TikTok has shot to popularity, becoming the fastest-growing social media platform. Since its founding in 2016, the company has grown to over one billion active users, 6% of whom have more than 100,000 followers and are considered influencers.
To support the growing number of influencers, the platform has started paying creators based on their popularity through the TikTok Creator Fund.
We often get asked, “how much money does TikTok pay for 1 million views?” Short Answer: TikTok pays between $20 and $40 for one million views.
However, the actual creator earnings can be significantly higher, which we’ll talk about in detail in this guide.
If you’re interested in learning more about how much money Tiktok pays, alternate ways of monetization, and top creators’ earnings, continue reading.
How Much Does TikTok Pay For 1 Million Views?
Generally, the TikTok Creator Fund pays between $20 and $40 per one million views. This data comes from a survey of TikTok influencers, which found that TikTok pays between $0.02 and $0.04 per 1,000 views, so it’s only an estimate.
However, to even be eligible to earn money from the platform, a TikTok user must have received at least 100k views within the past 30 days.
While the way TikTok calculates creator earnings isn’t revealed publicly, reports suggest that the platform considers the following factors:
- Geographic location
- Engagement rate
- The genre of the published content
- Account health
Furthermore, if we are to extend our initial calculation, we can also calculate estimated payouts for five million and ten million views.
|Number of Views||Estimated Earnings|
|How much does TikTok pay per 1,000 views?||$0.02 – $0.04|
|How much does TikTok pay per 1 million views?||$20 – $40|
|How much does TikTok pay per 5 million views?||$100 – $200|
|How much does TikTok pay per 10 million views?||$200 – $400|
When comparing TikTok creators’ earnings per view, they are substantially lower than other platforms. For example, YouTube influencers can expect to earn between $1,200 and $6,000 per million views, which is over a thousand times greater than TikTok.
The reasons for such a disparity are due to the types of videos native to the platform and the user demographics. Compared to TikTok videos, YouTube videos are longer, allowing the platform to display ads inside them. Additionally, the audience is older, so advertisers are willing to pay more.
Having said that, aside from the Creator Fund, there are a variety of ways in which TikTokers can monetize their audience, which is what we’ll talk about next.
How Much Can You Make as a TikTok Creator?
Earnings on the platform vary greatly, but very few TikTok creators manage to monetize their audience, and even fewer can generate enough money to be considered full-time creators.
The amount of money a creator can earn from the platform depends on the following factors:
- Their number of followers
- Their engagement rate
- Their follower demographic
- The product or service they promote
Here are some of the most popular monetization methods:
TikTok Stars Charge Up to $500,000 per Promotional Post
One of the most popular methods to generate income is for influencers to work with big brands to promote products or services. This monetization method has proven to be much more lucrative than solely relying on the Creator Fund.
When comparing the promotional post earnings to the Creator Fund payouts, it was found that influencers earn 500 times more for branded content. For sponsored posts, creators charge between $0.01 to $0.02 per view, which means that creators can expect to earn between $10,000 to $20,000 per million views.
The earnings vary greatly depending on the number of followers and the account’s reach. Micro-influencers with a small reach will often produce content in return for a free product, whereas larger accounts with millions of followers charge up to $500,000 per post.
Creators Earn Hundreds of Dollars per Live Stream
The live stream feature allows influencers to connect with their fans more intimately, allowing them to receive questions from viewers and respond in real time. To be eligible for live streaming, creators must have at least a thousand TikTok followers.
Viewers can show their support during the live stream by sending gifts, which are the equivalent of a virtual tip. TikTok rewards creators by awarding them Diamonds, which are based on the number of gifts they receive and the popularity of their broadcast. Diamonds can then be redeemed for payouts.
The top ASMR creator Lucy Davis earns $300 per live stream on the platform. As well as generating income, live streams enable Lucy to connect and interact with her 600,000 followers.
Influencers Make Seven Figures Selling Their Own Products
In the past, creators would mainly leverage their audience to sell advertising space for brands and companies. However, a growing trend sees influencers selling their own physical or digital products. The trend has seen creators build clothing companies, sell e-learning courses, and create subscription businesses.
Miss Excel is an excellent example of an influencer who leverages her audience to sell online courses.
Miss Excel rose to fame in 2020 and grew her account to over 800,000 followers by posting educational content about Microsoft Excel. Through her TikTok account, Miss Excel markets her online courses, which are estimated to earn her between $250,000 to $300,000 per month.
How Much Money Do Top TikTokers Make?
Top influencers on TikTok grew their income by 200% in 2021, with the top five creators earning a combined total of $55 million. The trend that fueled the increase in creator earnings was the launch of physical product brands.
|Name||Number of Followers||2021 Earnings|
|Charlie D’Amelio||133 million||$17.5 million|
|Dixie D’Amelio||57 million||$10 million|
|Addison Rae||86 million||$8.5 million|
|Bella Poarch||87 million||$5 million|
|Josh Richards||26 million||$5 million|
In 2021, Charlie D’Amelio, the most followed creator on TikTok, earned an estimated $17.5 million. This figure is made up of physical products, influencer marketing, and a ten-part TV series.
Her greatest source of income came from a clothing brand deal with Hollister. In 2021, following the wave of new social influencer brands, the D’Amelio sisters established Social Tourist, and today their clothes appear in over 500 retail locations.
Charlie D’Amelio also landed lucrative brand deals with major companies such as Invisalign, Morphe Cosmetics, and Dunkin’ Donuts. These companies paid her to produce viral content on her TikTok account.
That’s the complete round-up of how much you can make from TikTok, the latest trends, and how popular TikTok users are making money in 2023.
For more trends in the creator economy, you can check out our Creator Economy Statistics article.
Comment below to share with us your thoughts on the topic and where you see the next influencer trends coming from.