Scarcity Marketing Strategies

6 Effective Ways to Incorporate Scarcity into Your Sales Funnel

Scarcity is a marketing technique which is based on the principle of Fear of Missing Out (FOMO). Simply speaking, it is telling your users that the offer you are presenting is limited and they may not have the same opportunity in the future. Scarcity marketing techniques can be broadly classified into two categories: limited time (deadline based) …

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Evergreen Sales Funnel

How to Create an Evergreen Sales Funnel that Actually Sells

“It is quite tough to incorporate scarcity into the sales funnel for evergreen courses but at the same time there is hardly any marketing strategy which is as effective in boosting online course sales conversions.”An online course creator has two options for his online courses – you can either leave your courses always open (evergreen …

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