The Kajabi-WordPress integration is a popular choice for many creators, though it might seem counterintuitive at first glance.
Kajabi is an all-in-one course platform that also has a website builder and blogging functionality. So why use Kajabi and WordPress together?
Many creators prefer WordPress for hosting their main websites and blogs because of its flexibility and SEO benefits. And they use Kajabi for online courses and marketing funnels.
In this article, we’ll discuss the different ways to connect your Kajabi and WordPress websites to create a seamless experience.
Let’s get started.
1. Link to Your Kajabi Website From Important Places
Many Kajabi creators use WordPress for their brand websites and blogs and Kajabi for all course-related things, including sales pages, payments, and course delivery.
In this scenario, the simplest way to connect them is to add a link from your header navigation to your Kajabi site. However, the key is to use an anchor text that is clear.
Additionally, consider adding a link to your Kajabi site in other highly visible parts of your website, such as your homepage, blog sidebar, and footer.
An example of an online school that does a great job of creating a connection between its WordPress and Kajabi websites is Flowing Zen.
Flowing Zen has an item in the header menu—Courses—that takes customers directly to its Kajabi site. It also links to specific course landing pages from the homepage.
What we further like about this example is that it also includes a link on its Kajabi website to redirect users back to the WordPress site.
Another way to create a seamless connection is by keeping the branding and design consistent. From header style and logo to colors and fonts, using the same elements on both sites unifies the look and feel.
The Flowing Zen example gets this right as well.
As you can see in the screenshots above, both websites use similar headers and navigation styles. Moreover, the color blue is prominent on both websites.
As a result, the transition from one site to the other looks like going from one tab to another, which is great for user experience.
Finally, we advise you to put your Kajabi website on a subdomain of your top-level domain if possible and consider white-labeling your Kajabi website.
For example, Flowing Zen’s Kajabi website points to academy.flowingzen.com, and you won’t see any platform branding on the website.
2. Link WordPress Sales Page to Kajabi Checkout Page
Sometimes creators also use WordPress for their course sales pages.
They may like the design flexibility offered by WordPress page builders vs Kajabi’s website builder, or they may have just gotten used to the WordPress platform.
If you go this route for whatever reason, you can simply link your WordPress sales pages to Kajabi checkout pages.
The advantage of this approach is that the whole purchasing and access experience is still seamless for your customers.
Because the payments are handled by Kajabi, the process of account creation and granting course access remains in the hands of the course platform.
You don’t have to create any Zapier automation or integrations to add students to your member area.
PyImageSearch is an example of a website that has its sales page on WordPress and links from it to the Kajabi checkout page.
And it’s very simple to execute: All you have to do is add a Kajabi checkout URL to buttons on your WordPress page.
Here’s how you can grab your Kajabi checkout page URL.
First, head over to your Kajabi admin dashboard and go to Sales → Offers, and select the offer that you want to link to.
Once on the offer page, you’ll see the option to copy the link on the right side of the screen.
Click Get Link, and the link will be automatically copied.
Next, head to your WordPress site, add a button to your sales page, and paste the offer URL there.
This way, if someone clicks the button, they’ll be taken directly to the Kajabi checkout page, where they can purchase your offer.
3. Add Leads From WordPress to Kajabi
If your main website and blog are on WordPress, you’re likely to generate most of your leads there as well.
However, if you plan to use Kajabi’s email marketing tools, then you’ll need to add these leads to your Kajabi database.
There are a couple of ways to do this, and it depends on what opt-in forms you’re using on WordPress.
The first option is to use Zapier to automate this process. This approach will work well if you use opt-in solutions like OptinMonster.
In this case, the trigger will be New Lead in OptinMonster, and the action will be Create Form Submission in Kajabi. The trigger will change based on the opt-in software you’re using.
Once they’re in your system, you can use Kajabi Automations to send them email sequences and promote offers.
The other option is to embed Kajabi’s opt-in form directly into your WordPress pages.
To do this, go to Marketing → Forms, and select the form you want to embed. Next, navigate to the Embed tab and copy the JavaScript code.
Here you can also change your form colors, text, and call to action.
This option is great if you want all your leads to go directly to Kajabi and don’t want to use a separate opt-in software.
4. Integrate WooCommerce to Kajabi via Zapier
Kajabi doesn’t include a full-fledged shopping cart. While most creators don’t need a shopping cart, some may want to sell physical products or just incorporate a different shopping experience.
While we recommend integrating Shopify with Kajabi, you also have the option to set up a WooCommerce shop, especially if you prefer using WordPress. You can integrate it with your Kajabi account via Zapier.
If you opt for this option, most of the front-end experience will happen on WordPress, where you’ll host your main website and sales and checkout pages. Meanwhile, Kajabi will serve as the member portal.
To set this up, you’ll need to create a Zapier automation. The trigger will be Order in WooCommerce, and the action will be Grant Access to an Offer in Kajabi.
By granting access to an offer in Kajabi, the platform will automatically send a welcome email with login credentials to new customers who completed a purchase through WooCommerce.
It’s as simple as that!
Conclusion
The Kajabi-WordPress combination is an excellent way to connect a flexible content management system with a robust course platform.
Depending on your individual needs, setting up a connection can be as simple as adding some links or may include the use of Zapier.
If you’re not using Kajabi yet, you can start a 30-day free trial and then use the tips in this article to establish a seamless connection with your WordPress website.
We hope you found this article helpful. How do you plan to use Kajabi and WordPress together? Do you have any questions? Leave us a comment below.