When choosing an all-in-one platform for running a knowledge business, Kajabi is undoubtedly the best option.
However, the platform comes with a higher price point than its competitors, which is a common objection among creators.
But why is Kajabi expensive? Will the pricing work for you? And what’s the best pricing plan?
We’ll answer these questions by shedding light on the different pricing plans, what they offer, and how they compare to the competition.
After reading this Kajabi pricing guide, you’ll know whether it works for you and which plan is best for your needs.
Kajabi Pricing Overview
| KAJABI PLAN | MONTHLY | YEARLY |
|---|---|---|
| Kickstarter Plan | $69/month | $55/month |
| Basic Plan | $149/month | $119/month |
| Growth Plan | $199/month | $159/month |
| Pro Plan | $399/month | $319/month |
Kajabi offers four pricing tiers, and the actual cost will depend on your plan and whether you pay monthly or annually.
You can save 20% by choosing an annual plan instead of a monthly one. However, we suggest you start with a monthly plan and switch to the annual billing once your business gets going.
Additionally, Kajabi works purely on a subscription basis, so no transaction fees are associated with any plan.
With this in mind, let’s get into each plan’s details.
Kajabi Pricing Plan Selector
Answer these simple questions and immediately find the right Kajabi pricing plan for your business!
How Do Kajabi Pricing Plans Compare?
Unlike some top online course platforms, Kajabi plans have only minor differences in terms of features. The main one lies in the number of products, funnels, contacts, active members, and websites you can have.
In this section, we’ll break down each plan so you can choose the right one for your business.
Kickstarter Plan: $69/month
Kajabi’s Kickstarter Plan is the most basic and affordable option, designed for those new to the online business world.
The plan costs $69/month and includes almost every feature offered by Kajabi, including:
- Course builder with content hosting
- Quizzes and assessments
- Mobile apps
- Community, Coaching, and Podcasts
- Livestreaming inside courses, coaching, and community
- Website builder and blogging tools
- Sales funnels
- Email Marketing and Automations
- Chat support during US work hours
However, the Kickstarter plan puts severe limitations on the number of products and contacts you can have. For example, you can create only one product and have up to 50 active customers.
As a result, this plan is best suited for those looking to test the waters with Kajabi before fully committing to the platform.
Basic Plan: $149/month
The Basic Plan is the same as the Kickstarter Plan in terms of features offered. The difference is the increased limits on everything.
| Feature | Kickstarter Plan | Basic Plan |
|---|---|---|
| Products | 1 | 3 |
| Funnels | 1 | 3 |
| Contacts | 250 | 10,000 |
| Active Members | 50 | 1,000 |
| Admin Users | 1 | 1 |
| Websites | 1 | 1 |
Generally speaking, the limits on everything except the number of products are acceptable.
For example, Kajabi defines “active members” as those who were active in the past 30 days, so the actual number of members you can have is much higher.
So, the Basic plan is best for those who are serious about growing their online business and don’t plan to create more than three products.
Growth Plan: $199/month
The next pricing plan in Kajabi is called Growth, which costs $199/month.
Apart from everything offered in the Basic plan, it includes:
- Advanced Automations: You get the full Automations feature, including the ability to create conditional automation rules.
- Affiliate marketing: You can add affiliates, create unique share links, and track sales.
- White-labeling: You can remove Kajabi branding from your front-end website and members area.
- 24×7 live chat support: The Growth plan offers 24/7 live chat support versus the 9 to 7 Monday to Friday support on the lower tiers.
On top of these features, you also get increased limits on everything. For example, you can create 15 products and have around 10,000 active members.
| Feature | Growth Plan | Basic Plan |
|---|---|---|
| Products | 15 | 3 |
| Funnels | 15 | 3 |
| Contacts | 25,000 | 10,000 |
| Active Members | 10,000 | 1,000 |
| Admin Users | 10 | 1 |
| Websites | 1 | 1 |
In our opinion, the Growth plan offers the best value for money and is the most popular Kajabi plan among creators. It includes all of Kajabi’s features, supports white labeling, and has generous limits on everything.
Kajabi also offers a branded mobile app add-on on all its plans. It costs an extra $89/month for course-only sites and $199/month for sites with courses + community. This is among the most affordable branded app options in the industry.
Pro Plan: $399/month
The Pro plan is very similar to the Growth plan in terms of the available features. However, it also allows you to edit your theme code, which isn’t possible on the lower tiers.
Kajabi’s Pro Plan allows you to have up to 100,000 contacts, 20,000 active members, 100 digital products, and 100 sales pipelines.
Moreover, you can have up to three different websites compared to the single one on the Basic and Growth Plans.
| Feature | Pro Plan | Growth Plan |
|---|---|---|
| Products | 100 | 15 |
| Funnels | 100 | 15 |
| Contacts | 100,000 | 25,000 |
| Active Members | 20,000 | 10,000 |
| Admin Users | 25 | 10 |
| Websites | 3 | 1 |
So, if you’re running multiple businesses, are going to offer a large number of products, or have an extensive database of subscribers and members, the Pro plan will be perfect for you.
Other Add-Ons
Kajabi has introduced a couple of new features to the platform which can be bought as add-ons for an additional cost.
- Creator Studio lets you repurpose your videos into short clips, blog posts, transcripts, quizzes, and much more. It has two plans – Basic ($9/month) and Premium ($29/month).
- Custom Widgets are no-code widgets by Common Ninja that can be added directly inside Kajabi pages. There are a variety of widgets to choose from, and the pricing starts from $55/year.
Is Kajabi Expensive?
Two of Kajabi’s top competitors in the online course platform niche are Teachable and Thinkific. Both platforms have a free plan and are less expensive than Kajabi, but you’d need to be on their $159/month and $99/month plans to get all the features.
However, comparing Kajabi and Teachable or Thinkific’s pricing isn’t straightforward, as the platforms differ significantly in terms of the offered features.
As an all-in-one solution, Kajabi is unique. Along with course creation and delivery features, it provides many marketing tools, including a blog builder, podcasts, a sales funnel builder, email marketing software, and more.
If you were to use Teachable or Thinkific, you’d need several third-party tools to get the same capabilities, and obviously, you’d pay separately for all of them.
For example, if you use ConvertKit for email marketing, it costs $49/month for up to 3,000 subscribers. Similarly, you need to pay $15/month for Zoom to host live sessions. In contrast, all these features are available in Kajabi natively.
So, if you need a platform to run your entire online course business—or most of it—Kajabi will be the right choice. In this case, the pricing should work well for you.
Read our Kajabi vs Thinkific and Kajabi vs Teachable comparison to see how these platforms differ in features.
Kajabi is also compared to New Zenler, which also markets itself as an all-in-one course platform.
While it has excellent course creation and engagement features, its marketing tools are still basic, and they can’t replace a specialized funnel builder or an email marketing tool yet.
New Zenler’s pricing starts from $67/month and offers better value for money. However, since the platform doesn’t have the same firepower as Kajabi, again the decision depends on your business needs. Read our Kajabi vs New Zenler guide for more information.
Final Thoughts on Kajabi Pricing
Now that you know how Kajabi is priced and how it compares to the competition, it’s time to help you figure out the best pricing plan for you.
Kajabi’s Kickstarter plan is good for those who are just starting to build their online presence, while the Basic plan is more suitable for more serious creators with a growing audience.
As you start scaling your business, you can upgrade to the Growth plan and stay on it for a long time. In fact, the plan offers all of Kajabi’s features and has sufficiently high limits for products, funnels, members, and more.
If you have multiple brands and want separate websites and membership areas for each of them, you should go with the Pro plan.
We hope this guide helped you decide on the right Kajabi plan. If you have any questions or feedback, please let us know in the comments below.
