Recommended Tools for Creating and Selling Online Courses
On this page you’ll find recommendations for tools that will help you create, market and sell online courses. Selecting the right set of tools allows you to focus on the core of your business and is thus a super critical factor in determining the success of your online course business.
However, keep in mind that just getting the right online tools won't guarantee you success online. It's equally important to create great content, have right strategy in place and put effort into growing your business.
Disclaimer: Some of the links below are affiliate links. This means that if you buy one of them (at no additional cost to you), I will receive a commission for the sale. Nonetheless, I have and do use all the tools linked below and recommend them because I find them great, regardless of whether or how much they pay me.
Create an Online Course
Kajabi: The Best All-In-One Course Platform
Kajabi is my #1 recommendation when it comes to choosing a platform to build your online course business.
I have been helping clients launch their course business on Kajabi since 2016 and have been using it myself since early 2018. I have found it to be the most feature-rich but at the same time, super easy-to-use course platform.
Kajabi is an all-in-one platform which you can use to build a beautiful course website including a blog, host all types of content including videos, deliver your content professionally, build a sales funnel and even automate your email marketing.
If you want to try the software yourself, you can start a free trial by clicking the link below.
Camtasia: Screen Recording and Video Editing Software
Camtasia is what I use for recording and editing all my training videos! It makes it really easy to create high quality videos for teaching and marketing online courses.
With Camtasia, you can easily record your screen and webcam, make edits and add video effects. You can use Camtasia on both Mac and PC and you can follow their step-by-step tutorials to get started.
Blue Yeti: Microphone for High Quality Audio Recording
Nothing is as important for your videos as quality audio and Blue Yeti is the best option for recording high-quality audio for a reasonable price.
Blue Yeti is an USB mic with plug-n-play functionality and is compatible with both Mac and Windows.
Logitech C920 Webcam: Good Quality Video on Budget
Logitech is a very popular webcam that lets you HD quality talking head videos on budget. It's easy to use, so you can plug it to your laptop and start recording videos.
You can also use it with your screen capture software (e.g. Camtasia) to record both your screen and your face.
Build a Sales Funnel
Kajabi: The Sales Pipeline Builder
Apart from letting you create a website and online courses, Kajabi also lets you build all types of sales funnels and landing pages.
Kajabi's sales pipeline builder is super easy to use and it has pre-built sales funnel blueprints for creating webinar funnels, product launch funnels, lead magnet funnels etc. which will help you get started quickly.
The Power of Infusionsoft but Easier to Use than Mailchimp
Nothing is more important for your business than building an engaged email list. And when it comes to list building and email marketing, ConvertKit is my favorite solution.
ConvertKit offers really powerful automation features but at the same time is super easy to use. You can also use ConvertKit to create opt-in forms and landing pages.
I have been using ConvertKit since 2016 and it has helped me build and grow my email list rapidly.
Deadline Funnel: Robust Solution for Creating Evergreen Deadlines
Deadline Funnel is a robust solution that allows you to incorporate real scarcity into your evergreen sales funnels and make them convert better.
It further allows you to add animated timers to your sales pages and emails. It's a powerful marketing tool and can significantly boost your conversions.
Fomo: Social Proof Automation Tool
Fomo lets you add live social proof to your landing pages and sales pages which in turn helps you increase trust, traffic and sales.
So, you can display those cool little popups on your landing pages showing notifications for recent sales or any other conversions.
Interact: The Ultimate Quiz Marketing Solution
Interact is a tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website.
Interact is super easy to use and you can use it to build all types of marketing quizzes including personality quizzes and scored quizzes.
Quizzes are one of my favorite strategies to build my email list and Interact is what I use to create them.
Demio: The Most Robust Webinar Solution
Demio is a powerful webinar solution that lets you create both live webinars as well as automated webinars. It is super easy to use and you can setup your webinar in a few minutes.
It is much more robust compared to WebinarJam and WebinarNinja and you should consider using it if you want to sell your online courses through webinar.
Start a Blog
SiteGround: Affordable, Premium WordPress Hosting
I have used GoDaddy, Bluehost and Inmotion Hosting on my websites before switching to SiteGround.
In my opinion, SiteGround is the best shared hosting option out there and my experience with it has been nothing but great.
SiteGround offers premium features like SuperCacher, SSD drives, free SSL certificate, daily backups etc. Most importantly, their support is the best in the industry.
Thrive Themes: The Ultimate Conversion Suite for WordPress
If you use WordPress or want to have a WordPress blog, you have to use Thrive Themes products.
Thrive Themes offers WordPress themes, lead generation tools, page builder, scarcity marketing plugin and other solutions that will help convert your website visitors into leads and customers.
You can either buy individual products by paying a one-time price or buy an annual subscription to get their all access membership.
Book Like A Boss: A Simple Scheduling App
Book Like A Boss (BLAB) is an easy to use scheduling tool that lets you create a booking page, schedule appointments, accept payments and much more.
BLAB is a great tool to have in your marketing stack if you do any sort of 1:1 consultation or coaching.
Google Analytics: The Best Analytics Solution
"Unless you measure it, you can't improve it." That's true for your course business as well.
Google Analytics allows you to get stats for every stage of your sales funnel, you can track stats related to site visits and conversions and you can analyze all the stats by campaigns, traffic source and several other parameters.
Canva: The Photoshop Killer
Canva is the ultimate graphic design tool for non-designers. You can use it to design social media images, create course slides, design PDF worksheets etc.
Canva is easy to use and the best part is that they offer a lifetime free account.