Kajabi Review 2024: Is It the Best All-In-One Course Platform?

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Kajabi is the most popular all-in-one online course platform in the market today. It offers a wide range of features to help you launch and grow your knowledge business.

But is it the best option for you? What features does it offer, and how do they compare to other course builders? Do you even need an all-in-one platform?

To answer these questions and make a sound decision, we’ve created this in-depth Kajabi review. Here we’ll cover all the platform features and discuss the pros and cons of using the platform.

We’ll also share the insights we’ve gained from helping hundreds of creators launch their courses and memberships on Kajabi.

Let’s get started.

Kajabi Review Summary

Kajabi is the most feature-rich online platform that offers you everything to create, market, and sell online courses and memberships. It is the best all-in-one platform to build and run your entire knowledge business from a single place.

Overall Rating


Ease of Use

Course Creation

Website Building

Sales & Marketing

Customer Support


Pros of Kajabi

  • All-in-one platform
  • Multiple course player themes
  • Powerful community builder
  • Free and branded mobile apps
  • Website and blog builder
  • Built-in sales funnel builder
  • Email marketing tools
  • Excellent (24×7) customer support

Cons of Kajabi

  • Doesn’t handle sales taxes
  • Starting price is steep
  • Limit on number of products

What Is Kajabi?

Kajabi is the most popular all-in-one platform for building and running your online course or membership site business. And it is used by thousands of creators, including some big names like Amy Porterfield and Brendan Burchard.

It allows you to host your online programs and professionally deliver them to your students. Moreover, you can build a full-fledged website, run a blog, create marketing funnels, and even automate your email marketing.

What is Kajabi?
Kajabi’s homepage

The idea behind Kajabi is to let you build and run your entire online course business from a single platform so that you don’t need to hack together or learn to use several different plugins or services.

If you were to use a “typical” online course software, you’ll need tools like WordPress to run your blog, ClickFunnels to create funnels and landing pages, and ConvertKit to manage your email marketing.

Kajabi All-In-One Online Course Platform
Kajabi’s all-in-one features

Additionally, Kajabi is a hosted platform, so its team takes care of all the techy stuff, including security, maintenance, and updates on the platform.

Another important thing you should know about Kajabi is that it’s not a marketplace like Udemy. Therefore, you’ll have complete control over course pricing, your policies, and student data.

We’ll take a closer look at all the features and evaluate them in the subsequent chapters in this Kajabi review guide.

Ease of Use

When you plan to start using a new platform, the first thing that comes to mind is, “what do I need to know to use the platform?” 

With Kajabi, you don’t need any special skills to use the platform. Instead, you just have to learn what features are there, where they are located, and how they work together.

To start with, the user interface is clean and well-organized. You can access every feature under the menu options on the left navigation panel.

Kajabi has smartly segmented all its features under different buckets. For instance, Design, Pages, Navigation, Blog, etc., are placed under the Website tab.

When you click on a tool in the left panel, the various options and settings appear on the right.

A quick walkthrough of Kajabi’s user interface

The good thing is that the UI remains consistent throughout the app. 

Plus, all Kajabi tools (the course builder, the website builder, etc.) are drag-and-drop. So you can work with them, even if you have never used such a tool before.

One specific thing we like about the user experience in Kajabi is that all the individual tools are tightly integrated.

Let’s explain with an example. Kajabi has individual tools for landing pages, email marketing, and checkouts. While you can use these tools separately, they’re also available under one interface in the funnel builder.

Overall, Kajabi is easy to learn and use, even though the platform offers many features.

Course Creation and Engagement

In this section, we’ll see how Kajabi performs in structuring courses, content delivery, learning tools, and member engagement.

Let’s first start with the process of creating a course in Kajabi.

Course Builder

Kajabi makes it easy to upload your content and structure it. In addition, the course builder has templates for different types of online courses.

These templates are nothing but pre-made structures. So, if you choose a template, Kajabi will create a sample structure by automatically adding modules and lessons.

While modules are for organizational purposes, lessons are where the actual content resides. In addition to these two, you can also add another level: submodules, which makes the course structure in Kajabi pretty flexible.

Kajabi course builder
Course structure in Kajabi

Now, you can easily create new modules and lessons in your course. Then, you can easily reorder them by dragging and dropping them at your preferred location.

Regarding content hosting, Kajabi offers unlimited hosting for all your content, including videos. And we like that you can use them anywhere, including blog posts and landing pages.

The process of uploading content is straightforward as well. You can upload content from your system or Dropbox/Google Drive.

Most importantly, Kajabi supports bulk uploading so that you can upload multiple videos together, and Kajabi will automatically turn them into lessons.

Kajabi’s bulk uploading feature

You can further edit these lessons and even add additional content. To do that, you need to click on the lesson title, and the lesson editor will open.

Lessons in Kajabi have a primary content type — video, audio, and assessment. Apart from this, you can add text content, embed external media, or attach PDF downloads.

Adding content to a kajabi lesson
Adding content to a lesson

The only limitation is that it’s not very flexible with adding multiple content types to the same lesson. For example, you can’t add two videos or a video and a quiz to the same lesson.

Otherwise, the process of course creation and uploading content in Kajabi is easy and intuitive, and you’ll be able to work with it even if you have zero tech skills.

Learning and Engagement

When you have the tools to engage and evaluate students, you can get more learners to finish your course and turn them into returning students.

Keeping the importance in mind, let’s check all the engagement tools Kajabi offers.

Quizzes and Certificates

Kajabi has an assessment tool that you can use to create quizzes and assignments for your online course.

To start with, you can set a passing score for your quizzes, and Kajabi can automatically grade your students.

When it comes to questions, there are primary question types that you can add:

  • Multiple choice
  • Checkboxes
  • Short answer
  • File upload

The quiz questions are text-based, and you can add images to your questions and options, which should work for most creators.

Adding a quiz question in Kajabi
Adding a quiz question in Kajabi
Sample kajabi quiz
This is how a quiz looks on the frontend

You can also use this feature to create assignments. Short answer and file upload question types are especially useful for this.

Moreover, Kajabi supports manual grading. So when a user makes a submission, you can manually evaluate their answers and assign a grade, which is pretty handy.

Kajabi Manual Grading Feature
Kajabi’s manual grading feature

While Kajabi has a powerful quizzing feature, there are some limitations we’d like to highlight:

  • You can’t import questions directly from an external file.
  • You can’t limit the number of quiz retakes.
  • You don’t get advanced quiz features like question banks and timed quizzes.

Regarding certificates, Kajabi lets you create and send completion certificates to your students.

You can enable certificates at a course level, and you can customize the certificate title and course name. You can also show the completion date and the certificate serial number.

Kajabi's certificate options
Adding a certificate to your course

However, there’s just one default template, although you can upload a background image to customize the design.

Live Classes

Kajabi’s live video feature allows you to conduct live classes inside your online courses without requiring Zoom. This is great for creating live lessons, group coaching, and Q&A calls.

With Kajabi’s live classes, you can schedule multiple sessions or go live whenever you want. The livestreams can accommodate up to 200 students, which is pretty good.

The feature also allows you to share your screen, create breakout groups, and chat with attendees. Moreover, you can record the sessions and make them available for students to review later.

Kajabi's Course Live Video
Kajabi’s live video interface

Overall, this is a great feature for creating interactive learning experiences and delivering cohort-based courses.

Content Dripping and Locking

Like most course platforms, Kajabi also supports dripping your course content.

The drip feature allows you to release modules within a course after specific days from student enrollment.

Instead of giving your members immediate access to all of your content, you can release it according to a schedule. You can either choose the drip schedule per the student enrollment or a specific date.

Another helpful feature that Kajabi offers is content locking.

With content locking, you can create a linear learning path for your students and compel them to complete a particular lesson before they can access the next module.

Create a Learning Path in Kajabi
Content locking feature in Kajabi

There is a distinct content locking feature for quiz lessons. When enabled, this feature will lock all subsequent lessons and modules until the user successfully passes the quiz.

Dripping and locking are two really handy features that Kajabi offers, and they can go a long way in ensuring student compliance and boosting engagement.


Apart from the ability to add a comment area to your lessons, Kajabi also includes a full-fledged online community builder.

Kajabi Communities is a significant upgrade over the earlier version of the community tool.

It supports all the essential community-building tools, such as rich discussions with videos and images, live events, challenges, group chats, direct messages, and leaderboards.

Your members can start a new discussion or participate in an existing one from the community homepage without leaving your website. Moreover, they automatically get notified via email and push notifications. 

Setting up a new community is easy; plus, it has a clean, modern design that looks great out of the box.

As an admin, you can create circles to keep your community organized. You can even restrict access to the circles based on user purchases.

Kajabi community feature frontend design
A sample community built on Kajabi

Overall, Kajabi Communities is getting close to specialized community builders in terms of features, and you can use it for running your course support group, hosting your membership community, or even building a standalone online community.


Kajabi Coaching allows you to create, sell, and manage one-on-one coaching sessions.

Creating a coaching package is pretty simple. You need to add some basic details, including the number of sessions, in your coaching package.

Next, you need to choose your scheduling preferences. Kajabi has native tools for scheduling and live meetings, and you can also use third-party tools.

Kajabi Coaching scheduling options
Kajabi Coaching scheduling options

Finally, Kajabi allows you to add an agenda and resources for each session. Both you and your clients can also take private and shared notes for each session.

Overall, Kajabi is a good option for your coaching services. You can standalone coaching programs or combine it with your course or membership.

Kajabi Automations

Automations is primarily a marketing feature. However, you can use it to gamify your online program and boost engagement.

Here are a few actions you can take using Automations:

  • Send an automated reminder email to inactive students.
  • Congratulate students when they complete a lesson.
  • Send additional learning material to those who couldn’t pass a quiz.

These are just some use cases, but you can utilize Kajabi Automations in many other ways.

Content Delivery

Course player is where your students are going to spend the maximum time. Therefore, the course player must have everything needed for a good learning experience.

While most online course platforms offer one theme for the course area, Kajabi offers four unique course player themes.

Kajabi Course Player Themes
Course player themes in Kajabi

The best part is that you can choose different themes for different products. So whether you teach a flagship course or run a membership site, you can use a theme accordingly.

Plus, you can further customize them as you want, giving your online program a unique touch and making it stand out from the crowd.

Kajabi’s course player

Our favorite is the Premier theme, which has the best-designed course player of all the online course platforms we have used. 

The clean and elegant theme lets you add and display thumbnails for individual lessons. You can also add your branding to the course player, which gives a premium touch to the look and feel of your online courses.

The individual lesson pages for the Premier theme are also well-designed, with your video positioned at the top and the playlist appearing on the right. The additional content and the comment area appear below the video player.

Kajabi Premier theme course player
Premier theme course player

Another course player theme that we like a lot is the Momentum theme. It has a more traditional design, with the navigation on the left and the content on the right.

Kajabi Momentum Theme
Kajabi Momentum theme

Finally, if an existing theme doesn’t meet your requirements, you can get a custom one designed and upload that into Kajabi.

Regarding the mobile experience, all course player themes are mobile responsive, and your students won’t have any issues while watching content on mobile.

In addition, Kajabi offers iOS and Android mobile apps which allow students to consume your content on the go.

You can also send push notifications to your users when new content is available, or a new discussion happens, leading to higher student engagement.

Kajabi Mobile App
Kajabi mobile app

The only problem is that users cannot access your communities through the main Kajabi app. Instead, they must use the Kajabi Communities app, which isn’t ideal.

Apart from free mobile apps, Kajabi also provides you the option to get branded apps for your courses.

Overall, Kajabi’s course delivery experience is well-optimized from a learner’s perspective. No other course platform gives you as much flexibility, which is one of the things we like the most about the platform.

Course Creation – The Bottom Line

When it comes to course creation and engagement, Kajabi does a great job. It has all the necessary features, including a drag-and-drop course builder, content dripping, quizzes, assignments, and certificates.

Plus, it offers stand-out features like course player themes, a mobile app, a powerful community builder, Coaching, and Automations.

The only thing missing is advanced quizzing tools. Otherwise, Kajabi is an excellent option for creating an awesome online course or membership site.

Site Design and Customization

Having a great website is critical for the success of your online course business, and it’s expected that an online course platform offers intuitive website-building features.

Before we get into the main tools, let’s talk about some essential things that Kajabi offers:

  • Unlimited hosting for your website
  • Free Kajabi subdomain, plus the ability to use a custom domain
  • Free SSL certificate for your website
  • The ability to remove Kajabi branding from your website

Now, let’s talk about how Kajabi performs in website creation.

Website Themes

Kajabi’s website builder has pre-designed themes that you can install with a single click. The website themes allow you to easily and quickly create a good-looking website.

There are 10+ themes available, each with a clean and modern design. Moreover, the themes are unique, and you can build all types of websites using them.

Kajabi website themes
Kajabi website themes

Once you install a theme, you can further customize all your pages using the page builder to give your website the look and feel you want.

Finally, Kajabi also allows you to import and use a custom theme. So if you’re a power user, you can hire a developer to build a custom theme for your website.

Page Builder

You’ll need to use Kajabi’s page builder to customize your website and create pages. The page builder is a visual, drag-and-drop editor where you can make changes on the front end of your website.

The page builder interface is clean and very well designed from a user experience point of view. All the existing sections on your page are listed on the left, and you’ll see a real-time preview on the right.

Kajabi page builder interface
Kajabi page builder interface

Using the Settings option on the left, you can define the page-level settings for colors, fonts, font sizes, etc.

A Kajabi page is made up of Blocks and Sections. Blocks are elements like text, images, video, buttons, etc., while multiple blocks come together to form a section.

While you can create a page section from scratch, Kajabi gives you 40+ preset sections to choose from. There are sections for various purposes. For example, you can add:

  • A hero section with a background image or a video
  • A multi-column layout to show features
  • A Pricing table section
  • A list of your courses
  • A list of your blog posts
  • An opt-in form
  • A countdown timer

Pre-built page sections in Kajabi

Moreover, Kajabi is super flexible in letting you modify section layouts. You can add new blocks, change their position and order, and do additional settings.

For each block as well, you have options for modifying the text, changing colors, adding animation, and more.

Kajabi offers flexibility to customize section layouts

Finally, Kajabi’s page builder ensures that the entire website is mobile-responsive. Plus, you can show/hide specific page elements on desktop or mobile devices.

What we like about Kajabi’s page builder is its flexibility. It provides you with a lot of editing options without compromising ease of use. 

​You can completely customize your existing pages or build new ones from scratch. And you can do all this without writing a single line of code.

Blogging and Podcasts

Kajabi allows you to add a blog to your website. You can easily create new blog posts and add content using the text editor. 

Kajabi blog editor
Kajabi blog editor

Apart from adding content, you get the following capabilities:

  • Search engine optimization (SEO) settings for blogs
  • Group blogs into different categories
  • Add an opt-in form
  • Show various elements in the sidebar
  • Create and customize the blog homepage as well as individual blog posts

While you can create a full-fledged blog on Kajabi, you don’t get the same of flexibility as WordPress in terms of functionality, SEO settings, or even content editing for your blog.

​But then, most of the course creators don’t need all that functionality. By keeping your blog on Kajabi, you can have everything on a single platform, which makes things much easier to manage.

Blog Example
James Wedmore’s blog is built on Kajabi

Besides blogging, Kajabi also supports podcast creation. It has a Podcast feature that allows you to create episodes, host your audio files, and distribute them to significant listening apps like Apple Podcasts, Google Podcasts, and Spotify.

Now, you can create a free Podcast and make it available to everyone. Or, you can create a private Podcast and sell it with your courses and membership sites.

Kajabi Podcasts
Kajabi Podcasts feature

Kajabi Podcasts is a useful addition to the platform, and we aren’t aware of any other course platform that offers this capability.

Website Creation – The Bottom Line

While Kajabi is a favorite website builder among coaches, it also makes it possible for anyone to build a website for their business. It has 10+ beautifully designed themes and a powerful page builder, allowing you to create a completely unique website.

Plus, it allows you to create a blog and podcasts, which makes Kajabi stand out even further.

Sales and Marketing

While most course platforms offer just the essential selling tools, Kajabi provides a suite of tools to handle your marketing efforts and build your audience on the platform as well.

Let’s discuss what Kajabi offers for sales and marketing.

Product Pricing Options

To sell online courses, you need to create what Kajabi calls an Offer. Offers are easy to set up and give you a lot of flexibility in pricing your products. 

Firstly, you can make your course free, charge a one-time payment, use subscription pricing, or have a payment plan.

If you want to create a recurring subscription, you can charge your learners weekly, monthly, or yearly. Plus, you can charge an initial setup fee and create a trial period for your subscription.

Kajabi subscription pricing options
Creating a recurring subscription in Kajabi

Secondly, Kajabi allows you to price your offer in all major currencies, including USD, GBP, CAD, AUD, INR, etc.

Thirdly, you can select the products (courses, coaching, community, podcasts, etc.) you want your customers to access when they purchase an offer. This feature is quite handy if you want to sell a product bundle or build a membership site.

Plus, you can include the same product(s) in multiple offers, making it possible to create multiple tiers for your course/membership.

Moreover, you can set an access start date and an expiration date for your offer.

kajabi product access start and expiration date
Access start and expiry date

Another useful feature that Kajabi provides for course pricing is the ability to create coupons. You can create either a single coupon code or generate bulk codes. You can also select the courses to which the coupon will apply.

Creating a discount coupon
Creating a discount coupon

We simply love how Offers and the whole pricing thing work in Kajabi. It has many options, so you can price your products in any way you want.

Payments and Checkouts

Regarding payment processing for your customers, Kajabi allows you to integrate with Stripe and PayPal. It doesn’t charge any transaction fee, and all payments are immediately sent to your accounts.

Moreover, PayPal is available as a payment option for subscriptions/payment plans and even for non-USD pricing.

Kajabi Payment Gateways
Kajabi payment gateway integrations

Kajabi has also introduced a managed gateway called Kajabi Payments, which supports additional payment options like Apple Pay and Google Pay.

Another important feature for selling your courses is checkout pages.

Kajabi’s checkout page looks elegant and is optimized from a conversion point of view. It’s a single-step checkout, where your users first complete their purchase and then create an account.

You can further customize the checkout page using the page builder. For example, there are options to add a logo, an intro video, offer details, testimonials, a money-back guarantee badge, etc., to your checkout page.

Yogi Flight School sample checkout page
A sample Kajabi checkout page

In addition, you have complete control over what information to collect from your customers on the checkout page. For example, you can request an address and phone number.

Apart from a full-page checkout, Kajabi supports a popup checkout option, enabling users to swiftly purchase products without leaving the page.

Kajabi also offers a few powerful conversion tools:

  • Add an order bump to your checkout page to increase the order value.
  • Create an upsell or downsell on the thank you page to prompt students to purchase other offers.
  • Use abandoned cart tracking to follow up with those who don’t complete the purchase.

The only area Kajabi currently lacks is sales tax handling during the checkout process. Unfortunately, you can’t collect taxes natively on Kajabi, and you’ll need a third-party app.

Having said that, Kajabi offers all the features necessary to create a high-converting checkout page and sell online courses.

Sales Funnel Builder

The most stand-out marketing feature in Kajabi is the ability to build different types of marketing funnels.

Kajabi Funnels is a game-changer as it’s the easiest and fastest way to build funnels for those with little or no marketing knowledge.

When creating a sales funnel (pipeline), Kajabi first asks you to select from a library of pre-built sales funnel templates.

So, if you want to offer a lead magnet to build your email list, you can select the Freebie blueprint. Similarly, you can choose the Zoom Webinar OVO if you want to create a webinar in Kajabi.

You can also use the blank template for building a funnel from scratch.

Kajabi funnel templates
Sales funnel blueprints in Kajabi

As soon as you select a blueprint, Kajabi will put together all the pieces you need for that funnel, including landing pages, forms, email campaigns, your offer, etc. 

For example, if you select the Webinar template, Kajabi will automatically create the registration page, the confirmation page, the event, and reminder and follow-up emails.

Kajabi Webinar funnel

Let’s talk about customizing a sales pipeline now.

You need to go in and edit the placeholder content Kajabi created for your landing pages and emails, which is pretty straightforward.

For example, when you click on a page, Kajabi will open the page builder right inside the pipeline area, where you’ll be able to make changes.

So, you can build your entire funnel without actually leaving the pipeline builder, which is an incredible user experience.

Kajabi Funnels supports inline editing

Apart from building entire funnels in Kajabi, you can also make standalone landing pages for lead generation, selling your courses, etc.

You can select from a library of 40+ landing page templates. The templates are all well-designed and customizable using the page builder.

Landing Page Themes
Landing page templates in Kajabi

In addition, you can create opt-in forms that you can either embed on your blog posts or use as popups to collect email addresses.

Finally, Kajabi lets you build quiz funnels. It has a feature called Assessments, which you can use to create marketing quizzes to collect leads and segment your audience.

Overall, Kajabi does an excellent job at building marketing funnels. And, at this point, no other online course platform offers you this sort of funnel-building capability. 

Email Marketing

Talking about email marketing, Kajabi allows you to do much more than just send broadcast emails to your subscribers and members.

First and foremost, it lets you create automated email sequences that are sent based on user actions.

To create an email in your sequence, you can choose an email template and then edit it to add text and other content.

You can add as many emails to your campaign as you want and create a schedule by specifying the number of days.

Kajabi Automated Email Sequence
Email marketing sequences in Kajabi

Secondly, you can tag your users and create segments. This will help with better user management and in creating more effective email marketing campaigns.

Finally and most importantly, Kajabi Automations lets you completely automate your email marketing.

We discussed Automations previously in the context of engaging your members, but it can be even more effective for your marketing.

With Automations, you can add/remove tags, move users between different email sequences, send targeted campaigns based on their actions, and do much more.

For example, you can remove your subscribers from a sales sequence as soon as they purchase your offer. Or, you can add them to another email sequence if they don’t buy your offer.

Similarly, you can send a single-use discount coupon to your new subscribers in order to encourage them to sign up for your offer. You can also use this to offer a “gift this course” option.

Automating email marketing in Kajabi
Automating email marketing

Now, Kajabi does lack a couple of advanced email marketing features, such as a visual automation builder.

Otherwise, Kajabi’s automation capabilities are pretty good, and it opens endless possibilities for your marketing.

In fact, many things won’t be possible or easy to do if you use a third-party email provider with your course platform.

Affiliate Marketing

Kajabi has all the essential features for creating and managing an affiliate program.

You can start by selecting the offers you want your affiliates to promote and then setting the commission rate for them. You can overwrite the commission rate for individual affiliates if you want.

Plus, you can track their performance (form submissions, conversions, etc.) through the admin dashboard and export the payout reports for sending them payments.

Kajabi Affiliate Dashboard

While the default conversion tracking is through cookies, you can create specific coupon codes for your affiliates and treat them as conversion triggers.

By default, Kajabi creates a registration and a login page for your affiliates. They also get access to a private affiliate dashboard to access their affiliate links and track statistics for their promotions.

Affiliate Dashboard
Affiliates’ private dashboard

The only missing feature is the inability to upload assets/swipe files for your affiliates to use in their promotions. Otherwise, Kajabi gets a thumbs-up for its affiliate tools.

Sales and Marketing – The Bottom Line

Kajabi really shines as an all-in-one solution when it comes to sales and marketing. It offers you everything you need to market and sell your courses.

Apart from the essential features like payment processing and checkouts, it offers next-level features like the funnel builder and email automation tools.

The only thing it doesn’t support is sales tax handling. Otherwise, you can use Kajabi to run your entire marketing.

Reporting and Administration

Reports are essential to know how your business is performing and help creators to make improvements accordingly. Kajabi has numerous reports, which we’ll discuss in this section.

We’ll also discuss all the options Kajabi offers for managing your website, courses, and learners.

Reporting and Analytics

Kajabi offers some convenient reporting tools for your courses and sales transactions.

It has a separate Analytics section in the admin dashboard where you can find several reports for tracking things like page views, opt-ins, revenue, affiliate sales, etc.

Analytics in Kajabi
Kajabi Analytics section

You even have a report for subscriptions where you can learn about metrics like:

  • Monthly Recurring Revenue (MRR)
  • Average Revenue Per User (ARPU)
  • Churn Rate

This is very useful if you plan to build a membership site on Kajabi.

Moreover, all the individual reports are very well structured. For example, when you open the Net Revenue report, you’ll see a chart for your overall revenue, a summary of revenue, and refunds for each offer.

In addition, you can filter the reports by date or by offers. You can even switch from a daily view to a weekly, monthly, or yearly one.

Net Revenue Report
Kajabi Revenue report

When it comes to course reporting tools, Kajabi lets you track student progress, quiz scores, and the performance of your videos.

You can track course progress either at the lesson level or the student level, and you can do that inside individual Products.

Kajabi Course Analytics
Kajabi Course Progress report

For video analytics, there are options for tracking engagement rate, play rate, etc. Using the visual engagement viewer and video heatmaps, you can also analyze how students engage with your videos and where they drop.

Kajabi Video Stats
Video analytics in Kajabi

People Management

Kajabi has a dedicated People section in the admin area where you can find and manage your users.

To start with, you can bulk import new users into your Kajabi site and grant them access to an offer or add tags.

To manage your existing users, you have a ton of filters available. For example, you can filter them based on what products they’re enrolled in, whether they have purchased an offer or not, what coupon(s) they’ve used, etc.

Kajabi people management
People management in Kajabi

You can further perform the following bulk actions:

  • Grant or revoke access to an offer
  • Add or remove from an email sequence
  • Register or deregister from an event
  • Export the user list

Finally, you can click on a specific user and track the entire lifecycle. You can check the purchased offers, product access, course progress, emails received, etc., for the selected user.

Kajabi CRM
Tracking a user’s lifecycle

User Roles

A handy feature that Kajabi offers for site administration is the ability to add admin users to your Kajabi site with different access levels.

There are three types of user roles that you can assign to your team members:

  • Administrators have the same privilege as owners, except for handling payment integrations.
  • Assistants can delete and modify site content but can’t access financial reports.
  • Support Specialists can only moderate comments and manage your students.

So, whether you want to extend your site access to your team members or your virtual assistant, you can do that in Kajabi.

The only thing missing is the ability to add course authors who will have access to certain courses only and share revenue with them.

Third-Party Integrations

While Kajabi offers powerful in-built email marketing tools, you can also integrate with other popular email marketing solutions:

  • Aweber
  • MailChimp
  • Drip
  • ConvertKit
  • Active Campaign
Kajabi Email Marketing Integrations
Kajabi’s email marketing integrations

In addition, Kajabi integrates with Zapier, allowing you to create an integration with literally hundreds of tools related to marketing, user experience, etc.

For example, using Zapier, you can integrate Kajabi with Shopify for selling physical products. Similarly, Zapier can be the medium to integrate with a specialized checkout platform like SamCart.

Kajabi also integrates with popular analytics tools — Google Analytics, Facebook Pixel, and Segment, so that you can track site visits and other user actions. 

Overall, the integrations Kajabi offers will be sufficient for most people. But we must mention that it doesn’t have a public API feature and doesn’t support single sign-on (SSO) as well.

Customer Support

Kajabi stands out among all the online course platforms with its excellent support. It is one of the few course platforms to offer 24/7 Live Chat Support.

So, if you get stuck and need help with your Kajabi account, you can simply reach out to their support via chat.

Kajabi Chat Support
Kajabi offers 24×7 live chat support

Nothing is better than having 24×7 customer support. We’ve personally experienced it multiple times during client product launches when we needed help with something, and immediate support from Kajabi saved the day for us.

Customer Support Testimonial
You can find many Kajabi reviews like this for their customer support

Moreover, Kajabi also has a lot of how-to-do tutorials for learning the platform. You can search for a keyword using the Kajabi Assistant bar at the top of the dashboard. It will show you the relevant tutorials and articles on the topic.

Kajabi Assistant Bar
Kajabi Assistant search bar

Besides that, you also get access to Hero University, which has lots of free training on various topics like creating your online course, starting with marketing, etc. 

Kajabi also has a rewards program called Kajabi Hero. It is designed to reward creators who reach certain revenue goals with exclusive perks.

Finally, Kajabi has a super-engaged user community on Facebook. Their official FB group has 35k+ members, and you can ask questions, get help from fellow course creators, and network with them.

Pricing Plans

Before deciding on Kajabi, you’ll want to know how much Kajabi costs, so let’s discuss Kajabi pricing

It offers three pricing plans, all of which offer you unlimited bandwidth, unlimited video hosting via Wistia, and 0% transaction fees.

Kajabi’s lowest tier is the Basic plan, which costs $149 per month. It allows you to create up to three products and three sales funnels. 

Plus, it offers all the features except affiliate marketing and advanced Automations, which are available on the Growth plan. It costs $199/month and allows you to create more products and pipelines.

If you need to increase your limits even further, you can choose the Pro plan, which costs $399/month. However, most users will be fine with the Basic or the Growth plan.

How much does Kajabi cost?
Kajabi’s pricing plans

Kajabi’s starting price is steep, and it won’t work for you if you’re here just to test the waters or you’re on a tight budget.

That being said, Kajabi is easily the most feature-rich online course platform in the market, and when you consider all the different tools it offers, you’ll find it reasonably priced.

If you want to explore the platform, you can start a 30-day free trial.

Kajabi vs the Competition

Before we conclude this review, let’s look at some Kajabi alternatives and how they compare to the platform.

Kajabi has two sets of competitors. The first set is standalone online course platforms like Thinkific and Teachable. Creators generally choose these over Kajabi when they primarily want course creation and engagement features.

In the case of Thinkific vs Kajabi, the former has more beginner-friendly pricing, offers advanced quizzing tools, and has a dedicated app store. However, Kajabi is more feature-rich overall and lets you run your entire business on a single platform.

The next in line are all-in-one platforms like New Zenler.

Compared with New Zenler, Kajabi does a better job in most aspects, including learner experience and marketing tools. The only significant advantage New Zenler provides over Kajabi is its pricing; it’s less expensive and lets you create unlimited courses and students on all plans.

Some other platforms, such as Kartra, Podia, and ClickFunnels, are also compared to Kajabi often. We won’t discuss these tools here, but you can read our comparison guides.

Kajabi Review: The Final Verdict

Kajabi is a truly all-in-one platform for creating online courses and memberships.

It offers unlimited video hosting, multiple course player themes, iOS/Android mobile app, quizzes and assignments, live classes, Communities, Coaching, and more.

But Kajabi lets you run your entire business on the platform. You can create a website, run a blog, create podcasts, build marketing funnels, and automate email marketing.

Some of its marketing features, like the sales funnel builder and Automations, are game-changers, and no other course platform has anything as powerful.

The pricing is steep, but it should work well if you build your entire business or a significant portion of it on the platform. 

If you want to try Kajabi, you can start a free trial by clicking on the button below.

We hope you found this Kajabi review useful. If you have any questions, please comment below, and we’ll get back to it as soon as possible!

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