Kajabi is one of the most popular online course platforms in the market today and you probably would have heard of it. It is pretty different from a typical online course platform in terms of what it has to offer and how it is priced.
So, a lot of people find it really difficult to decide whether Kajabi is the right platform for building their online courses/membership site or not.
There are a ton of Kajabi reviews on the internet but most of them are quite superficial and don’t provide you the level of details that you need in order to make a decision.
I have helped dozens of clients launch their online courses and memberships on Kajabi — so I know the platform pretty well and decided to create a comprehensive Kajabi review.
In this guide, I will do an in-depth evaluation of the platform based on every aspect of creating and selling online courses. I will also share my experience of using the software along with what I like and what I don’t like about it.
Kajabi Review Summary
Kajabi is the most feature-rich online course platform out there that offers you everything you need in order to create, market and sell an online course or a membership site. It is the closest you can get to finding an all-in-one platform to build and run your entire digital products business.
Pros of Kajabi
- All-in-one, so you won’t have to patch together or learn multiple tools.
- Offers 10+ well-designed themes and a lot of customization options for the course player.
- Has an iOS/Android mobile app.
- Offers powerful engagement tools like Community, Assessments, etc.
- Allows you to create an entire website as well as run a blog.
- Has inbuilt sales pipeline builder and marketing automation tools.
- Excellent (24X7) customer support.
Cons of Kajabi
- Doesn’t allow you to create certificates natively.
- Doesn’t support advanced quiz elements like questions banks, randomization etc.
- Blogging functionality lacks flexibility.
- Doesn’t handle sales taxes.
- The starting price is steep.
Now, let’s look deeper to find what Kajabi has to offer and whether it is the right solution for you or not.
(This is a super in-depth review and you can use this table of contents to navigate to different sections in the guide.)
What is Kajabi?
Kajabi is one of the best platforms for building and running your online course or membership site business, and it is used by thousands of creators including some big names like Amy Porterfield and Brendan Burchard.
It allows you to host your online programs and deliver them to your students in a professional manner. Moreover, you can build a fully-fledged website, run a blog, create marketing funnels, and even automate your email marketing.
On the other hand, if you were to use a “typical” online course platform, you’ll need tools like WordPress to run your blog, ClickFunnels to create funnels and landing pages, ConvertKit to manage your email marketing etc.
So, the idea behind Kajabi is to let you build and run your entire online course business from a single platform, so that you don’t need to hack together or learn to use several different plugins or services.
Here’s a highlight of the features that Kajabi has to offer a creator like you:
- Create an engaging online course with videos, pdfs, quizzes etc.
- Deliver you course content professionally through the native course player.
- Create a community forum for your students/members.
- Build a beautiful website including a blog for your brand.
- Charge a one-time fee, a recurring subscription or even a payment plan.
- Build checkout pages and add upsells and order bumps.
- Create and manage your affiliate program.
- Build all types of sales funnels including lead magnet funnels, webinar funnels, product launch funnels, etc.
- Email marketing automation and CRM tools.
Finally, it’s their team that takes care of all the techy stuff including security, maintenance and updates on the platform which allows you to focus on your core job of creating and selling online courses.
Another important thing you should know about Kajabi is that it’s not a marketplace like Udemy and so, you’ll have complete control over course pricing, your policies as well as student data.
We’ll take a closer look at all the features and evaluate them in the subsequent chapters in this Kajabi review guide.
But if you would like to get a quick overview of the platform, you should watch this demo video put together by the Kajabi team.
1. Course Creation and Engagement
Creating a great learning experience is the primary job of an online course platform and in this section, we’ll see how Kajabi performs when it comes to content delivery and member engagement.
Let’s first start with the process of creating a course in Kajabi.
Content Uploading and Structuring
Kajabi makes it really easy to upload your content and structure them. It has something called Product Blueprints which are nothing but pre-made structure for various kinds of digital products.
The blueprints make it really easy to structure your online course and allows you to get started quickly.
Once you select a Product Blueprint, Kajabi will create a sample structure for your course with Categories and Posts added to it by default.
Basically, modules and lessons in Kajabi are called Categories and Posts respectively. While Categories are just for organization purpose, Posts is where the actual content reside.
If you want to reorder your Categories or Posts, you can do that simply by dragging and dropping at your preferred location. You can also add another level (Subcategories) which makes the course structure in Kajabi pretty flexible.
In order to add content to a lesson, you need to click on the lesson title and it will open the lesson editor. Here you can add different content types including videos, assessments, text, pdf downloads, etc.
Kajabi offers unlimited Wistia hosting for videos as part of all their plans and you can use them anywhere you want including on your blog and on the landing pages.
One thing that I don’t like about Kajabi’s course builder is that it’s not very flexible with adding multiple content types to the same lesson. For example, you can’t add two videos or a video and an Assesment to the same lesson.
Finally, the process of uploading content is really straightforward. You can upload content either from your system or from Dropbox/Google Drive.
If you have a lot of videos, you can also bulk upload them into your course and Kajabi will automatically turn them into Posts.
Overall, the process of course creation and uploading content in Kajabi is easy and intuitive and you won’t require any technical skills or need any third party solutions for video hosting etc.
Course Player and Content delivery
While most online course platforms offer you a singular theme for the course area, Kajabi allows you to choose from a set of 10+ Product themes.
The best part is that you can choose different themes for different products. So, whether you teach an evergreen course, run a membership site, or do online coaching, you can find and select a theme that meets your requirements.
The themes allow you to get started quickly and you can further customize them as you want, which allow your online program to have a unique touch and stand out from the crowd.
My personal favorite is the Premier theme which for me is the best designed course area theme of all the online course platforms that I have used.
It is clean and elegant, it lets you add and display thumbnails for individual lessons and you can also add your branding to the course player which gives a premium touch to the look and feel of your online courses.
The individual lesson pages for the Premier Theme is also well designed. Your video will show at the top and next to it on the right is the course navigation area.
You can add additional content like text and images in the content area below the video. You can also add PDF downloads to your lesson and show it either in the main content area or in the sidebar.
Finally, you can display a comment area at the bottom where your users can discuss the lesson with other students and the instructor.
Another course player theme that I like a lot is the Momentum theme. The Momentum theme has a more traditional design where the navigation is on the left and the content is on the right.
All the course player themes are mobile responsive by default and so your students won’t have any issues in watching your content on mobile.
In addition, Kajabi offers a mobile app for iOS and Android devices which allows your students to consume your content on the go.
You can also send push notifications to you users when new content is available in your course or when a new discussion happens in the community area which in turn leads to higher student engagement.
Overall, Kajabi’s course delivery experience is very well optimized from a learner’s perspective and no other course platform gives you as much flexibility as Kajabi and this is one of the things that I like the most about the platform.
Quizzes and Certificates
Kajabi has this tool called Assessments that can be handy to improve your member engagement and add even more value to your course.
With Assessments, you can create and add quizzes to your online course. The quizzes can include multiple choice questions, multiple-option questions as well as paragraph style questions etc. and the students can be graded automatically based on their answers.
You even have the ability to include a File Upload option which is really handy if you want your students to submit an assignment.
Kajabi Assessments is pretty flexible and can also be used to survey your students and gather their feedback during the course.
The best part about it though is that you can add quizzes even to your landing pages and use them for lead generation and segmentation purposes.
However, not everything is great about Kajabi Assessments and there are a few things that it needs to improve. Firstly, you can’t import questions directly from an external file.
Secondly, it doesn’t allow you to include advanced quiz elements like question banks, timed quizzes etc. which makes Kajabi not good for creating full-blown exams.
As far as certificates are concerned, Kajabi currently doesn’t have inbuilt support for creating and issuing one. So, you’ll have to rely on an external solution like Accredible or Google Slides to send your students completion certificates.
Apart from allowing you to add a comments area to your lessons, Kajabi also lets you create a community forum on the platform.
Kajabi calls this particular feature ‘Community’ and it allows you to offer it as a standalone product as well as part of your membership site.
Your members can access a community from their dashboard and they can start a new discussion or participate in an existing one from the community homepage without ever leaving your website.
Plus, they automatically get notified via email as well as mobile app notifications when you, the instructor or another member participates in a discussion they’re a part of.
Setting up a new community is easy and by default, it has a clean, modern design which looks great.
As an admin, you can create topics to keep discussions in your community organized or you can pin a post to move it to the top of the community feed.
The Community feature is a good alternative to Facebook Groups for running your online course support group or hosting the community for your membership site, and it definitely is a great addition to the Kajabi platform.
Drip/Lock Course Content
Like most course platforms, Kajabi also offers the ability to drip your course content. Drip content allows you to release Categories within a course after a specific number of days after a student enrols in your course.
So, instead of giving your Members an immediate access to all of your content, you can release it according to the schedule.
Another cool feature that Kajabi offers is content locking. With content locking, you can create a linear learning path for your students.
So, you can require the students to complete a particular lesson before they can get access to the next module.
Now, this lesson can also be an Assessment in which case the students will need to pass the quiz successfully before they can access the next modules.
Dripping and locking are two really handy features that Kajabi offers and they can go a long way in ensuring student compliance and boosting engagement.
If there is one feature in Kajabi that gets me really excited, it is Automations. Automations allow you to create When/Then rules which allow you to take different actions based on certain triggers.
For example, if a student has been inactive for several days, you can create an automation to send them a reminder about the course and bring them back to your platform.
Similarly, you can send freebies or offer another course for free to those who have completed a particular lesson in order to reward them and motivate them to take further action.
Another example would be sending additional learning material to those students who couldn’t pass a particular Assessment.
These are just some use cases off the top of my head but you can use Kajabi Automations in many different ways in order to “gamify” your membership site and boost member engagement.
Plus, I am not aware of any other hosted online course platform apart from Kajabi that offers this sort of automation capability.
Course Creation – The Bottom Line
Overall, Kajabi does an excellent job as far as course creation is concerned. It has all the essential features one needs to create and deliver an awesome online course or membership site.
It offers 10+ beautifully designed course player themes plus a mobile app which allows you to deliver a great learning experience to your students.
It also has some advanced features like Automations which can be really effective in boosting your member engagement.
However, there are a few things I don’t like about it:
- Kajabi, at this point doesn’t have native capability to create certificates.
- As discussed previously, Kajabi doesn’t support advanced quizzing capabilities like questions banks, randomization, timed quizzes etc.
That being said, Kajabi has a lot to offer for a hosted platform when it comes to course creation and student engagement and it is certainly a great option for creating and delivering your online courses and memberships.
2. Site Design and Customization
Having a great website is critical for the success of your online course business and with Kajabi, you can build a website for your brand on the platform itself.
So, let’s see how Kajabi performs when it comes to site design and customization and whether you should use it for building the front-end of your website.
Hosting, Security and Updates
Kajabi is a hosted solution which means that they provide you the infrastructure to build your website.
You don’t need to buy a separate hosting package or upgrade your hosting as your site traffic increases. It’s all taken care of by Kajabi in the background.
Your site will by default point to a Kajabi domain (yourdomainname.mykajabi.com) but you can also use your own custom domain (yourdomain.com) if you want.
Kajabi also provides a free SSL certificate for your website which is enabled by default on all your pages and you don’t need to go through a setup process.
As discused previously, their team will also take care of any maintenance or updates on the platform, so you don’t need to worry any of these techy things on an ongoing basis.
Finally, Kajabi lets you remove their branding from all places and thus completely white-label your website.
When it comes to actually building your website, Kajabi has pre-designed themes that you can install with a single click. The themes dictate the overall look and style of your website and help you easily and quickly build a good looking website.
Kajabi is actually taking a different approach with their site themes now. They have archived 10 of the 11 themes and are now focusing just on the Premier Theme.
They have developed the Premier Theme into a super flexible framework and they use it to build all the new site themes.
These themes are now called Layout Presets and currently there are 6 different Presets available in their library, all of which are built on the “Premier Framework”.
All the Layout Presets have a clean and modern design and they do look great.
Once you install a Preset, you can further customize it using the page builder to give your website the look and feel you want.
You can still use any of the 10 themes that have now been moved to the Legacy Themes archive if you want. However, since Kajabi won’t be working to improve them anymore, I will recommend that you use only the Premier Theme for your website.
While you can build all types of websites using the Premier Framework and the existing Presets, I would like to see Kajabi create and add more Presets to its theme library.
The currently available Presets are somewhat similar to each other in terms of design and adding more Presets will help do away with this limitation.
Finally, Kajabi also provides you the option to import and use custom themes. So, if you’re a power user, you can hire a developer to build a completely custom theme for your website.
Kajabi Page Builder
In order to further customize your website and create , you’ll need to use Kajabi’s Page Builder. The page builder is a visual, drag-and-drop editor where you can make changes on the front end of your website.
The page builder interface is clean and it is very well designed from a user experience point of view. All the existing sections on your page are listed on the left and on the right, you’ll see a live preview of your page.
Using the Settings option on the left, you can define the page level settings for colors, fonts, font sizes etc.
You can add new sections to your page by clicking on the ‘Add Section’ link in the left panel where you can select from a list of 40+ pre-built sections available in the page builder.
There are sections for various purposes. For example, you can create a hero section with a background image or a video, a multi-column layout to show features, add pricing tables, list your courses, show your blog posts, add an opt-in form, display a countdown timer etc.
Modifying and updating elements within a section on your page is super easy as well. You can just click on the element in the area on the right and an editing area will open on the left where you can see various options to modify the text, change colors, add animation and do other stuff.
If you want to remove certain sections or elements or change their order, you can do that as well and when you make any of these changes, you will see them in the real time on the right.
Most importantly, Kajabi’s page builder is fully mobile responsive. So, all the pages you create will be mobile responsive by default. Plus you have the ability to show/hide specific page elements on desktop or mobile.
If you wish to preview the mobile version of your page, you can do that by clicking on the desktop icon on the right bottom.
What I like about Kajabi’s page builder is that it is super flexible and provides you a lot of editing options but at the same time, is easy to use.
You can completely customize your existing pages or build new ones from scratch and you can do all this without writing a single line of code.
Finally, Kajabi allows you to add a blog to your website as well. You can easily create new blog posts and add content to them using the text editor.
Apart from adding content to your blog posts, you can define SEO settings for them, group them into different categories, add an opt-in form or you can show different elements in the sidebar.
Kajabi automatically creates a blog index page for your posts which you can further customize using the page builder.
While you can create a fully-functional blog on Kajabi, you should keep in mind that it’s not as powerful as a dedicated blog system like WordPress.
It doesn’t have as much flexibility in terms of design options, SEO settings or even content editing.
But then, most of the course creators don’t need all that functionality and by keeping your blog on Kajabi, you can have everything on one single platform which makes things much easier to manage.
Website Creation – The Bottom Line
Overall, Kajabi has a lot to offer when it comes to website building. What I like the most is that you don’t need to worry about choosing a host or installing different plugins.
Website creation in Kajabi is as simple as selecting a theme from their library and tweaking the look and feel further using the drag-and-drop page builder which is super flexible.
There are a couple of areas where Kajabi doesn’t perform as good a job, like there are a limited number of themes (Layout Presets) available in their library or lack of flexibility in the blogging functionality.
Having said that, Kajabi offers you all the tools you need in order to quickly and easily create a website for your brand and you can do everything yourself even if you’re not a tech-wizard.
3. Sales and Marketing Tools
When it comes to sales and marketing tools, Kajabi takes a very different approach from all its competitors.
While most course platforms would offer just the essential features required to process payments and sell your courses, Kajabi offers an entire suite of tools to handle your market and build your audience on the platform.
So, let’s discuss what Kajabi has to offer and how it performs when it comes to sales and marketing capabilities.
Product Pricing Options (Offers)
Firstly, you can make your course free, a one-time payment, a subscription or a payment plan.
If you want to create a recurring subscription, you can charge your customers weekly, monthly or even yearly. Plus, you can also charge an initial set up fee or create a trial period for your subscription as well.
Secondly, Kajabi gives you the flexibility to price your Offer in any major currency including USD, GBP, CAD, AUD etc.
Thirdly, you can select the Products that you want your customers to have access to when they purchase an Offer.
You can either select a single Product or you can select multiple Products in the same Offer. This feature is quite handy if you want to bundle your courses together or create different access levels for your membership site.
Fourthly, you can set a specific date for students’ access to start which will be useful if you’re pre-selling your course or want all your students to start at the same time.
Finally, you can also restrict a member’s access to your courses to a certain number of days (e.g. 1 year) after which his access will expire.
Another useful feature that Kajabi offers for course pricing is the ability to create coupons. So, you can create either a single coupon code or generate bulk codes as well.
Plus you can choose which offers will this coupon apply to. Overall, the coupon feature in Kajabi is pretty flexible.
I simply love how the Offers and the whole pricing thing works in Kajabi. It comes with a lot of options so that you can price your Products in any way you want.
Checkout Pages and Payment Processing
Another important feature for selling your courses in Kajabi is the ability to create high-converting checkout pages.
When you create an Offer, Kajabi automatically creates a checkout page which is by default very well designed from a conversion point of view.
Most importantly, it’s a 1-step checkout, so your users can complete their purchase without creating an account first.
You can further customize the checkout page using the page builder. So, you can add your logo, an intro video, offer details, testimonials, a money back guarantee badge etc. to your checkout page.
In addition, Kajabi gives you full control over what information to collect from your customers on the checkout page. For example, you can require a customer to submit his/her address which can be handy if you want to sell a physical product.
Kajabi also offers two powerful conversion tools. So, you can add an order bump to your checkout page or, you can offer a 1-click upsell to your users on the thank you page, which will help increase the average value of your customer orders.
Finally, you can track abandoned carts and send a follow up email to those who don’t complete their purchase which will help boost your checkout page conversions.
Like other course platforms, Kajabi offers checkout pages rather than a traditional shopping cart and it makes sense because checkout pages tend to convert better.
The only exception is when you want to build a marketplace and have dozens of courses on the platform. In this case, the traditional shopping cart functionality might work better and you can connect Kajabi to an ecommerce platform like 3dcart.
When it comes to payment processing for your customers, Kajabi allows you to integrate with Stripe and PayPal.
Unlike a lot of other course platforms, PayPal is available as a payment option for subscriptions/payment plans and even for non-USD pricing.
Finally, Kajabi doesn’t charge any transaction fee and all payments are immediately sent to your accounts.
The only area where I think Kajabi currently lacks is the ability to handle EU VAT and other taxes during the checkout process. It doesn’t automatically add EU VAT on top of your course price.
That being said, Kajabi offers all the features one needs to create a high converting checkout page and sell their online courses.
Sales Pipeline Builder
One of the most handy features in Kajabi is the ability to build different types of marketing funnels.
Kajabi has what it calls the Sales Pipeline Builder which is simply a game changer as it’s the easiest and the fastest way of building funnels for those who have little or no marketing knowledge.
Before we get into the details, let me tell you that this is my favorite feature on the platform.
When you create a sales funnel (pipeline), Kajabi first asks you to select from a set of pre-built sales pipeline blueprints.
So, if you want to offer a lead magnet to build your email list, you can select the Freebie blueprint. Similarly, if you want to market your online courses through webinars, you can select the Zoom Webinar OVO.
You can also use the “Blank” blueprint if you want to build a funnel from scratch.
As soon as you select a blueprint, Kajabi will put together all of the pieces you need for that funnel, including landing pages, forms, email campaigns, your offer etc.
For example, if you select the Webinar blueprint, Kajabi will automatically create the registration page, the confirmation page as well as the reminder and follow up emails.
This makes it really easy to build funnels for those who might not have as much time or knowledge to build them from scratch.
So, you just need to go in and edit the placeholder content Kajabi created for your landing pages and emails which is pretty easy to do as well.
Not only you can completely customize all the elements within your pipeline but you can also add new pages and email sequences to your funnel.
What I like the most about the Sales Pipeline Builder though is that you can build your entire funnel without actually leaving the builder.
So, you don’t need to move to different areas within your Kajabi dashboard rather you can build an entire funnel from within the builder itself which is an awesome experience.
Apart from building entire funnels in Kajabi, you can also build standalone landing pages for lead generation, selling your courses etc.
You can select from a library of 20+ landing page templates. The templates are all well designed and you can further cutomize them using the page builder.
Finally, you can also create optin forms that you can either embed in your blog posts or use as popups to collect email addresses.
Overall, Kajabi does an excellent when it comes to building marketing funnels and at this point, no other online course platform offers you this sort of funnel building capability.
Email Marketing Tools
When it comes to email marketing, Kajabi allows you to do much more than just sending broadcast emails to your subscribers and members.
First and foremost, you can create automated email sequences which are sent based on user actions. So, you can send an automated email campaign to nurture your new subscribers or you can create one to launch you course.
You can add as many emails to an email sequence as you want and you can easily set the number of days after which you want the email to be sent.
Secondly, you can tag your users and create segments which don’t just make managing your subscribers easier but also help create more effective email marketing campaigns.
Finally and most importantly, Kajabi Automations make it possible for you to completely automate your email marketing.
We discussed Automations previously in the context of engaging your members but it can be even more effective for your marketing.
With Automations, you can add/remove tags, move users between different email sequences, send targeted campaigns based on their actions and do much more.
For example, you can remove your subscribers from a sales sequence as soon as they purchase your offer. Or, you can add them to another email sequence if they don’t purchase your offer.
Similarly, you can send a single use discount coupon to your new subscribers in order to encourage them to sign up for your offer. This can also be used to offer a “Gift this Course” option.
Now Kajabi does lack a couple of essential email marketing features. For example, it doesn’t allow you to send an email a certain number of hours after the previous email or specify the days on which you want your email campaign to go out.
However, despite its limitations, doing email automation within Kajabi opens endless possibilities for your marketing.
There are a lot of things (e.g. sending a one-off coupon automatically) that won’t be possible or easy to do if you were to use an external email automation tool with your course platform.
If you want to let affiliates promote your online courses in exchange for a commission, you can do that with Kajabi. It has all the essential features you need in order to create and manage an affiliate program.
So, you can add affiliates, select which courses you want them to promote, create affiliate share links, set a custom commission % for your courses, send announcements to affiliates etc.
Plus you can track the performance of your affiliates in the admin dashboard and export their payout reports in order to send them payments.
Kajabi by default creates a registration and a login page for your affiliates. They also get access to a private affiliate dashboard where they can find their affiliates links and track statistics for their promotions.
While Kajabi allows you to create a fully-functional affiliate program, there are a couple of things that it can improve.
For example, there is no way to set a custom cookie tracking period for your affiliate links. The default is 30 days and you can’t change it.
Also, you can’t upload assets/swipe files for your affiliates to use in their promotions.
While Kajabi offers powerful email marketing tools on the platform itself, you can also integrate it with other popular email marketing solutions.
Currently, it has a direct integration with five email marketing tools – Aweber, MailChimp, Drip, ConvertKit and Active Campaign.
In addition, Kajabi integrates with Zapier which allows you to create an indirect integration with literally any popular marketing tool.
For example, you can integrate via Zapier with an email automation platform like Infusionsoft with which Kajabi doesn’t have a direct integration.
Similarly, you can integrate via Zapier with a tool like Google Slides and issue certificates to your students.
Finally, Kajabi integrates with popular analytics tools like Google Analytics and Segment so that you can track site visits and other user actions.
Sales and Marketing – The Bottom Line
Kajabi really shines as an all-in-one platform when it comes to sales and marketing. It offers you to everything you need in order to market and sell your online courses.
However, the feature which really takes Kajabi’s sales and marketing capabilities to the next level is the Sales Pipeline Builder.
The Pipeline Builder allows you to easily create different types of marketing funnels without requiring to use marketing tools like ClickFunnels or Leadpages.
Plus you can manage your email list and automate your email marketing within the platform itself which means you don’t need to use an external email marketing solution as well.
Believe me, there is no online course solution in the market that offers even half as compared to Kajabi as far as sales and marketing is concerned and this is one area where Kajabi has a massive lead over other online course platforms.
4. Reporting and Administration
With Kajabi, you have a lot of options for managing your website, your courses and your learners and this is what we’ll focus on in this section.
Reporting and Analytics Tools
Kajabi offers some really handy reporting tools for your courses and your sales transactions.
It has a separate Analytics section in the admin dashboard where you can find several reports for tracking things like page views, opt-ins, revenue, affiliate sales, etc.
You even have a report for subscriptions where you can track metrics like Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU) and Churn Rate. This is really handy if you plan to create a membership on Kajabi.
Moreover, all the individual reports are very well designed. For example, when you open the Net Revenue report, you’ll see a chart for your overall revenue and a summary of revenue and refunds by offers.
In addition, you can filter the reports by date or by offers and you even have the capability to switch from a daily view to a weekly, monthly or yearly view, which is pretty useful.
When it comes to course reporting tools, Kajabi lets you track your students’ progress, quiz scores and the performance of your videos.
So, you can track course progress either at the lesson (Post) level or at the student level and you can do that inside individual Products.
As far as video analytics is concerned, you can track different metrics like engagement rate, play rate, etc.
You can also analyze how students engage with your videos and where they drop etc. using the Visual Engagement Viewer and Video heatmaps.
While Kajabi has pretty decent course analytics capabilities, there is no single place within the admin dashboard where you can access all the reports.
You need to go to different sections in order to access them, which isn’t a great experience and I hope they’ll improve it.
Kajabi has a dedicated People section in the admin area where you can find and manage your users including your members.
To start with, you can bulk import new users into your Kajabi site and you can grant them access to an Offer or add tags to them.
To manage your existing users, you have a ton of filters available. So, you can filter the users based on what Products they’re enrolled in, whether they have purchased an Offer or not, what coupon(s) they’ve used, etc.
You can further do bulk actions like granting them access to an offer, revoking their access, adding them to an email sequence, registering them to an event or even simply exporting the list.
Finally, you can click on a specific user and track their entire lifecycle. So, you can see what Offers they’ve purchased and when, what Products they’ve access to, their course progress, what emails they’ve received, etc. which is really handy.
User Roles and Privileges
A very handy feature that Kajabi offers for site administration is the ability to add “Admin Users” to your Kajabi site and assign them different access levels.
Basically, there are three types of user roles that you can assign to your team members:
- Administrators have the same privileges as owners, with the exception of handling payment integrations.
- Assistants can delete and modify site content, but they can’t access any financial reports.
- Support Specialists can only moderate comments and manage your students.
So, whether you want to extend your site access to your team members or your virtual assistant, you can do that in Kajabi.
5. Customer Support and Training
Kajabi stands out among all the online course platforms with their excellent support. Their customer support has always been excellent and they are one of the few course platforms to offer 24/7 Live Chat Support.
So, if you’re stuck or if you need any help with your Kajabi site, you can simply reach out to their support via chat and they will help you out.
Nothing is better than having 24×7 customer support. I’ve personally experienced it multiple times during client product launches when I needed help with something and immediate support from Kajabi saved the day for us.
Moreover, Kajabi also has a lot of tutorials which show you how to do different things on the platform. You can simply search what you need help with in the Kajabi Assistant bar at the top and it will show you the relevant tutorials on the topic.
Besides that, you also get access to the Hero University where it provides a lot of free training on various topics like creating your online course, starting with marketing etc.
If you’re just getting started with online courses, they have a 28-day Challenge where they show you how to make your first $1,000 online.
Kajabi also has a rewards program called Kajabi Hero. The Kajabi Hero Program is designed to reward creators who reach certain revenue goals with swag and exclusive perks and it definitely in motivating them along the journey.
Finally, Kajabi also has a really engaged user community on Facebook. Their official FB group has 12k+ members where you can ask questions, get help from fellow course creators and network with them.
6. How Much Does Kajabi Cost?
Before you can make a decision about Kajabi, you would want to know how much does Kajabi cost. So, let’s discuss Kajabi pricing.
Kajabi offers three pricing plans all of which offer you unlimited bandwidth, unlimited video hosting via Wistia and 0% transaction fees.
Kajabi’s pricing starts at $149/month and the lowest tier is called the Basic Plan. The Basic Plan allows you to create up to 3 Products and 3 Sales Pipelines.
The next tier is called the Growth Plan and costs $199/month. The Growth Plan allows you to create more number of products and pipelines as well as have more members on your site.
You also get access to two features which aren’t available on the Basic Plan – Affiliate Marketing and Automations.
If you need to increase your limits even further, you’ll need to upgrade to the Pro Plan that costs $399/month. However, most users will be fine with either with the Basic Plan or the Growth Plan.
If you want to learn further details about Kajabi pricing plans, you can check it here.
Kajabi doesn’t offer a free plan but it does offer a free trial on all plans so that you can try the software. Normally, Kajabi offers a 14-day free trial but you can get a 28-day free trial as part of their Kajabi Hero Challenge.
Kajabi’s starting price is steep and so, it probably won’t work for you if you’re here to just test the waters or if you’re on a tight budget.
That being said, Kajabi is easily the most feature-rich online course platform in the market and if you consider everything that it has to offer, you’ll find it to be reasonably priced.
Take the case of one of my clients, he moved his business to Kajabi in 2018. Before that, he would spend close to $300 per month on various software for his business:
- Teachable for course hosting and delivery – $99/month
- Hosting, theme and plugins for blog – $25/month
- ClickFunnels for building sales funnels – $97/month
- ConvertKit for email marketing (3,200 subscribers) – $79/month
He switched to Kajabi’s Basic Plan and now, he has everything under one roof on Kajabi which makes things much simpler to manage, the student experience has improved significantly and he is actually paying less than before.
So, if you build your entire online course business or a significant part of it on the platform, Kajabi will work great for you and you can easily justify the cost.
That doesn’t mean that you shouldn’t use Kajabi just for hosting and delivering your online courses. It’s the best hosted platform out there in terms of course delivery and student engagement but keep in mind that you’ll be paying a premium price in this case.
Kajabi Competitors and Alternatives
Before we conclude this review, let’s take a look at some of the Kajabi alternatives and how they compare to it.
Kajabi vs Thinkific
Thinkific is one of the market leaders in the online course platform space and it’s a very popular tool in its own right.
The platform allows you to host your content including videos and offers other essential features like content dripping and content locking. It even allows you to create advanced quizzes and issue certificates to your students.
Unlike Kajabi, Thinkific offers you just one course player theme and doesn’t currently have a mobile app. However, you do get the ability to create a community area on the platform.
Thinkific also does a great job at site building. It offers a bunch of themes and a powerful site builder that lets you build a good-looking website and create sales pages easily.
One area where Thinkific really lacks at this point is sales and marketing. Not just that it doesn’t have sales funnel building and email automation capabilities, the checkout process isn’t optimized from a conversion point of view.
So, if you’re looking for a standalone course platform to build a course website and deliver your courses, Thinkific will work well for you.
But if you want to market and sell your courses on the platform as well, Thinkific won’t be a good option in that case.
You should check this comprehensive Kajabi vs Thinkific guide if you want to explore the comparison between the two platforms further.
Kajabi vs Teachable
Teachable is another popular online course platform that allows you to create and sell online courses under your own brand.
It offers you all the features you need to create an engaging online course. So, you can add multiple content types including videos and quizzes to your course, drip your course content, create certificates natively and deliver content through a very well designed course player.
While Teachable has all the essential course creation features, it doesn’t give you as many options as Kajabi for course player design and it also doesn’t have the capability to build a community forum natively.
Teachable’s site building capabilities are pretty limited as well. It doesn’t have any site themes and the page builder offers limited editing options which makes Teachable a not so good platform for building the front-end of your website.
When it comes to sales and marketing, Teachable offers some pretty handy features like coupons, 1-click upsells, EU VAT handling, affiliate marketing etc.
But unlike Kajabi, it doesn’t have ability to build sales funnels and landing pages or automate your email marketing. So, if your main goal is to just create and deliver online courses, you can definitely try out Teachable.
But if you’re looking for a platform that lets you build your entire website as well as marketing funnels, Teachable won’t work for you and in this case, Kajabi is definitely a better option.
You can also read this in-depth Kajabi vs Teachable comparison guide if you want to explore the two platforms further.
Kajabi vs Kartra
Kartra is an all-in-one marketing platform that also includes membership site creation capabilities.
Simply based on sales and marketing features, Kartra does a great job. It offers a ton of templates for landing pages and checkout pages, has a powerful page builder, offers more powerful email automation tools and even has inbuilt video marketing and scheduling tools.
One area where it currently lacks is how difficult it is to create a sales funnel. Unlike Kajabi, Kartra doesn’t have a visual funnel builder which means the funnel creation process can be pretty cumbersome.
Another drawback of the platform is that it doesn’t have any “site themes” or blogging features. So, while you can create all types of pages using Kartra, it’s not very suitable for hosting your main website.
Finally, when it comes to membership creation, Kartra does a pretty average job. The membership builder isn’t easy to use, the built-in video hosting limits are too low, the course player design isn’t very user-friendly and there is no mobile app functionality for your members.
Moreover, Kartra doesn’t support some very important learning and engagement tools like “community”, quizzes, and assignments.
So, Kajabi does a much better job at course creation & engagement than Kartra and will work better for you if your core business is about selling online courses, memberships, online coaching, etc.
On the other hand, if you plan to host your membership somewhere else and you’re primarily looking for a sales and marketing platform, Kartra will be a better option.
If you would like to see the specifics of how the two platforms compare to each other, you should check this in-depth Kajabi vs Kartra guide.
Kajabi vs ClickFunnels
ClickFunnels is the most popular sales funnel builder in the market that also includes membership site creation capabilities.
The sales funnel builder is really powerful with dozens of pre-built blueprints and sales funnel templates. You can also create high converting checkout pages and add upsells and downsells to your funnel.
However, the ClickFunnels membership site builder lacks many essentials features and is really basic.
The course player is poorly designed, the user experience is really bad and it doesn’t allow you to host your video content, create quizzes, track user progress or even facilitate user discussions.
Plus ClickFunnels doesn’t have the ability to build a regular website or create a blog and you’ll need to use a platform like WordPress for that.
So, if your goal is to just market and sell your online courses, you can definitely try out ClickFunnels.
But if you’re looking for a platform that doesn’t just take care of the marketing aspect but allows you to create and deliver engaging online courses as well, Kajabi is a much better option than ClickFunnels.
Kajabi Review – Final Verdict
Kajabi is definitely one of the best options out there for creating online courses and memberships.
It offers unlimited video hosting via Wistia, 10+ well-designed course player themes, iOS/Android mobile app, ability to create a community forum, add quizzes and surveys, drip your content, create a learning path and much more.
But Kajabi is more than just an online course builder. It lets you create a website, run a blog, build marketing funnels as well as automate email marketing which means you can run your entire online course business on the platform itself.
Some of its marketing features like Sales Pipeline Builder and Automations are game changers and no other course platform offers anything similar at this point.
If you’re just getting started with online business, you will find the starting price a little steep and you should consider signing up for their free 28-day Hero Challenge where they teach you how to make your first $1k in the next 28 days.
Otherwise the pricing should work well for you if you build your entire business or a significant portion of it on the platform.
If you want to give Kajabi a try, you can start a free trial of the platform by clicking on the button below.
I hope you found this Kajabi review useful. If you have any questions or feedback, please leave a comment below, so I can get back to it as soon as possible!
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