Kajabi Coaching: How to Create and Run a Coaching Program

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Kajabi is a popular all-in-one platform for creating courses and memberships. But did you know it can also be used to offer coaching?

It offers a suite of tools—Kajabi Coaching—to help you create and sell one-on-one coaching programs.

In this guide, we’ll discuss everything you need to know about Kajabi Coaching. We’ll cover its features, show you the steps for creating a coaching program, and share some tips to help you get the most out of the platform.

Let’s get started.

What Is Kajabi Coaching?

Coaching is one of the product types you can offer on Kajabi, and this section will give you an overview of the platform’s coaching tools so that you know how it performs as an online coaching platform.

With Kajabi Coaching, you can create a single-session or a multiple-session coaching program and then add and manage each session’s agenda, relevant resources, and notes.

Kajabi Coaching product
Kajabi Coaching product

Kajabi has a built-in live video feature, so you can go live for your sessions directly from the platform. However, if you’re fond of your other broadcasting apps like Zoom or Google Meet, you can also use them.

Kajabi also has a native scheduler through which your students can pick a slot for the coaching sessions. Yet again, if you want to use outside scheduling apps like Calendly or Acuity, you are free to do that too.

Finally, you can sell standalone coaching programs (or bundled with other products) and manage clients from within the platform.

So, Kajabi Coaching offers you all the features for building and running one-on-one coaching programs, and the good thing is that it’s available on all Kajabi pricing plans.

Now, let’s show you how to create your coaching program in Kajabi.

How to Create a Coaching Program in Kajabi

As mentioned previously, Coaching is a product type in Kajabi. Other product types include Course, Community, and Podcast.

If you’re already subscribed to Kajabi, you just need to log in to your account. Otherwise, you’ll first need to sign up for a free trial.

Set Up Your Coaching Product

To set up a coaching product, go to Products -> Coaching on your Kajabi admin dashboard, then click the Get Started button.

Creating a new coaching product in Kajabi
Creating a new coaching product in Kajabi

In the next step, Kajabi will ask you to choose between Single Session and Package format.

If your coaching has just one session, choose the first option. Otherwise, go for the Package option.

If you select Package, you’ll also have to write down the number of sessions you plan on having.

Afterward, add a title for your coaching, the coach’s name, and a description, and click the Continue button.

Kajabi Coaching Product settings
Kajabi Coaching Product settings

Next, you’ll be asked to select your scheduling preferences. You’ll get to choose from the following options:

  • Kajabi scheduler
  • Calendly
  • Custom link
  • Manual booking

We recommend using the native Kajabi scheduler since it’s free to use, offers the best end-user experience, and unlocks a range of additional features for your coaching program.

Kajabi Coaching scheduling preferences
Kajabi Coaching scheduling preferences

After that, you’ll need to select how to deliver the live session and set a duration. We recommend using the built-in live video option as it’s tightly integrated into the platform.

Once done, click Continue.

Additional coaching session details
Additional coaching session details

Now, you can customize your program’s appearance by picking a primary and secondary color and uploading a banner image.

Your selections will influence how the coaching program appears to your clients, and you can change these later if you want.

Appearance settings of your Coaching product
Appearance settings of your Coaching product

After you’ve followed all the steps described above, you can set a price for your Coaching product. You can either make your coaching free or paid.

If you decide to charge your customers, you can choose from three different payment models:

  • One-time
  • Multi-Pay
  • Subscription

After you choose one, set the price and select your payment provider, Stripe and PayPal.

When you set a price for your product, a new Kajabi Offer is created. You can modify the offer details and pricing or bundle additional products by going to Sales → Offers in your admin dashboard.

Setting a price for your coaching program
Setting a price for your coaching program

The initial setup for your coaching product is done. Now, it’s time to set up individual sessions.

On your Coaching product page, you’ll either see a Session Template or a Package Outline option, depending on your choice during the initial setup.

To add details to an individual session, click on the ellipses next to it and select the Edit Details option.

Package outline for your coaching product
Package outline for your coaching product

When you open a session for editing, you’ll see the option to change the title, add a session description, list agenda items, and add links and files that could be useful for your clients.

Editing an individual coaching session
Editing an individual coaching session

You’ll need to repeat this process for each coaching session before enrolling clients in your coaching program.

Manage Your Clients and Sessions

Apart from making it easy to structure your coaching program, Kajabi also offers you the tools to run and manage it easily. In this section, we’ll show you how to use those tools.

First and foremost, when clients purchase your coaching, they’ll be able to access it from their private portal. They can see all the sessions included in the package and their details.

This is how the clients will see your coaching package outline
This is how the clients will see your coaching package outline

To schedule a session, your clients must click the Schedule Now next to the session title. This will open up a calendar where they can select the exact date and time from the available slots.

Scheduling a coaching session in Kajabi
Scheduling a coaching session in Kajabi

As a creator, Kajabi allows you to manage your schedule and choose your available hours. To do that, go to Settings under your Coaching product.

Scroll down to the Scheduling section and click on Manage Availability. This will open a new page where you can enter your availability.

Select Manage Availability from the Coaching settings
Select Manage Availability from the Coaching settings
Configuring your availability
Configuring your availability

If you want to hold live coaching sessions, you can use Kajabi’s native live video tool.

To do that, you’ll need to go to the Clients menu on your Coaching product dashboard. Here you’ll see a list of all active and past clients.

When you click on the client’s name, you’ll see their profile, their program progress, and arrange one-on-one live sessions.

Managing your coaching clients
Managing your coaching clients

Here you’ll see all the coaching sessions. For the scheduled ones, you’ll see the Go Live option. You can even reschedule the sessions if you want.

For the unscheduled sessions, you’ll instead see the Schedule Session option.

Starting a live session in Kajabi
Starting a live session in Kajabi

From the client’s perspective, when the date and time of your coaching session arrive, they can simply click on Join Session on the Coaching page and join the live session.

Joining a live session
Joining a live session

Kajabi’s live video feature is excellent for hosting live coaching meetings. It lets you capture your camera, share your screen, chat with the attendees, and even record the sessions.

And after the call, it makes the session recording available to you, and you can upload the same to the session’s area by visiting the client profile.

Kajabi’s live video feature
Kajabi’s live video feature

Remember, the native live video feature is only available if you select the Manual Booking or Kajabi Scheduler options. If you’re using Calendly or a custom URL, you must use third-party services to go live with your students.

Besides the live video feature, another useful coaching tool Kajabi offers is Notes.

For every coaching session, there’s a separate Notes area. Both the coach and the client can create private and shared notes.

As a coach, you can create notes by clicking on the client’s profile and selecting a specific session. On the other hand, students can write notes in the session area inside their private dashboard.

Notes feature in Kajabi Coaching
Notes feature in Kajabi Coaching

It’s a great way to capture important points from a coaching session, enabling the coach and the client to remember the conversation and reference it for future sessions.

Finally, you can mark a session complete when it’s done.

This is how you create and manage a coaching program in Kajabi. The Coaching product makes running your coaching sessions easy and has prompted many creators to move their coaching over to Kajabi.

For What Else Do Coaches Use Kajabi?

Coaches use Kajabi to create and sell their coaching services. However, as an all-in-one platform, Kajabi can be used to grow and advance your business in many other ways.

We’ve highlighted some of the most popular and effective ones below.

Creating an Enrollment Process

An enrollment process is one of the most important things you’ll need for your coaching program. Many creators use Kajabi to create the enrollment process for their programs, as it has all the tools you’ll need.

If you want to create a simple enrollment process where your potential clients land on a sales page and, from there, go directly to the checkout process, you can do that.

On the other hand, if you want your users to apply for enrollment, you can use Kajabi Assessments to create a form and attach it to your sales page. Then, you can manually share the checkout page link with the applicants to complete their enrollment.

Attach an application form to your sales page
Attach an application form to your sales page

Moreover, the platform has tools for client onboarding. Once someone signs up for your coaching, you can use Kajabi Automations to subscribe them to an onboarding email sequence.

Selling Online Courses

Coaching products are an effective way to work with clients. However, they require your time and can be expensive, so you can only reach a small audience with your coaching program.

A less expensive and more scalable way to deliver a less personalized version of your coaching is to create online courses through Kajabi.

A sample online course created in Kajabi
A sample online course created in Kajabi

Kajabi’s course builder accommodates various types of content, including videos, audio, text, quizzes, etc. On top of that, you get a well-designed course player, free and branded mobile apps, and other engagement tools, such as content dripping.

You can also offer online courses as additional resources in your coaching program, as many other Kajabi websites do.

Create Group Coaching Programs

While Kajabi Coaching is focused on one-on-one coaching programs, you can use Kajabi Communities to run a group coaching program.

Kajabi lets you create a private members-only community with powerful features like discussion spaces, group chats, challenges, and leaderboards.

Additionally, it enables you to host live meetups for community members with features like live video, screen sharing, and breakout rooms.

A sample community built on Kajabi
A sample community built on Kajabi

Finally, you can combine your community with courses and even one-on-one coaching to create an immersive group coaching program.

Running Your Entire Business on Kajabi

While Kajabi’s features and capabilities for online courses and coaching are impressive, the best part about using it is that you can run your entire business on the platform.

Not only can you create and sell your digital products, but you can also build your brand website, create a blog and podcast, do email marketing, run webinars, and build sales funnels on Kajabi.

You don’t need to duct tape multiple software solutions, saving time and money. As a result, Kajabi acts as a single destination for coaches to run their online businesses.


In this article, we’ve covered what Kajabi Coaching is and how you can use it to create one-on-one coaching programs.

The platform also supports additional product types, such as online courses and communities. So if you decide to branch out from just selling coaching, you can do so on Kajabi.

Moreover, being an all-in-one platform, Kajabi offers powerful sales and marketing tools, making it possible to run your entire knowledge business.

We hope this article helped you better understand Kajabi’s coaching capabilities and how you can use the platform to grow your business.

If you aren’t using Kajabi, sign up for a free trial to launch your coaching program.

Do you have any questions regarding Kajabi Coaching? Leave them down below, and we’ll be happy to answer them.

Frequently Asked Questions

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