if you’re an advanced marketer who wants to track and scale your profitable funnels or you want to sell funnels as a service to your clients, then Funnelytics is a great tool to have in your sales funnel software stack.
Finally, we come to the sales funnel tools that don’t particularly fall into any of the above categories but they’re useful and deserve a mention.
These solutions will help you build better funnels and improve conversions in a multitude of different ways.
20. Deadline Funnel
Deadline Funnel lets you incorporate scarcity into your evergreen funnels with personalized deadlines and countdown timers. So, if you’re trying to convince your audience that they’re running out of time to sign up for your offer, it can help.
With Deadline Funnel, you can display countdown timers on your website, landing pages, and even in your email campaigns and once the timer runs out, you can redirect the customers to a different page.
The most important thing about the tool and the one that separates it from the competition is the fact that the deadlines created by it are authentic and the users can’t cheat by just refreshing the page or switching to a new browser.
What’s more, it automatically syncs the countdowns in different places to the respective deadlines, so wherever your customer goes, they’ll see the same deadline.
If you use an automated funnel to sell your products and services, then you should consider using Deadline Funnel to leverage the power of FOMO and ultimately improve conversions.
MORE ON DEADLINE FUNNEL:
Zapier is this ultimate automation tool that has literally become the glue of the internet. So, it acts as a bridge between various online apps so that you can integrate them with each other.
Now, Zapier integrates with 1,000s of third-party platforms on both trigger and action sides and this is why it has become so popular.
So, if you want to send your leads from your landing page builder to your email marketing service and there is no direct integration between them, you’ll be able to do that with Zapier.
Similarly, if you want to give your customers who bought through your checkout platform access to your products in a course platform, Zapier will let you do that.
These are just a couple of use cases but you can do so much more with it. So, if you’re looking to automate your funnels and workflows, Zapier is a must-have tool for you.
22. Book Like A Boss
Book Like A Boss is an online scheduling tool that helps you to do both individual as well as group bookings. So, the users can pick a time slot on your calendar and book a meeting without requiring you to do any back and forth over emails.
Now, Book Like A Boss is an all-in-one scheduler which means you can also create a booking page, accept payments, send reminders, etc.
Most importantly, it syncs your bookings with your Apple, Google, and Outlook calendars, making it easy for you to manage your schedule.
So, if you’re the kind of person who books a lot of one-on-one sessions with clients, Book Like A Boss is the perfect tool for you.
Chat is becoming an increasingly critical part of the conversion process. So, if you’re looking to introduce conversational marketing into your workflow, Drift can help.
Drift includes a chatbot tool which lets you qualify the best leads on your website and capture their information. It can answer support questions from your knowledge based and even book meetings for your sales team.
On top of that, you have the live chat feature which you can use to have real-time conversations with your qualified leads and convert them into buyers.
Overall, Drift is ideal for businesses that want a simple way to implement a hybrid chat-based marketing into their sales funnels.
Just keep in mind that it isn’t ideal for you if you want to have a traditional live chat (and ticketing) support functionality for your customers.
If you like the concept of leveraging viral contests and giveaways to grow your business, Vyper is a great option to consider.
So, whether you want to do viral giveaways to grow your list or you want to create a referral program to get new customers or even start a loyalty program to engage your customers, you can do that with Vyper.
FOMO is a social proof automation tool that lets you add live social proof to your landing pages and sales pages which in turn helps you increase trust, traffic, and sales.
So, you might have seen those cool little popups on landing pages showing notifications for recent sales or any other conversions.
These conversion notifications can help boost your conversion rate and if you want to try them on your landing pages, FOMO will work great for you.
Best Sales Funnel Software – Final Verdict
We’ve discussed some of the best sales funnel software available in the market and even if you decide to go for an all-in-one option, you’ll still need to use tools from at least a couple of categories mentioned in this list.
However, at no point, you’re going to need to buy each and every tool (or tool category) mentioned in this guide. So, make sure that you’re very clear with what you want to achieve and then spend only for the tools you really need.
I hope this guide has helped to introduce you to some of the top sales funnel software that you can use. If you need further guidance, you can check some of my reviews and comparisons.
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