Kajabi Pricing Plans 2024: Are They Worth the Money?

We earn a commission from partner links on this site. This doesn't affect our opinions or evaluations.

When choosing an all-in-one platform for running a knowledge business, Kajabi is undoubtedly the best option.

However, the platform comes with a higher price point than its competitors, which is a common objection among creators.

But why is Kajabi expensive? Will the pricing work for you? And what’s the best pricing plan?

We’ll answer these questions by shedding light on the different pricing plans, what they offer, and how they compare to the competition.

After reading this Kajabi pricing guide, you’ll know whether it works for you and which plan is best for your needs.

Kajabi Pricing Overview

Kajabi offers three pricing tiers, and the actual cost will depend on your plan and whether you pay monthly or annually. The table below shows the costs of each of them:

Basic Plan$149/month$119/month
Growth Plan$199/month$159/month
Pro Plan$399/month$319/month

As you can see, you can save 20% by choosing an annual plan instead of a monthly one. However, we suggest you start with a monthly plan and switch to the annual billing once your business gets going.

Additionally, Kajabi works purely on a subscription basis, so no transaction fees are associated with any plan.

With this in mind, let’s get into each plan’s details.

How Do Kajabi Pricing Plans Compare?

Unlike some top online course platforms, Kajabi plans have only minor differences in terms of features. The main one lies in the number of products, funnels, contacts, active members, and websites you can have.

In this section, we’ll break down each plan so you can choose the right one for your business.

Basic Plan: $149/month

The Kajabi Basic plan costs $149/month and includes almost every feature offered by Kajabi, including:

  • Course builder with content hosting
  • Quizzes and assessments
  • Content dripping and locking
  • Mobile apps
  • Community, Coaching, and Podcasts
  • Livestreaming inside courses, coaching, and community
  • Blogging tools
  • Website builder
  • Sales funnels
  • Email Marketing and Automations
  • Chat support during US work hours

However, there are some limitations, such as how many products you can offer and the number of students you can enroll in your courses. Look at the table for the specifics:

FeatureBasic Plan
Active Members1,000
Admin Users1

Generally speaking, the limits on everything except the number of products are acceptable. 

For example, Kajabi defines “active members” as those who were active in the past 30 days, so the actual number of members you can have is much higher.

So, the Basic plan is best for getting started with the Kajabi platform and will work well if you don’t plan to create more than three products.

Growth Plan: $199/month

The next pricing plan in Kajabi is called Growth, which costs $199/month.

Apart from everything offered in the Basic plan, it includes:

  • Advanced Automations: You get the full Automations feature, including the ability to create conditional automation rules.
  • Affiliate marketing: You can add affiliates, create unique share links, track sales, etc.
  • White-labeling: You can remove Kajabi branding from your front-end website and members area.
  • 24×7 live chat support: The Growth plan offers 24/7 live chat support versus the 9 to 7 Monday to Friday support of the Basic plan.

On top of these features, you also get increased limits on everything. For example, you can create 15 products and have around 10,000 active members.

FeatureGrowth PlanBasic Plan
Active Members10,0001,000
Admin Users101

In our opinion, the Growth plan offers the best value for money and is the most popular Kajabi plan among creators. It includes all of Kajabi’s features, supports white labeling, and has generous limits on everything.

Pro Plan: $399/month

The Pro plan is very similar to the Growth plan in terms of the available features. However, it also allows you to edit your theme code, which isn’t possible on the lower tiers.

Kajabi’s Pro Plan allows you to have up to 100,000 contacts, 20,000 active members, 100 digital products, and 100 sales pipelines.

Moreover, you can have up to three different websites compared to the single one on the Basic and Growth Plans.

FeaturePro PlanGrowth PlanBasic Plan
Active Members20,00010,0001,000
Admin Users25101

So, if you’re running multiple businesses, are going to offer a large number of products, or have an extensive database of subscribers and members, the Pro plan will be perfect for you.

Kajabi Access

Apart from these three main pricing tiers, Kajabi has recently introduced a new offering called “Access.”

By paying an additional $99/month, you’ll get one-on-one sessions with a customer success manager and weekly office hours with the team.

Moreover, you’ll be able to double the limits for the number of products, members, sites, and other features on your current plan. For example, if your plan supports three products and three funnels, adding Access will increase the limits to six products and six funnels.

Kajabi Access plans
Kajabi Access plans

Access adds more flexibility to Kajabi’s pricing. You can find more information here.

Is Kajabi Expensive?

If you’re wondering if Kajabi costs more than the competition, the answer is yes.

However, a more important question is whether it offers more value for its pricing, which we’ll explore in this section.

Two of Kajabi’s main competitors in the online course platform niche are Teachable and Thinkific. Both platforms have a free plan and are less expensive than Kajabi, but you’d need to be on their $119/month and $99/month plans to get all the features.

However, comparing Kajabi and Teachable or Thinkific’s pricing isn’t straightforward, as the platforms differ significantly in terms of the offered features.

As an all-in-one solution, Kajabi is unique. Along with course creation and delivery features, it provides many marketing tools, including a blog builder, podcasts, a sales funnel builder, email marketing software, and more.

Kajabi all-in-one features
Kajabi’s all-in-one features

If you were to use Teachable or Thinkific, you’d need several third-party tools to get the same capabilities, and obviously, you’d pay separately for all of them.

Here’s a conservative estimate of what you’d be paying in this case:

  • Theme, plugins, and blog hosting: $25-$50/month
  • Leadpages for landing pages: $49/month
  • ConvertKit for email marketing: $49/month (3,000 subscribers)
  • Zoom for live sessions: $15/month

As you can see, you’ll easily end up paying more than a hundred dollars a month for these additional tools. If you add that to Teachable or Thinkific’s cost, you’ll spend more than what you’d pay with Kajabi.

Add to this the time and effort you’ll save by using a single platform instead of patching together several tools, and you’ll find Kajabi to be a good investment.

Kajabi is also compared to New Zenler, which also markets itself as an all-in-one course platform.

While it has excellent course creation and engagement features, its marketing tools are still basic, and they can’t replace a specialized funnel builder or an email marketing tool yet.

While New Zenler pricing starts from $67/month, it doesn’t have the same firepower as Kajabi. Read Kajabi vs New Zenler guide for more information.

In a nutshell, whether Kajabi’s pricing works better for you than its competitors depends mainly on what features you need.

If you’re only looking for a platform to host courses and accept payments, Thinkific and Teachable will be more reasonably priced than Kajabi.

But if you need a platform on which you can run your entire online course business—or most of it—Kajabi will be the right choice. In this case, the pricing should work well for you.

Kajabi Pricing – Final Thoughts

Now that you know how Kajabi is priced and how it compares to the competition, it’s time to help you figure out the best pricing plan for you.

Kajabi’s Basic plan is the best place to start, as it offers all the features you need to kickstart your online business. Normally, Kajabi offers a 14-day free trial, but you can get a 30-day free trial through our partner link.

As you start scaling your business, you can upgrade to the Growth plan and stay on it for a long time. In fact, the plan offers all of Kajabi’s features and has sufficiently high limits for products, funnels, members, and more.

If you have multiple brands and want separate websites and membership areas for each of them, you should go with the Pro plan.

We hope this guide helped you decide on the right Kajabi plan. If you have any questions or feedback, please let us know in the comments below.

Frequently Asked Questions

Share to...