Recommended Tools for Creating & Selling Online Courses
On this page you’ll find recommendations for online tools that will help you create, market and sell online courses. Selecting the right set of tools allows you to focus on the core of your business and is thus a super critical factor in determining the success of your online course business.
However keep in mind that just getting the right online tools won't guarantee you success online. It's equally important to create great content, have right strategy in place and put effort into growing your business.
Disclaimer: Some of the links below are affiliate links. This means that if you buy one of them (at no additional cost to you), I will receive a commission for the sale. Nonetheless, I have and do use all the tools linked below and recommend them because I find them great, regardless of whether or how much they pay me.
The Essential Tools...
Teachable: A Robust Online Course Platform
Teachable is my #1 recommendation when it comes to choosing an online course platform. I have been been selling courses using the Teachable platform since 2015 and I have found it to be a feature-rich but at the same time very easy to use course platform.
With Teachable, you can build your course(or membership) site, host & protect your content, hide it behind a paywall and deliver the content to the students and you can do all this even if you have no coding skills.
Teachable's pricing starts at $0/month and you can upgrade to one of their paid plans when you are ready for it.
ConvertKit: The Power of Infusionsoft but Easier to Use than Mailchimp
Nothing is more important for your business than building an engaged email list. And when it comes to list management and email marketing, ConvertKit is my favorite solution.
ConvertKit offers really powerful automation features but at the same time is super easy to use. You can also build basic landing pages and email optin popups using ConvertKit.
I have been using ConvertKit since 2016 and it has helped me build and grow my list. I have introduced 100s of my 1:1 client to ConvertKit and each one of them will tell you that switching to CK was one of the best business decisions they made.
ClickFunnels: The Sales Funnel Builder
ClickFunnels makes it really easy to build, test and improve sales funnels. I don't think there is another tool that makes creating funnels as easy as ClickFunnels.
ClickFunnels is what I use and recommend when it comes to building sales funnels (and landing pages). You can build all sorts of funnels, do A/B tests and create basic membership sites as well.
It is a premium solution and the pricing starts at $97/mo. ClickFunnels is in a different league as far as building sales funnels is concerned and if it fits your budget, I recommend you to give it a try.
Thrive Themes: The Ultimate Marketing Suite for WordPress
If use WordPress or want to have a WordPress blog, you have to use Thrive Themes products. Thrive Themes offers WordPress themes, lead generation tools, landing page builder, scarcity marketing plugin and other solutions that will help convert your website traffic into money.
I use Thrive Themes for all my WordPress sites including this one and I can tell you that it has been one of the best tools that I have ever invested in.
You can either buy individual products or get their all access membership. I recommend you become a member as it is affordable and you get access to all the wonderful products.
Deadline Funnel: Robust Solution for Creating Evergreen Deadlines
Deadline Funnel is a robust solution that allows you to incorporate real scarcity into your evergreen sales funnels and make them convert better. It further allows you to add animated timers to your sales pages and emails.
Its an advanced tool and I don't recommend you to use Deadline Funnel unless you are already making some money online.
Google Analytics: The Best Analytics Solution
"Unless you measure it, you can't improve it." That's true for your course business as well. Google Analytics allows you to get stats for every stage of your sales funnel, you can track stats related to site visits and conversions and you can analyze all the stats by campaigns, traffic source and several other parameters.
Siteground: Affordable Premium WordPress Hosting
I have used GoDaddy, Bluehost and Inmotion Hosting on my websites before switching to SiteGound. In my opinion, Siteground is the best shared hosting option out there and my experience with it has been nothing but great.
Their servers are optimised for WordPress, hosted on full SSD hardware, support HTTP2, PHP 7 and have built in server level cache. They also offer free SSL certificate, built in Cloudflare integration and excellent tech support.