The 7 Best White-Label Online Course Platforms in 2024

We earn a commission from partner links on this site. This doesn't affect our opinions or evaluations.

You want a course platform where your branding takes center stage, but you don’t want the complexities, cost, or time associated with developing one from scratch.

That’s where white-label online course platforms come in. These are standalone course builders that allow you to create and sell courses under your own brand without the added technical hassle.

In this guide, we’ll discuss the 7 best white-label online course platforms in 2024 and evaluate their white-labeling capabilities, such as custom domains, customization options, email white-labeling, and branded mobile apps.

By the end, you’ll have a clear idea of which platform best suits your needs. Let’s get started.

Why Trust Our Content

  • SellCoursesOnline has reviewed 30+ course platforms over the past 7 years
  • We conduct thorough research and testing for each platform
  • We use a detailed rating system to objectively find the best platforms
  • We continuously track platforms and keep our reviews up to date
  • Our team has 30+ years of experience in the online course space
  • SellCoursesOnline has 100% editorial independence
  • We only make money when you’re satisfied with our recommendations

Read more about our evaluation process here.

Best White-Label Course Platforms of 2024

  • Thinkific: Best overall course platform
  • Kajabi: Best all-in-one course platform
  • New Zenler: Affordable all-in-one option
  • LearnWorlds: Best for interactive experiences
  • Podia: Best option for beginners
  • Teachable: Most user-friendly course platform
  • Circle: Best for community-powered courses

How to Select the Best White-Label Online Course Platform

Before we dive into the best white-label online course builders, let’s first establish what exactly they are and what capabilities you should look for when selecting one.

A white-label course platform is a pre-built software solution you can rebrand and customize to appear your own. It’s a convenient and cost-effective way to launch your course website.

It isn’t a distinct category of online course platforms per se; any course hosting platform that lets you make the platform your own with your branding and design falls under this category.

We don’t consider WordPress LMS plugins as white-label platforms, as they require a WordPress installation and technical expertise to set up. Instead, we focused on standalone platforms that require no additional software or setup.

Advantages of a White-Labeled Platform

Let’s review the advantages of white-labeling in general and white-label platforms specifically.

  • Brand Consistency: White-labeling helps maintain consistency across your online presence. Everything from the domain name to the course interface aligns with your brand’s look and feel.
  • Professionalism: Clients perceive a white-labeled platform as being more professional, which can instill trust and confidence.
  • Cost and Time Efficiency: Building a platform from scratch demands significant time and resources. White-labeling eliminates this burden, enabling a quicker go-to-market strategy and lower expenses.
  • Scaling Opportunities: A white-labeled platform can accommodate more users, courses, and features without increasing the hassle of managing your tech.
  • Flexibility: Moving from one platform to another is often easier when using a white-labeled option because it won’t be obvious to your clients.

When selecting a white-label online course platform, here are some key capabilities to consider:

  • Custom Domain: Replace the platform’s default web address (URL) with your branded domain name.
  • Customization Options: The ability to customize the look and feel of your frontend website and course area, plus remove all references to the software.
  • White-Label Emails: Your promotional and transactional email messages (e.g., welcome messages) will come from your own domain.
  • Branded Mobile Apps: Get white-label apps for your courses that your students can download from the App Store and Google Play.

Now, let’s look at the top seven online course platforms and compare their white-labeling capabilities.

White Label Online Course Platforms Compared
White label course platforms comparison


Pros of Thinkific

  • Easy to use and set up
  • Powerful learning tools
  • Free and branded mobile apps
  • Comprehensive white-labeling
  • Thinkific app store with 90+ apps
  • Flexible and affordable pricing

Cons of Thinkific

  • Page builder isn’t very flexible
  • Basic community builder

Pricing: Free – $499/month

Thinkific is the highest-rated online course platform in our evaluation. The platform comes with a robust set of course creation tools, including a flexible course builder, a well-designed course player, powerful learning tools, and mobile apps.

It also includes a website builder and essential selling tools, all while being easy to use. Thinkific also has an app store with over 80 apps, making it fully extendable.

Thinkific’s pricing is also reasonable, making it an attractive option for businesses of all sizes. It has a free plan where you can create one course, while the paid plans, starting at $49 per month, support unlimited courses and students. There’s no transaction fee on any of the plans.

White-Labeling Options

  • Thinkific lets you use your custom domain on the entire website, including the members’ area. ($49/month)
  • You can completely customize the look and feel of your course site with Thinkific’s themes and page builder. (Free plan)
  • You can remove Thinkific’s branding from all visible areas of your website. ($199/month)
  • You can send all email messages, including transactional and marketing emails, from your own domain. ($499/month)
  • Thinkific provides the ability to get branded apps for your community, and it’s a done-for-you service where they build and maintain your apps. (Additional $199/month)

So, Thinkific ticks all the boxes when it comes to white-labeling options, making it a top choice for course creators seeking a professional and customizable online course platform.

Additional Info


Pros of Kajabi

  • All-in-one platform
  • Powerful engagement tools
  • Flexible product types
  • Free and branded mobile apps
  • Powerful website builder
  • Email marketing and funnels

Cons of Kajabi

  • Partial email white-labeling
  • Pricing is on the higher side
  • Limit on number of products

Pricing: $69 – $399/month

Kajabi is the best all-in-one online course platform. It lets you build your website, start a blog, sell your products, build marketing funnels, and do email marketing.

Regarding course creation, it offers a drag-and-drop course builder, multiple course player themes, assessments, and live classes. It also includes a powerful community builder.

Kajabi’s pricing is on the higher side, with the Kickstarter plan ($69/month) allowing only one product. The Basic plan ($149/month) allows three products, and the Growth plan ($199/month) lets you have 15 products. However, it doesn’t charge a transaction fee on any plan.

White-Labeling Options

  • You can use your own domain on all pages of your website, including the course player and checkout pages. ($69/month)
  • You can customize the look and feel of your website with their themes and page builder. ($69/month)
  • It lets you remove Kajabi’s branding from your website footer and course player. ($199/month)
  • You can get white-label mobile apps for your courses and community. Kajabi builds and maintains the app for you at an additional cost starting at $89/month.
  • While you can send marketing emails from your domain, the transactional emails are still sent from Kajabi’s domain. ($69/month)
Default system emails are sent from a Kajabi subdomain
Default system emails are sent from a Kajabi subdomain

Kajabi’s comprehensive white-labeling features make it a top choice for those who seek an all-in-one course platform that aligns seamlessly with their brand identity.

Additional Info

Compare Course Platforms Side-By-Side

Use our interactive comparison tool to compare various course platforms based on the key features that matter and find the best solution for you.