Kajabi Review 2023: Is It the Best All-In-One Course Platform?

Kajabi review 2023

Kajabi is the most popular all-in-one online course platform in the market today. It’s completely different from a typical course builder, so many people find it difficult to make a decision.

If you want to know whether Kajabi is the right platform for your knowledge business or not, then you’ll love this in-depth Kajabi review.

We have helped hundreds of creators launch their courses and memberships on Kajabi, and we know the ins and outs of the platform.

In this Kajabi review, we’ll cover everything you need to know to make an informed decision. We’ll also share our experience of using the software and what we like and don’t like about it.

Let’s get started.

Kajabi Review Summary

Kajabi is the most feature-rich online platform that offers you everything to create, market, and sell online courses and memberships. It is the closest you can get to finding an all-in-one platform to build and run your entire knowledge business.

Overall Rating

4.6

Ease of Use

Course Creation

Website Building

Sales & Marketing

Customer Support

Pricing


Pros of Kajabi

  • All-in-one platform
  • Multiple course player themes
  • Has an iOS/Android mobile app
  • Supports coaching & community
  • Website and blog builder
  • Built-in sales funnel builder
  • Email marketing tools
  • Excellent (24×7) customer support

Cons of Kajabi

  • No native support for certificates
  • Doesn’t handle sales taxes
  • Starting price is steep

What Is Kajabi?

Kajabi is one of the most popular platforms for building and running your online course or membership site business. And it is used by thousands of creators, including some big names like Amy Porterfield and Brendan Burchard.

It allows you to host your online programs and professionally deliver them to your students. Moreover, you can build a full-fledged website, run a blog, create marketing funnels, and even automate your email marketing.

What is Kajabi?
Kajabi’s homepage

On the other hand, if you use a “typical” online course software, you’ll need tools like WordPress to run your blog, ClickFunnels to create funnels and landing pages, and ConvertKit to manage your email marketing.

The idea behind Kajabi is to let you build and run your entire online course business from a single platform so that you don’t need to hack together or learn to use several different plugins or services.

Kajabi All-In-One Online Course Platform
Kajabi’s all-in-one features

Here’s a highlight of the features that Kajabi has to offer:

  • Create an engaging online course with videos, pdfs, quizzes, etc.
  • Deliver your content professionally through the course player.
  • Create a community area for your students.
  • Build a beautiful website, including a blog for your brand.
  • Charge a one-time fee, a recurring subscription, or a payment plan.
  • Build checkout pages and add upsells and order bumps.
  • Create and manage your affiliate program.
  • Build all types of sales funnels.
  • Email marketing automation and CRM tools.

Finally, its team takes care of all the techy stuff, including security, maintenance, and updates on the platform, allowing you to focus on your core job of creating and selling online courses.

Another important thing you should know about Kajabi is that it’s not a marketplace like Udemy. Therefore, you’ll have complete control over course pricing, your policies, and student data.

We’ll take a closer look at all the features and evaluate them in the subsequent chapters in this Kajabi review guide.

Ease of Use

When you plan to start using a new platform, the first thing that comes to mind is, “what do I need to know to use the platform?” 

With Kajabi, you don’t need any special skills to use the platform. Instead, you just have to learn what features are there, where they are located, and how they work together.

To start with, the user interface is clean and well-organized. You can access every feature under the menu options on the left navigation panel.

Kajabi has smartly segmented all its features under different buckets. For instance, Design, Pages, Navigation, Blog, etc., are placed under the Website tab.

When you click on a tool in the left panel, the various options and settings appear on the right.

Kajabi has a clean, intuitive user interface

The good thing is that the UI remains consistent throughout the app. 

Plus, all Kajabi tools (the course builder, the website builder, etc.) are drag-and-drop. So you can work with them, even if you have never used such a tool before.

One specific thing we like about the user experience in Kajabi is that all the individual tools are tightly integrated.

Let’s explain with an example. Kajabi has individual tools for landing pages, email marketing, and checkouts. While you can use these tools separately, they’re also available under one interface in the funnel builder.

Overall, Kajabi is easy to learn and use, even though the platform offers many features.

Course Creation and Engagement

In this section, we’ll see how Kajabi performs in structuring courses, content delivery, learning tools, and member engagement.

Let’s first start with the process of creating a course in Kajabi. 

Course Builder

Kajabi makes it easy to upload your content and structure it. In addition, the course builder has templates for different types of online courses.

These templates are nothing but pre-made structures. So, if you choose a template, Kajabi will create a sample structure by automatically adding modules and lessons.

While modules are for organizational purposes, lessons are where the actual content resides. In addition to these two, you can also add another level: submodules, which makes the course structure in Kajabi pretty flexible.

Kajabi course builder
Course structure in Kajabi

Now, you can easily create new modules and lessons in your course. Then, you can easily reorder them by dragging and dropping them at your preferred location.

Regarding content hosting, Kajabi offers unlimited hosting for all your content, including videos. And we like that you can use them anywhere, including blog posts and landing pages.

The process of uploading content is straightforward as well. You can upload content from your system or Dropbox/Google Drive.

Most importantly, Kajabi supports bulk uploading so that you can upload multiple videos together, and Kajabi will automatically turn them into lessons.

Kajabi’s bulk uploading feature

You can further edit these lessons and even add additional content. To do that, you need to click on the lesson title, and the lesson editor will open.

Lessons in Kajabi have a primary content type—video, audio, and assessment. Apart from this, you can add text content, embed external media, or attach PDF downloads.

Adding content to a kajabi lesson
Adding content to a lesson

The only limitation is that it’s not very flexible with adding multiple content types to the same lesson. For example, you can’t add two videos or a video and a quiz to the same lesson.

Otherwise, the process of course creation and uploading content in Kajabi is easy and intuitive, and you’ll be able to work with it even if you have zero tech skills.

Learning and Engagement

When you have the tools to engage and evaluate students, you can get more learners to finish your course and turn them into returning students.

Keeping the importance in mind, let’s check all the engagement tools Kajabi offers.

Quizzes and Certificates

Kajabi has an assessment tool that you can use to create quizzes and assignments for your online course.

To start with, you can set a passing score for your quizzes, and Kajabi can automatically grade your students.

When it comes to questions, there are primary question types that you can add:

  • Multiple choice
  • Checkboxes
  • Short answer
  • File upload

The quiz questions are text-based, and you can add images to your questions and options, which should work for most creators.

Adding a quiz question in Kajabi
Adding a quiz question in Kajabi
Sample kajabi quiz
This is how a quiz looks on the frontend

You can also use this feature to create assignments. Short answer and file upload question types are especially useful for this.

Moreover, Kajabi supports manual grading. So when a user makes a submission, you can manually evaluate their answers and assign a grade, which is pretty handy.

Kajabi Manual Grading Feature
Kajabi’s manual grading feature

While Kajabi has a powerful quizzing feature, there are some limitations we’d like to highlight:

  • You can’t import questions directly from an external file.
  • You can’t limit the number of quiz retakes.
  • You don’t get advanced quiz features like question banks and timed quizzes.

Regarding certificates, Kajabi currently doesn’t have a feature for this, so you’ll have to rely on an external solution like Accredible or Google Docs to send certificates to your students.

Content Dripping and Locking

Like most course platforms, Kajabi also supports dripping your course content.

The drip feature allows you to release modules within a course after specific days from student enrollment.

Instead of giving your members immediate access to all of your content, you can release it according to a schedule. You can either choose the drip schedule per the student enrollment or a specific date.

Another helpful feature that Kajabi offers is content locking.

With content locking, you can create a linear learning path for your students and compel them to complete a particular lesson before they can access the next module.

Now, this lesson can also be a quiz, in which case the students will need to score a passing grade before they can access the next module.

Create a Learning Path in Kajabi
Content locking feature in Kajabi

Dripping and locking are two really handy features that Kajabi offers, and they can go a long way in ensuring student compliance and boosting engagement.

Community

Apart from the ability to add a comments area to your lessons, Kajabi also includes an online community builder.

Kajabi calls this particular feature Community, and you can offer it as a standalone product or as part of your course/membership. 

Your members can access a community from their dashboard. They can start a new discussion or participate in an existing one from the community homepage without leaving your website.

Plus, they automatically get notified via email and push notifications when you, the instructor, or another member participates in a discussion they’re a part of. 

Setting up a new community is easy; it has a clean, modern design that looks great out of the box.

As an admin, you can create topics to organize community discussions and pin a post to move it to the top of the community feed.

Kajabi Community Frontend-min
A sample community built on Kajabi

Moreover, you can create a Member Directory page where your members can see each other’s profiles and even send direct messages to other people.

A few things about the Kajabi community builder aren’t so good. For example, you can’t create polls or quizzes, set up events, or do live streaming inside your community.

Otherwise, Kajabi Community is a good alternative to Facebook Groups for running your online course support group or hosting your membership community.

Coaching

The Kajabi platform supports another product type called Coaching, which allows you to create, sell, and manage one-on-one coaching sessions.

Creating a coaching package is pretty simple. You need to add some basic details, including the number of sessions, in your coaching package.

Next, you need to choose your scheduling preferences. Kajabi has native tools for scheduling and live meetings, and you can also use third-party tools.

Kajabi Coaching scheduling options
Kajabi Coaching scheduling options

Finally, Kajabi allows you to add an agenda and resources for each session. Both you and your clients can also take private and shared notes for each session.

Kajabi Coaching is an excellent addition to the platform. You can use it to offer your coaching services separately or as part of your online course/membership.

Kajabi Automations

Automations is more than an engagement tool, and we’ll discuss it in more detail later in this guide. However, you can use it to gamify your online program and boost engagement.

Here are a few actions you can take using Automations:

  • Send an automated reminder email to inactive students.
  • Congratulate students when they complete a lesson.
  • Send additional learning material to those who couldn’t pass a quiz.

These are just some use cases, but you can utilize Kajabi Automations in many other ways.

Content Delivery

Course player is where your students are going to spend the maximum time. Therefore, the course player must have everything needed for a good learning experience.

While most online course platforms offer one theme for the course area, Kajabi offers four unique course player themes.

Kajabi Course Player Themes
Course player themes in Kajabi

The best part is that you can choose different themes for different products. So whether you teach a flagship course or run a membership site, you can use a theme accordingly.

Plus, you can further customize them as you want, giving your online program a unique touch and making it stand out from the crowd.

Kajabi’s course player

Our favorite is the Premier theme, which has the best-designed course player of all the online course platforms we have used. 

The clean and elegant theme lets you add and display thumbnails for individual lessons. You can also add your branding to the course player, which gives a premium touch to the look and feel of your online courses.

The individual lesson pages for the Premier theme are also well-designed, with your video positioned at the top and the playlist appearing on the right. The additional content and the comment area appear below the video player.

Kajabi Premier theme course player
Premier theme course player

Another course player theme that we like a lot is the Momentum theme. It has a more traditional design, with the navigation on the left and the content on the right.

Kajabi Momentum Theme
Kajabi Momentum theme

Finally, if an existing theme doesn’t meet your requirements, you can get a custom one designed and upload that into Kajabi.

Regarding the mobile experience, all course player themes are mobile responsive, and your students won’t have any issues while watching content on mobile.

In addition, Kajabi offers iOS and Android mobile apps which allows students to consume your content on the go.

You can also send push notifications to your users when new content is available, or a new discussion happens, leading to higher student engagement.

Kajabi Mobile App
Kajabi mobile app

Overall, Kajabi’s course delivery experience is well-optimized from a learner’s perspective. No other course platform gives you as much flexibility, which is one of the things we like the most about the platform.

Course Creation – The Bottom Line

When it comes to course creation and engagement, Kajabi does a great job. It has all the necessary features, including a drag-and-drop course builder, quizzes, assignments, and content dripping.

Plus, it offers stand-out features like course player themes, a mobile app, Community, Coaching, and Automations.

The only two things missing are advanced quizzing tools and certificates. Otherwise, Kajabi is an excellent option for creating an awesome online course or membership site.

Site Design and Customization

Having a great website is critical for the success of your online course business, and it’s expected that an online course platform offers intuitive website-building features.

Before we get into the main tools, let’s talk about some essential things that Kajabi offers:

  • You get unlimited hosting for your website as part of your subscription.
  • Your site gets a Kajabi subdomain, but you can also use your own domain.
  • All pages on your site will have an SSL certificate out of the box.
  • Kajabi’s team will take care of all maintenance, security, and updates.
  • You can remove Kajabi branding from all places.

Now, let’s talk about how Kajabi performs for website creation.

Website Themes

When building your website, Kajabi has pre-designed themes that you can install with a single click. The website themes allow you to easily and quickly create a good-looking website.

There are 10+ themes available, each with a clean and modern design. Moreover, the themes are unique, and you can build all types of websites using them.

Kajabi website themes
Kajabi website themes

Once you install a theme, you can further customize all your pages using the page builder to give your website the look and feel you want.

Finally, Kajabi also allows you to import and use a custom theme. So if you’re a power user, you can hire a developer to build a custom theme for your website.

Page Builder

You’ll need to use Kajabi’s page builder to customize your website and create pages. The page builder is a visual, drag-and-drop editor where you can make changes on the front end of your website.

The page builder interface is clean and very well designed from a user experience point of view. All the existing sections on your page are listed on the left, and you’ll see a real-time preview on the right.

Kajabi page builder interface
Kajabi page builder interface

Using the Settings option on the left, you can define the page level settings for colors, fonts, font sizes, etc.

A Kajabi page is made up of Blocks and Sections. Blocks are elements like text, images, video, buttons, etc., while multiple blocks come together to form a section.

While you can create a page section from scratch, Kajabi gives you 40+ preset sections to choose from. There are sections for various purposes. For example, you can add:

  • A hero section with a background image or a video
  • A multi-column layout to show features
  • A Pricing table section
  • A list of your courses
  • A list of your blog posts
  • An opt-in form
  • A countdown timer

Pre-built page sections in Kajabi

Moreover, Kajabi is super flexible in letting you modify section layouts. You can add new blocks, change their position and order, and do additional settings.

For each block as well, you have options for modifying the text, changing colors, adding animation, and more.

Watch the following video to see how Kajabi lets you change the section layouts.

Modifying section layouts in Kajabi

Finally, Kajabi’s page builder ensures that the entire website is mobile responsive. Plus, you can show/hide specific page elements on desktop or mobile.

What we like about Kajabi’s page builder is its flexibility. It provides you with a lot of editing options without compromising ease of use. 

​You can completely customize your existing pages or build new ones from scratch. And you can do all this without writing a single line of code.

Blogging and Podcasts

Kajabi allows you to add a blog to your website. You can easily create new blog posts and add content using the text editor. 

Kajabi blog editor
Kajabi blog editor

Apart from adding content, you get the following capabilities:

  • Search engine optimization (SEO) settings for blogs
  • Group blogs into different categories
  • Add an opt-in form
  • Show various elements in the sidebar
  • Create and customize the blog homepage as well as individual blog posts

While you can create a full-fledged blog on Kajabi, it’s not as powerful as a specialized blogging platform like WordPress. You don’t get the same of flexibility in terms of functionality, SEO settings, or even content editing for your blog.

​But then, most of the course creators don’t need all that functionality. By keeping your blog on Kajabi, you can have everything on a single platform, which makes things much easier to manage.

Blog Example
James Wedmore’s blog is built on Kajabi

Besides blogging, Kajabi also supports podcast creation. It has a Podcast feature that allows you to create episodes, host your audio files, and distribute them to significant listening apps like Apple Podcasts, Google Podcasts, and Spotify.

Now, you can create a free Podcast and make it available to everyone. Or, you can create a private Podcast and sell it with your courses and membership sites.

Kajabi Podcasts
Kajabi Podcasts feature

Kajabi Podcasts is a useful addition to the platform, and we aren’t aware of any other course platform that offers this capability.

Website Creation – The Bottom Line

Kajabi makes it possible for anyone to build a website for their business. It has 10+ beautifully designed themes and a powerful page builder, allowing you to create a completely unique website.

Plus, it allows you to create a blog and podcasts, which makes Kajabi stand out even further.

Sales and Marketing

Regarding sales and marketing tools, Kajabi takes a different approach from its competitors.

While most course platforms would offer just the essential features required to process payments and sell your courses, Kajabi provides a suite of tools to handle your marketing efforts and build your audience on the platform as well.

Now, let’s discuss what Kajabi offers for sales and marketing.

Product Pricing Options

To sell online courses, you need to create what Kajabi calls an Offer. Offers are easy to set up and give you a lot of flexibility in pricing your products. 

Firstly, you can make your course free, charge a one-time payment, use subscription pricing, or have a payment plan.

If you want to create a recurring subscription, you can charge your learners weekly, monthly, or yearly. Plus, you can charge an initial setup fee and create a trial period for your subscription.

Kajabi subscription pricing options
Creating a recurring subscription in Kajabi

Secondly, Kajabi allows you to price your offer in all major currencies, including USD, GBP, CAD, AUD, INR, etc.

Thirdly, you can select the products (courses, coaching, community, podcasts, etc.) you want your customers to access when they purchase an offer. This feature is quite handy if you want to sell a product bundle or build a membership site.

Plus, you can include the same product(s) in multiple offers, making it possible to create multiple tiers for your course/membership.

Moreover, you can set an access start date and an expiration date for your offer.

kajabi product access start and expiration date
Access start and expiry date

Another useful feature that Kajabi provides for course pricing is the ability to create coupons. You can create either a single coupon code or generate bulk codes. You can also select the courses to which the coupon will apply.

Creating a discount coupon
Creating a discount coupon

We simply love how Offers and the whole pricing thing work in Kajabi. It has many options, so you can price your products in any way you want.

Payments and Checkouts

Regarding payment processing for your customers, Kajabi allows you to integrate with Stripe and PayPal. It doesn’t charge any transaction fee, and all payments are immediately sent to your accounts.

Moreover, PayPal is available as a payment option for subscriptions/payment plans and even for non-USD pricing.

Kajabi Payment Gateways
Kajabi payment gateway integrations

Another important feature for selling your courses on Kajabi is the ability to create high-converting checkout pages.

When you create an offer, Kajabi automatically sets up a checkout page.

The checkout page looks elegant and is optimized from a conversion point of view. It’s a single-step checkout, where your users first complete their purchase and then create an account.

You can further customize the checkout page using the page builder. For example, there are options to add a logo, an intro video, offer details, testimonials, a money-back guarantee badge, etc., to your checkout page.

Yogi Flight School sample checkout page
A sample Kajabi checkout page

In addition, Kajabi gives you complete control over what information to collect from your customers on the checkout page. For example, you can request an address, phone number, etc.

Kajabi also offers three powerful conversion tools:

  • Add an order bump to your checkout page to increase the order value.
  • Create an upsell or downsell on the thank you page to prompt students to purchase other offers.
  • Use abandoned cart tracking to follow up with those who don’t complete the purchase.

The only area Kajabi currently lacks is sales tax handling during the checkout process. Unfortunately, you can’t collect taxes natively, and you’ll need to use an external app.

Having said that, Kajabi offers all the features necessary to create a high-converting checkout page and sell online courses.

Sales Funnel Builder

The most stand-out marketing feature in Kajabi is the ability to build different types of marketing funnels.

Kajabi Funnels is a game-changer as it’s the easiest and fastest way to build funnels for those with little or no marketing knowledge.

When creating a sales funnel (pipeline), Kajabi first asks you to select from a library of pre-built sales funnel templates.

So, if you want to offer a lead magnet to build your email list, you can select the Freebie blueprint. Similarly, you can choose the Zoom Webinar OVO if you want to create a webinar in Kajabi.

You can also use the blank template for building a funnel from scratch.

Kajabi funnel templates
Sales funnel blueprints in Kajabi

As soon as you select a blueprint, Kajabi will put together all the pieces you need for that funnel, including landing pages, forms, email campaigns, your offer, etc. 

For example, if you select the Webinar template, Kajabi will automatically create the registration page, the confirmation page, the event, and reminder and follow-up emails.

creating-kajabi-funnels
Kajabi Webinar funnel

Let’s talk about customizing a sales pipeline now.

You need to go in and edit the placeholder content Kajabi created for your landing pages and emails, which is pretty straightforward.

For example, when you click on a page, Kajabi will open the page builder right inside the pipeline area, where you’ll be able to make changes.

So, you can build your entire funnel without actually leaving the pipeline builder, which is an incredible user experience.

Kajabi Funnels supports inline editing

Apart from building entire funnels in Kajabi, you can also make standalone landing pages for lead generation, selling your courses, etc.

You can select from a library of 40+ landing page templates. The templates are all well designed and customizable using the page builder.

Landing Page Themes
Landing page templates in Kajabi

In addition, you can create opt-in forms that you can either embed on your blog posts or use as popups to collect email addresses.

Finally, Kajabi lets you build quiz funnels. It has a feature called Assessments, which you can use to create marketing quizzes to collect leads and segment your audience.

Overall, Kajabi does an excellent job at building marketing funnels. And, at this point, no other online course platform offers you this sort of funnel-building capability. 

Email Marketing

Talking about email marketing, Kajabi allows you to do much more than just send broadcast emails to your subscribers and members.

First and foremost, it lets you create automated email sequences that are sent based on user actions.

To create an email in your sequence, you can choose an email template and then edit it to add text and other content.

You can add as many emails to your campaign as you want and create a schedule by specifying the number of days.

Kajabi Automated Email Sequence
Email marketing sequences in Kajabi

Secondly, you can tag your users and create segments. This will help with better user management and in creating more effective email marketing campaigns.

Finally and most importantly, Kajabi Automations lets you completely automate your email marketing.

We discussed Automations previously in the context of engaging your members, but it can be even more effective for your marketing.

With Automations, you can add/remove tags, move users between different email sequences, send targeted campaigns based on their actions and do much more.

For example, you can remove your subscribers from a sales sequence as soon as they purchase your offer. Or, you can add them to another email sequence if they don’t buy your offer.

Similarly, you can send a single-use discount coupon to your new subscribers in order to encourage them to sign up for your offer. You can also use this to offer a “gift this course” option.

Automating email marketing in Kajabi
Automating email marketing

Now, Kajabi does lack a couple of necessary email marketing features: 

  • You can’t send two or more emails at different times on the same day.
  • You can’t restrict email sending to specific days in a week.

Despite its limitations, Kajabi’s automation capabilities are pretty good, and it opens endless possibilities for your marketing.

In fact, many things (e.g., sending a one-off coupon automatically) won’t be possible or easy to do if you use a third-party email provider with your course platform.

Affiliate Marketing

If you want to let affiliates promote your offers in exchange for a commission, you can do that with Kajabi. It has all the essential features for creating and managing an affiliate program.

You can start by selecting the offers you want your affiliates to promote and then setting the commission rate for them. You can overwrite the commission rate for individual affiliates if you want.

Plus, you can track their performance (form submissions, conversions, etc.) through the admin dashboard and export the payout reports for sending them payments.

Kajabi Affiliate Dashboard

While the default conversion tracking is through cookies, you can create specific coupon codes for your affiliates and treat them as conversion triggers.

By default, Kajabi creates a registration and a login page for your affiliates. They also get access to a private affiliate dashboard to access their affiliate links and track statistics for their promotions.

Affiliate Dashboard
Affiliates’ private dashboard

The only missing feature is the inability to upload assets/swipe files for your affiliates to use in their promotions. Otherwise, Kajabi gets a thumbs up for its affiliate tools.

Sales and Marketing – The Bottom Line

Kajabi really shines as an all-in-one solution when it comes to sales and marketing. It offers you everything you need to market and sell your courses.

Apart from the essential features like payment processing and checkouts, it offers next-level features like the funnel builder and email automation tools.

The only thing it doesn’t support is sales tax handling. Otherwise, you can use Kajabi to run your entire marketing.

Reporting and Administration

Reports are essential to know how your business is performing and help creators to make improvements accordingly. Kajabi has numerous reports, which we’ll discuss in this section.

We’ll also discuss all the options Kajabi offers for managing your website, courses, and learners.

Reporting and Analytics

Kajabi offers some convenient reporting tools for your courses and sales transactions.

It has a separate Analytics section in the admin dashboard where you can find several reports for tracking things like page views, opt-ins, revenue, affiliate sales, etc.

Analytics in Kajabi
Kajabi Analytics section

You even have a report for subscriptions where you can learn about metrics like:

  • Monthly Recurring Revenue (MRR)
  • Average Revenue Per User (ARPU)
  • Churn Rate

This is very useful if you plan to build a membership site on Kajabi.

Moreover, all the individual reports are very well structured. For example, when you open the Net Revenue report, you’ll see a chart for your overall revenue, a summary of revenue, and refunds for each offer.

In addition, you can filter the reports by date or by offers. You can even switch from a daily view to a weekly, monthly, or yearly one.

Net Revenue Report
Kajabi Revenue report

When it comes to course reporting tools, Kajabi lets you track student progress, quiz scores, and the performance of your videos.

You can track course progress either at the lesson level or the student level, and you can do that inside individual Products.

Kajabi Course Analytics
Kajabi Course Progress report

For video analytics, there are options for tracking engagement rate, play rate, etc. Using the visual engagement viewer and video heatmaps, you can also analyze how students engage with your videos and where they drop.

Kajabi Video Stats
Video analytics in Kajabi

People Management

Kajabi has a dedicated People section in the admin area where you can find and manage your users.

To start with, you can bulk import new users into your Kajabi site and grant them access to an offer or add tags.

To manage your existing users, you have a ton of filters available. For example, you can filter them based on what products they’re enrolled in, whether they have purchased an offer or not, what coupon(s) they’ve used, etc.

Kajabi people management
People management in Kajabi

You can further perform the following bulk actions:

  • Grant or revoke access to an offer
  • Add or remove from an email sequence
  • Register or deregister from an event
  • Export the user list

Finally, you can click on a specific user and track the entire lifecycle. You can check the purchased offers, product access, course progress, emails received, etc., for the selected user.

Kajabi CRM
Tracking a user’s lifecycle

User Roles

A handy feature that Kajabi offers for site administration is the ability to add admin users to your Kajabi site with different access levels.

There are three types of user roles that you can assign to your team members:

  • Administrators have the same privilege as owners, except for handling payment integrations.
  • Assistants can delete and modify site content but can’t access financial reports.
  • Support Specialists can only moderate comments and manage your students.

So, whether you want to extend your site access to your team members or your virtual assistant, you can do that in Kajabi.

The only thing missing is the ability to add course authors who will have access to certain courses only and share revenue with them.

Third-Party Integrations

While Kajabi offers powerful in-built email marketing tools, you can also integrate with other popular email marketing solutions:

  • Aweber
  • MailChimp
  • Drip
  • ConvertKit
  • Active Campaign
Kajabi Email Marketing Integrations
Kajabi email marketing integrations

In addition, Kajabi integrates with Zapier, allowing you to create an integration with literally hundreds of tools related to marketing, user experience, etc.

For example, using Zapier, you can integrate Kajabi with an email automation platform like Infusionsoft. Similarly, Zapier can be the medium to integrate with a tool like Google Slides for issuing certificates to your students.

Kajabi also integrates with popular analytics tools—Google Analytics, Facebook Pixel, and Segment, so that you can track site visits and other user actions. 

Overall, the integrations Kajabi offers will be sufficient for most people. But we must mention that it doesn’t have a public API feature and doesn’t support single sign-on (SSO) as well.

Customer Support

Kajabi stands out among all the online course platforms with its excellent support. It is one of the few course platforms to offer 24/7 Live Chat Support.

So, if you get stuck and need help with your Kajabi account, you can simply reach out to their support via chat.

Kajabi Chat Support
Kajabi offers 24×7 live chat support

Nothing is better than having 24×7 customer support. We’ve personally experienced it multiple times during client product launches when we needed help with something, and immediate support from Kajabi saved the day for us.

Customer Support Testimonial
You can find many Kajabi reviews like this for their customer support

Moreover, Kajabi also has a lot of how-to-do tutorials for learning the platform. You can search for a keyword using the Kajabi Assistant bar at the top of the dashboard. It will show you the relevant tutorials and articles on the topic.

Kajabi Assistant Bar
Kajabi Assistant search bar

Besides that, you also get access to Hero University, which has lots of free training on various topics like creating your online course, starting with marketing, etc. 

Kajabi also has a rewards program called Kajabi Hero. It is designed to reward creators who reach certain revenue goals with exclusive perks.

Finally, Kajabi has a super-engaged user community on Facebook. Their official FB group has 35k+ members, and you can ask questions, get help from fellow course creators, and network with them.

Pricing Plans

Before deciding on Kajabi, you’ll want to know how much Kajabi costs, so let’s discuss Kajabi pricing

It offers three pricing plans, all of which offer you unlimited bandwidth, unlimited video hosting via Wistia, and 0% transaction fees.

Kajabi’s lowest tier is the Basic plan, which costs $149 per month. It allows you to create up to three products and three sales funnels. 

Plus, it offers all the features except affiliate marketing and advanced Automations, which are available on the Growth plan. It costs $199/month and allows you to create more products and pipelines.

If you need to increase your limits even further, you can choose the Pro plan, which costs $399/month. However, most users will be fine with the Basic or the Growth plan.

How much does Kajabi cost?
Kajabi’s pricing plans

Kajabi’s starting price is steep, and it won’t work for you if you’re here just to test the waters or you’re on a tight budget.

That being said, Kajabi is easily the most feature-rich online course platform in the market, and when you consider all the different tools it offers, you’ll find it reasonably priced.

If you want to explore the platform, you can start a 30-day free trial.

Kajabi vs the Competition

Before we conclude this review, let’s look at some Kajabi alternatives and how they compare to the platform.

Kajabi has two sets of competitors. The first set is standalone online course platforms—Thinkific and Teachable. Creators generally choose these over Kajabi when they primarily want course creation and engagement features.

In the case of Thinkific vs Kajabi, the former has more beginner-friendly pricing, offers advanced quizzing tools, supports live lessons, and has a native certificate feature. It also has a full-fledged app store which makes the platform more extendable.

The next in line are all-in-one platforms like New Zenler and Kartra.

Compared with New Zenler, Kajabi does a better job in most aspects, including learner experience and marketing tools. The only significant advantage New Zenler provides over Kajabi is its pricing; it’s less expensive and lets you create unlimited courses and students on all plans.

Online Course Platform Comparison Tool CTA

As far as Kartra is concerned, it’s primarily a sales and marketing platform. So it has better capabilities in this regard. Otherwise, Kajabi is much better for creating courses and memberships.

Some other platforms, such as Podia and ClickFunnels, are also compared to Kajabi often. We won’t discuss these tools here, but you can read our comparison guides.

Kajabi Review – The Final Verdict

Kajabi is one of the best options for creating online courses and memberships.

It offers unlimited video hosting, multiple course player themes, iOS/Android mobile app, quizzes and assignments, Community, Coaching, and more.

But Kajabi lets you run your entire business on the platform. You can create a website, run a blog, create podcasts, build marketing funnels, and automate email marketing.

Some of its marketing features, like the sales funnel builder and Automations, are game-changers and no other course platform has anything as powerful.

The starting price is steep, but the pricing should work well if you build your entire business or a significant portion of it on the platform. 

If you want to try Kajabi, you can start a free trial by clicking on the button below.

We hope you found this Kajabi review useful. If you have any questions or feedback, please comment below, and we’ll get back to it as soon as possible!

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