The online learning industry is huge and it’s only going to get bigger which presents a great opportunity to anyone interested in turning their knowledge/passion into a profitable online course.
There are so many online programs that teaches you how to create and sell an online course and Digital Course Academy (DCA) has to be the most popular one.
The 2020 edition of the program is open for enrolment now and I have been receiving a lot of questions from other creators and a lot of them have been asking for advice around whether DCA is the right program for them or not.
That’s why I decided to create this ultimate review of the Digital Course Academy where I’ll take an in-depth look at every aspect of this program and help you make a decision.
So, let’s get started.
High Level Overview of Digital Course Academy
Digital Course Academy is an online program that aims to help creators turn their knowledge and expertise into an impactful and profitable online course.
The program has been created by Amy Porterfield who is one of the most popular names in the online course industry. She has over 12 years of experience in creating courses, with over $20 million dollars of course revenue to date.
The program breaks down the entire process of building an online course business into tiny, manageable steps which helps students achieve small wins consistently.
The modules cover topics like how to validate your course idea and create high-quality course content. Moreover, you will learn how to launch a course through live and evergreen webinar launches.
Here’s an overview of what the program includes:
- 7 Implementation Modules showing you everything you need to do to turn you expertise into a profitable digital course.
- A complete, step-by-step launch plan showing how to create, deliver and fill your webinar that enrolls dozens, if not hundreds of students, every time you deliver it.
- The Webinar Fill-Up Formula to make sure they never deliver to an empty room again, and instead get a packed house full of perfectly-targeted, “ready to buy” prospects.
- Next-level email marketing, sales page, Facebook ad, and social media strategies to amplify their results and get up to 3x the enrollments.
Digital Course Academy takes an extremely hands-on approach to training and is packed with practical exercises, templates, and detailed tutorials.
Let’s take a deep dive into the course contents and bonuses offered by the Digital Course Academy.
What’s Included in Digital Course Academy?
The program covers seven core implementation modules, several bonus sections, live Q&A sessions with Amy Porterfield, a tech library, and a Q&A vault, among other things.
There are also four implementation weeks scheduled within the program calendar to help students implement their learnings.
Let’s take an in-depth look into the course’s contents.
Module 1: The 7 Key Decisions
The first module helps you make the seven key decisions that will in turn help you kickstart your digital course creation journey.
You get access to a planning worksheet, which gives you a framework to make the key initial decisions.
The module encourages you to choose dates for the different phases in the process, including course creation, promotion, live webinar launch as well as the course launch period.
Plus, you also get access to a course framework model that helps you plan the steps and processes for creating and launching your course.
Module 2: Pre-Selling and Validating Your Course
Knowing who your ideal customers are and what they are looking for can genuinely make or break the success of your online course. At the same time, most creators don’t know how to approach this step in a systematic fashion.
This module gives you a step-by-step process packed with specific action items and practical exercises to help you become completely confident of your course idea.
So you get access to proven frameworks that help you define your ideal customer, your core offering, and decide the type of course you want to create.
Plus, you get highly specific tactics on how to collect feedback from your target audience on social media and what questions you need to ask them.
Module 3: The Art of Outlining Your Course
In Amy Porterfield’s own words, her secret sauce for creating online course programs has been her ability to really focus on a complete outline before getting started.
In this module, Amy takes you through her process for converting ideas in your head into a structured outline. You’ll learn how to turn your expertise into actionable advice and practical exercises.
Plus you get insights on where to add supporting content and exercises, how much content to include in your course, how to price your course, and choosing a name for your course, etc.
And you can be sure that course takes its own advice seriously here, as this module also comes packed with additional worksheets and supporting guides.
Module 4: The Digital Course Sales Page Blueprint
In the 4th DCA module, Amy will walk you through how to create an irresistible offer that defines your course package, bonuses, and any extra support opportunities in an enticing and exciting way.
She’ll also show you, step by step, how to set up a sales page that will dismantle your audience’s objections, answer their questions as well as convince your future students that this is exactly what they need.
You’ll also get a proven framework that eliminates the guesswork involved in the process and ultimately create an offer that converts your audience into paying customers.
Module 5: The Profitable Webinar Framework
With this module, the course moves to the next phase, where you learn how to launch your course through webinars.
What you get with this module is nothing less than an exact blueprint that covers every single aspect of creating a profitable webinar.
To begin with, you learn the exact sales funnel you could use to generate sales through a live webinar, plus you learn how to craft an irresistible marketing pitch for your course.
You also get access to in-depth training and tips for creating a compelling webinar, including its technical set up.
Plus, you get several additional resources like a walk-through of the exact webinar that Amy uses for her courses, and a downloadable success tracker to track your webinar results, etc.
Module 6: Crafting Your Email Sequences
This module is where you learn how to craft all the important email sequences involved in your digital course launch.
To start with, you’ll learn how to craft your webinar invites as well as pre-webinar emails that will not just help you improve your registration rate but will also boost your webinar attendance rate.
The module will also help you craft the perfect webinar replay emails and post-webinar sales emails, which in turn should help boost your webinar replay views and course sales.
Additionally, the module will also cover customer onboarding email sequence to help ease your customers into the course material.
Module 7: Recording Your Course Content
Over the years, I have often seen course creators going down a rabbit hole and waste months while recording their course content. They choose a wrong recording strategy and fail to see the effort the entire process might take ahead of time.
Amy distills her years of experience of recording online courses in this module to help you avoid these mistakes.
So, you learn about the type of recording strategy that is likely to work best for you. Plus, you get advice on what kind of equipment and software you should choose, how to use these tools, along with tips for recording videos.
The module even throws in customizable templates for creating training decks for webinars and training presentations.
And last but not least, this course module gives you strategies for teaching in a way that delivers results and sticks with your students.
BONUS: The Webinar Fill-Up Framework
If the previous module dealt with how to create a webinar, this module helps you learn how to have potential customers lining up to watch your webinar.
The module teaches you how to create a high converting webinar registration page. Plus, you learn how to create a persuasive email sequence, and set up a sales funnel for inviting potential customers to your webinar.
However, the most compelling element of this module is that it takes you through several different ways in which you can generate leads for your webinar.
So you learn how to use social media platforms like Facebook and Instagram to generate leads for your webinar. A training by Facebook ads expert, Rick Mulready which focuses on using FB Live to generate traffic for your webinar is also part of this module.
That being said, marketing and building an audience is not the core focus of this course. And Amy Porterfield even recommends that you should ideally have a small email list ready before joining the program.
Building an online course will require you to handle several technical, and most course creators are likely to need additional help to figure these out.
The Tech Library will come to your aid when it comes to all the techy stuff. The library comes packed with comprehensive tutorials for almost every technical task you can encounter while building a course.
The tutorials cover all kind of technical tasks ranging from simple ones like uploading PDF files to your Amazon S3 account, to more complex ones like learning how to use a screencasting software like Camtasia.
Plus, there is an entire collection of tutorials around using the Kajabi course platform for building and launching your online course.
The Resources section will give you an organized and curated list of all the tools and platforms you are likely to need while creating and launching an online course.
So, you get things like a recommended list of websites for getting stock photography, design tools, course recording software, etc.
Plus, you also get recommendations around additional pieces of training to dive deeper into some of the specific areas where you’re most likely to need more help.
You also get access to a Q&A vault which essentially covers Frequently Asked Questions for all the course modules and some of the bonus sections.
Plus, the Q&A vault also covers additional topics like membership sites, what to do after your first launch, as well as a miscellaneous section.
In terms of content, this has to be the most comprehensive online program that I have seen till date and believe me, I have seen hundreds of six-figure and seven-figure programs.
Amy is offering some really cool bonuses when you buy the program. However, the one bonus which needs to be mentioned here specifically is the weekly live Q&A sessions with Amy.
The biggest highlight of this course is going to be the opportunity to engage with Amy Porterfield in 4 Q&A sessions every week, for the entire 12-week duration of the course in a Private Facebook Group.
Engagement and personalized support is a huge part of any premium course, but to get your questions answered from one of the most prominent names in the online course creation space is certainly a rare opportunity.
If you want to learn more about what’s included in the Digital Course Academy, click on the button below to go to their sales page where you’ll find more details. On top of that, you’ll be eligible to get my exclusive bonuses which are mentioned at the bottom of this page.
How Digital Course Academy is Different from Other Courses in the Niche?
While there are many things which work for the Digital Course Academy, here is a list of things I like most about it and I think separate DCA from other programs.
1. Exceptional Level of Detail in Content
The DCA content is extremely well structured. Plus, the entire course is broken down into tiny steps which makes it easy for you to achieve small wins quickly.
Even though the course covers a fairly broad topic, the program includes a surprising level of detail for every little step.
To be honest, I have not seen another program for course creators which is even half as thorough and well-planned as DCA.
2. Strong Focus on Marketing Through Webinar
One of the biggest highlights of the Digital Course Academy is the training content around marketing your course through a webinar focused strategy.
Given that webinar marketing is one of the most effective marketing strategies for premium courses, DCA really hits it out of the park here.
The course comes with one complete module for walking you through a step-by-step process for creating, promoting, and delivering a high-converting webinar. There is another module that helps you craft high-converting webinar email sequences.
3. Takes a Hands-on Approach to Online Training
Another thing I like about the program is that it takes an extremely hands-on approach while showing you the ropes for creating and launching an online course.
Every module of the course is packed with practical exercises, including worksheets, assignments, etc., which ensures that the learning sticks with you for the long term.
Moreover, the twelve-week course entails four weeks dedicated specifically to implementation where you get the time to implement your learning on the go.
4. Includes a Comprehensive Tech library
For those of you who find technical tasks particularly intimidating, Digital Course Academy can be a real delight.
You get in-depth tutorials for every kind of technical task, that span nearly all areas of creating and launching an online course.
5. Best-In-Class Student Support
Another thing that I like about DCA is the excellent customer support. Firstly, you get access to the private Facebook Group.
But most importantly, Amy will do live Q&A calls from Monday to Thursday for the whole 12-week duration of the program which is simply unbeatable.
6. Proven Record of Success
One thing that really stands out about Digital Course Academy is its proven record of delivering results for course creators.
Over 3,000 students have enrolled to date in the program and used its framework for creating an online course.
Plus the course comes from Amy Porterfield, who herself has a proven track record as a course creator and has sold digital courses worth over $20 million to date.
Who is Digital Course Academy for?
While the Digital Course Academy is one of the best courses in its niche, like any other program, it won’t be right for everyone. So let’s assess if the course is right for you.
Digital Course Academy is right for you if:
#1: You’re an existing blogger or an Youtuber or a podcaster
If you have already built an audience through a blog, podcast, or even a youtube channel, the course could work really well for you.
With DCA, you will get a step-by-step process to build and launch a course that brings real value to your audience and helps you monetize your expertise.
#2: You’ve a thriving freelance/coaching business
If you are a freelancer or a coach with a thriving client business, the program could help you turn your expertise into a digital product. And you are ideally suited to use DCA to take your business to the next level.
#3: You are looking to diversify your revenue streams
If you have already have an established business, and you are looking to add another income stream, the program could certainly be worth joining for you.
In fact, you could even be doing a full-time job in the corporate world, and looking to invest in building an online course business on the side.
#4: You’re looking to take your business online
For those of you, who are already teaching offline, DCA can help you bring your teaching expertise to the online world.
If you know how to deliver value to students, you already have the core skills to build an online course, and so you are ideally suited to make the leap.
#5: You already have a course but you’re struggling to sell it
If you have an online course and struggling to sell it, the course could certainly be worth joining for you. You’ll get to improve your course further and also learn to leverage webinars to generate sales for your course.
On the other hand, Digital Course Academy isn’t right for you if:
#1: You are still testing the waters
If you are yet to fully commit to the online course business model, joining a premium program like DCA isn’t the right option for you. Your should first aim explore more about how online courses work and once you’re convinced about the whole thing, enrolling for DCA will make more sense.
#2: You are looking to make a quick buck
If your goal is to make a quick buck, the online course space itself may not be right for you and in this case, buying a premium course is certainly not going to be a wise decision for you.
#3: You are operating on a tight budget
Building and launching an online course requires making an investment in building an audience and buying access to multiple tools, among other things. And so if you are operating on a tight budget, buying a premium course should certainly not be a priority for you.
#4: You are struggling with traffic generation
If generating traffic and building an audience is your primary challenge, you should consider investing in programs that exclusively focus on your goal.
There are a lot of popular courses around running paid ads, and driving traffics through organic methods, and it will be better for you to explore them.
#5: You already have a successful course
If you have already built a successful online course, this program isn’t right for you. Your time and resources could be better spent in learning things that can help you scale your business.
My Exclusive DCA Bonuses
We’ve already discussed what you’ll get as part of Amy Porterfield’s DCA Experience but then I have added a stack of my own bonuses to help you get results faster.
My bonuses aren’t really designed to teach you what’s already there in DCA. Rather they’re designed to compliment DCA and more specifically, help you get students for your course fast.
So, here’s a list of the additional bonuses that you get when you join Digital Course Academy through my affiliate link:
- Sell Your Course Through Affiliates -> You’ll get access to my premium online training where I will show you how you can leverage affiliates to get new students for your course. Affiliate marketing is the most scalable way of acquiring new customers and in this training, you’ll learn the exact strategy we use to get thousands of new students for StationX.
- 1-on-1 Coaching Calls -> You’ll be able to schedule 2×45 minutes coaching calls with me. During the calls, I can help you create a marketing strategy, provide feedback on your funnel, or I can answer any questions you might have.
- Private FB Group -> You’ll get access to this exclusive FB group where only the students who join through me will be there. This will be a much smaller community and through the group, I will provide you personalized support for the duration of this course.
NOTE: Keep in mind that you’ll get access to the FB group immediately but other bonuses will be available 4 weeks after TRIBE kickstarts. This is to make sure that you get these bonuses when you reach that stage in the course.
Frequently Asked Questions About Digital Course Academy
1. Is Digital Course Academy suitable for all niches?
Yes, the program isn’t focused on any particular niche and you can use it to build and launch an online course irrespective of your niche.
2. What kind of support do you get with the course after 12 weeks?
Once the 12-week program is over, you will be shifted to a different Facebook Group where you can ask questions and engage with other creators. Amy Porterfield also goes live in that group once a month.
3. Does the course cover marketing?
The course includes in-depth training on marketing your course through webinars. Moreover, it also includes training content for generating traffic through social media and FB ads.
4. Do you have access to course content for a limited time?
No, you will continue to have access to the course content even after the 12-week program is over. The only time-restricted elements of the program are the Facebook live sessions.
5. When does the program start?
The program starts on September 21st, 2020 and ends in 12-weeks on December 7th, 2020.
6. How much does the program cost?
The course will cost you $1997 if you choose to pay in full, else you could also make six payments of $387/month.
I hope you enjoyed this review and it helped you make a decision regarding enrolling in the Digital Course Academy. If you have any questions, please let me know in the comments below.
Disclaimer: We are using affiliate links within this post, so if you click on one of these links and buy through that, we may get a little commission. This is at no additional cost to you and helps us continue to offer free content on our site!