The 7 Best White-Label Online Course Platforms in 2024

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You want a course platform where your branding takes center stage, but you don’t want the complexities, cost, or time associated with developing one from scratch.

That’s where white-label online course platforms come in. These are standalone course builders that allow you to create and sell courses under your own brand without the added technical hassle.

In this guide, we’ll discuss the 7 best white-label online course platforms in 2024 and evaluate their white-labeling capabilities, such as custom domains, customization options, email white-labeling, and branded mobile apps.

By the end, you’ll have a clear idea of which platform best suits your needs. Let’s get started.

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Best White-Label Course Platforms of 2024

  • Thinkific: Best overall course platform
  • Kajabi: Best all-in-one course platform
  • New Zenler: Affordable all-in-one option
  • LearnWorlds: Best for interactive experiences
  • Podia: Best option for beginners
  • Teachable: Most user-friendly course platform
  • Circle: Best for community-powered courses

How to Select the Best White-Label Online Course Platform

Before we dive into the best white-label online course builders, let’s first establish what exactly they are and what capabilities you should look for when selecting one.

A white-label course platform is a pre-built software solution you can rebrand and customize to appear your own. It’s a convenient and cost-effective way to launch your course website.

It isn’t a distinct category of online course platforms per se; any course hosting platform that lets you make the platform your own with your branding and design falls under this category.

We don’t consider WordPress LMS plugins as white-label platforms, as they require a WordPress installation and technical expertise to set up. Instead, we focused on standalone platforms that require no additional software or setup.

Advantages of a White-Labeled Platform

Let’s review the advantages of white-labeling in general and white-label platforms specifically.

  • Brand Consistency: White-labeling helps maintain consistency across your online presence. Everything from the domain name to the course interface aligns with your brand’s look and feel.
  • Professionalism: Clients perceive a white-labeled platform as being more professional, which can instill trust and confidence.
  • Cost and Time Efficiency: Building a platform from scratch demands significant time and resources. White-labeling eliminates this burden, enabling a quicker go-to-market strategy and lower expenses.
  • Scaling Opportunities: A white-labeled platform can accommodate more users, courses, and features without increasing the hassle of managing your tech.
  • Flexibility: Moving from one platform to another is often easier when using a white-labeled option because it won’t be obvious to your clients.

When selecting a white-label online course platform, here are some key capabilities to consider:

  • Custom Domain: Replace the platform’s default web address (URL) with your branded domain name.
  • Customization Options: The ability to customize the look and feel of your frontend website and course area, plus remove all references to the software.
  • White-Label Emails: Your promotional and transactional email messages (e.g., welcome messages) will come from your own domain.
  • Branded Mobile Apps: Get white-label apps for your courses that your students can download from the App Store and Google Play.

Now, let’s look at the top seven online course platforms and compare their white-labeling capabilities.

White Label Online Course Platforms Compared
White label course platforms comparison

Thinkific

Pros of Thinkific

  • Easy to use and set up
  • Powerful learning tools
  • Free and branded mobile apps
  • Comprehensive white-labeling
  • Thinkific app store with 90+ apps
  • Flexible and affordable pricing

Cons of Thinkific

  • Page builder isn’t very flexible
  • Basic community builder

Pricing: Free – $499/mo

Thinkific is the highest-rated online course platform in our evaluation. The platform comes with a robust set of course creation tools, including a flexible course builder, a well-designed course player, powerful learning tools, and mobile apps.

It also includes a website builder and essential selling tools, all while being easy to use. Thinkific also has an app store with over 80 apps, making it fully extendable.

Thinkific’s pricing is also reasonable, making it an attractive option for businesses of all sizes. It has a free plan where you can create one course, while the paid plans, starting at $49 per month, support unlimited courses and students. There’s no transaction fee on any of the plans.

White-Labeling Options

  • Thinkific lets you use your custom domain on the entire website, including the members’ area. ($49/month)
  • You can completely customize the look and feel of your course site with Thinkific’s themes and page builder. (Free plan)
  • You can remove Thinkific’s branding from all visible areas of your website. ($199/month)
  • You can send all email messages, including transactional and marketing emails, from your own domain. ($499/month)
  • Thinkific provides the ability to get branded apps for your community, and it’s a done-for-you service where they build and maintain your apps. (Additional $199/month)

So, Thinkific ticks all the boxes when it comes to white-labeling options, making it a top choice for course creators seeking a professional and customizable online course platform.

Additional Info

Kajabi

Pros of Kajabi

  • All-in-one platform
  • Powerful engagement tools
  • Flexible product types
  • Free and branded mobile apps
  • Powerful website builder
  • Email marketing and funnels

Cons of Kajabi

  • Partial email white-labeling
  • Pricing is on the higher side
  • Limit on number of products

Pricing: $69 – $399/mo

Kajabi is the best all-in-one online course platform. It lets you build your website, start a blog, sell your products, build marketing funnels, and do email marketing.

Regarding course creation, it offers a drag-and-drop course builder, multiple course player themes, assessments, and live classes. It also includes a powerful community builder.

Kajabi’s pricing is on the higher side, with the Kickstarter plan ($69/month) allowing only one product. The Basic plan ($149/month) allows three products, and the Growth plan ($199/month) lets you have 15 products. However, it doesn’t charge a transaction fee on any plan.

White-Labeling Options

  • You can use your own domain on all pages of your website, including the course player and checkout pages. ($69/month)
  • You can customize the look and feel of your website with their themes and page builder. ($69/month)
  • It lets you remove Kajabi’s branding from your website footer and course player. ($199/month)
  • You can get white-label mobile apps for your courses and community. Kajabi builds and maintains the app for you at an additional cost starting at $89/month.
  • While you can send marketing emails from your domain, the transactional emails are still sent from Kajabi’s domain. ($69/month)
Default system emails are sent from a Kajabi subdomain
Default system emails are sent from a Kajabi subdomain

Kajabi’s comprehensive white-labeling features make it a top choice for those who seek an all-in-one course platform that aligns seamlessly with their brand identity.

Additional Info

Compare Course Platforms Side-By-Side

Use our interactive comparison tool to compare various course platforms based on the key features that matter and find the best solution for you.

New Zenler

Pros of New Zenler

  • Flexible course builder
  • Powerful learning tools
  • Website builder with blogging feature
  • Built-in marketing tools
  • Super affordable pricing

Cons of New Zenler

  • Partial email white-labeling
  • Doesn’t support branded apps
  • Basic email marketing tools
  • No live chat support

Pricing: Free – $197/mo

New Zenler is another all-in-one course platform. It excels in course creation and engagement with features such as a flexible course builder, advanced assessment tools, live classes, and free mobile apps.

The platform supports a powerful website builder and a few marketing tools as well, including a funnel builder and email marketing automation, even though the marketing features are quite basic compared to Kajabi.

Having said that, New Zenler’s pricing is unbeatable. It costs $67/month and offers all the features, including unlimited courses and students.

White-Labeling Options

  • You can use a custom domain, customize the look and feel of your website, and remove the platform branding, all on the Pro plan that costs $67/month.
  • It partially supports email white-labeling. While you can use your own domain for marketing emails, it’s not possible to customize the same for default system emails.
  • Finally, New Zenler doesn’t have a branded mobile app feature.

So, if you’re on a budget and looking for an affordable course platform with essential white-labeling options, New Zenler is definitely worth checking out.

Additional Info

LearnWorlds

Pros of LearnWorlds

  • Interactive video and eBook
  • Powerful quizzing tool
  • Copyright protection features
  • Flexible site builder with blogging tools
  • Comprehensive whit-labeling
  • APIs and single sign-on

Cons of LearnWorlds

  • Cluttered user interface
  • Course builder isn’t user-friendly
  • No free mobile apps
  • Expensive white-labeling

Pricing: $29 – $299/mo

LearnWorlds stands out for its learning and engagement features. The most notable one is the interactive video player, which allows instructors to add overlays and quizzes within their videos. It also includes powerful assessment tools and a native community builder.

Additionally, LearnWorlds offers advanced customization options with website themes and its flexible page builder. However, LearnWorlds isn’t user-friendly.

LearnWorlds pricing is also reasonable, with plans starting at $29/month + $5 fee per sale. However, most of its standout features, as well as the white-labeling options, are available on the Learning Center plan ($299/month), which might be a bit too expensive for some users.

White-Labeling Options

  • You can attach a custom domain to your LearnWorlds site. ($29/month)
  • You can remove the platform branding from all visible areas of your eLearning platform. ($299/month)
  • You can white-label all the emails, including marketing and notification emails. ($99/month)
  • The platform also supports branded mobile apps for an additional cost, starting at $169/month. However, it’s not a done-for-you service. You’ll need to build the app using a visual builder and their team will assist in getting it live.

While LearnWorlds supports all the white-labeling features, its biggest downside is that it falls short in terms of usability. This is one big reason why LearnWorlds doesn’t score as high in our ranking when compared to other platforms.

Still, if it meets your needs and you’re comfortable with its learning curve, LearnWorlds can be a good option for a white-label online course platform.

Additional Info

Podia

Pros of Podia

  • Super easy to use
  • Well-designed course player
  • Website builder with blogging tools
  • Range of sales and marketing tools
  • Affordable pricing plans

Cons of Podia

  • Lacks important learning tools
  • Doesn’t offer mobile apps
  • No email white-labeling
  • Transaction fee and paid add-ons

Pricing: Free – $89/mo

Podia is the simplest platform for creators to sell online courses and memberships. It offers a decent set of features while keeping the platform extremely easy to use.

The platform includes course creation tools, a community builder, a website builder, blogging tools, and marketing and sales features.

Podia’s pricing is affordable, with a free plan available for testing out the platform’s features. However, you’ll need the Mover plan ($39/month + 5% fee) or the Shaker plan ($89/month) if you want to sell courses.

White Labeling Options

  • You can use Podia’s page builder to customize the look and feel of your website. (Free plan)
  • You can use a custom domain for your website. ($9/month)
  • You can remove Podia’s branding from everywhere. ($89/month)
  • It supports white-labeling for marketing emails but not transactional emails.
  • Podia doesn’t offer any mobile apps.

While Podia only supports essential white-labeling features, its user-friendliness and affordable pricing plans still make it a decent option for beginners.

Additional Info

Compare Course Platforms Side-By-Side

Use our interactive comparison tool to compare various course platforms based on the key features that matter and find the best solution for you.

Teachable

Pros of Teachable

  • Super easy to use and set up
  • Flexible course builder
  • Powerful learning tools
  • Well-designed checkout page
  • Flexible pricing plans

Cons of Teachable

  • Custom domain not available on some pages
  • No branded mobile apps
  • Doesn’t support email white-labeling
  • Limited site-building capability

Pricing: Free – $665/mo

Teachable is among the most user-friendly online course platforms. It has excellent course creation and engagement features, including a drag-and-drop course builder, powerful AI tools, quizzes, certificates, live classes, and community.

The platform also includes basic website creation and eCommerce tools.

While Teachable’s pricing is flexible, it’s among the most expensive options on this list. The entry-level plan costs $59/month + a 5% fee, while the most popular plan costs $159/month.

White-Labeling Options

  • You can connect a custom domain to your Teachable website. However, the login, signup, and checkout pages will still be on a Teachable subdomain. ($39/month + 5% fee)
  • You can add your colors and logo to your site and customize its appearance with the drag-and-drop page builder. (Free plan)
  • You can remove Teachable’s branding from the website and the course player. ($159/month)
  • It doesn’t support email white-labeling, so all emails will come from Teachable’s subdomain.
  • Teachable doesn’t have a feature for creating white-label mobile apps.
Teachable's checkout page is on subdomain
The checkout page is on a Teachable subdomain

So, Teachable is the most limited option on this list when it comes to white-labeling. And the biggest downside is that even if you use a custom domain, the login, signup, and checkout pages will still be on the Teachable subdomain.

Additional Info

Circle

Pros of Circle

  • Simple course builder
  • Powerful community tools
  • Free & branded mobile apps
  • Comprehensive white-labeling
  • Single sign-on and APIs

Cons of Circle

  • Not suitable for standalone courses
  • Lacks learning tools
  • High pricing for branded apps

Pricing: $49 – $399/mo

Circle (or Circle.so) is a community platform that also includes an online course builder. The community feature is best-in-class, with tools for community organization and management, discussions, events and livestreaming, and group chats.

However, the course builder is basic and only supports essential features like content dripping. So, it’s not your regular course platform and will work only for community-powered cohort courses.

Circle is reasonably priced as well, with plans starting at $49/month and the most popular plan with unlimited members costing $99/month. However, it also charges a transaction fee of 4% and 2%, respectively, on the two plans mentioned above.

White-Labeling Options

  • Circle supports using a custom domain for all URLs. ($49 per month).
  • You can change the look and feel of the community and course area with your branding. ($49 per month)
  • You can remove Circle’s branding completely. ($99/month)
  • You can send all email communications, including transactional and notification emails, from your own domain. ($219 per month)
  • Circle will create and maintain your branded mobile app on its Plus plan. This costs about $30,000 annually.

While Circle covers all bases of white-labeling, and generally, they are reasonably priced, the branded mobile app is a significant investment. Otherwise, Circle is an excellent platform for building your community and offering courses within it.

Additional Info

Final Thoughts on White-Label Course Platforms

When it comes to white-label course platforms, picking a single champion can be rather tricky. The best choice depends on your priorities and budget.

Having said that, here’s our quick recommendation:

Thinkific is the best overall white-label course platform, while Kajabi excels as an all-in-one solution. These two platforms are the top-rated choices in our overall category, and they also offer the most extensive white-labeling features.

However, if you’re looking for an affordable platform that supports essential white labeling options, you can check out New Zenler.

We hope this article has helped you pick the best white-label online course platform for your business.

Which option are you most interested in pursuing? What motivates you to want a white-labeled course platform? Share your thoughts with us in the comments below.

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