Selecting the right set of tools allows you to focus on the core of your business and is thus a super critical factor in determining the success of your online course business.
However, keep in mind that just getting the right online tools won’t guarantee you success online. It’s equally important to create great content, have right strategy in place and put effort into growing your business.
Disclaimer: Some of the links below are affiliate links. This means that if you buy one of them (at no additional cost to you), we’ll receive a commission for the sale. Nonetheless, we never recommend a tool because of the size of the commissions.
Online Course Platforms
Kajabi is an all-in-one online platform that allows you to do much more than just hosting and delivering online courses or memberships.
Based on features, no course platform can match Kajabi which makes it our #1 recommendation for creating and selling online courses.
If you already have your website and funnels in place, you don’t need an all-in-one platform and in this case, we recommend you use Thinkific.
Thinkific offers you all the tools you need to create and deliver an online course professionally. It even includes the essential sales & marketing tools.
Email Marketing Platforms
When it comes to list building and email marketing, there is no solution which is easier to use than ConvertKit.
At the same time, ConvertKit offers some handy email marketing and automation features.
ActiveCampaign is another popular email solution which offers much more powerful marketing automation capabilities.
With ActiveCampaign, you can create complex customer journeys and retarget your subscribers through various channels including emails, site messaging, FB ads, etc.
Sales Funnel Tools
ConvertBox lets you create and display various types of opt-in forms and call to actions on your website.
Plus it offers a ton of targeting options which allows you to show personalized offers and messages to your visitors.
Deadline Funnel is a robust solution that allows you to incorporate real scarcity into evergreen sales funnels and boost conversions.
It further allows you to add animated countdown timers to your sales pages and emails.
ThriveCart is an advanced cart solution that lets you create high converting checkout pages with ease.
In addition, ThriveCart offers powerful conversion features like order bumps, 1-click upsells, affiliate campaigns, etc.
WebinarJam is a powerful webinar solution that lets you create both live webinars as well as hybrid webinars. It is super easy to use and you can setup your webinar in a few minutes.
Book Like A Boss is a simple yet powerful scheduling tool that lets you create a booking page, schedule appointments, accept payments and much more.
Interact is a powerful quiz builder that allows you to create marketing quizzes to generate leads, segment your audience, and drive traffic to your website.
Video Creation Tools
Camtasia is the most feature-rich screencast tool out there that also includes a full-blown video editing software.
It works on both PC and Mac, and is the best option for creating professional-quality videos for your courses.
Nothing is as important for your videos as quality audio and Blue Yeti is the best option for recording high-quality audio for a reasonable price.
Blue Yeti is an USB mic with plug-n-play functionality and is compatible with both Mac and Windows.
Logitech C920 is a very popular webcam that lets you record HD quality talking head videos on budget.
It’s easy to use, so you can plug it to your laptop and start recording videos.
Paperform is this ultimate form builder that allows you to create interactive surveys, assessments, application forms, etc. You can also use it to create lead generation forms and as well as accept payments.
Canva is the ultimate graphic design tool for non-designers. You can use it to design social media images, create course slides, design worksheets etc.
Canva is easy to use and they offer a lifetime free account.
Upwork is the ultimate place to find freelancers and virtual assistants to outsource different aspects of your business including video editing, website setup, marketing, etc.
Google Analytics allows you to get stats for every stage of your sales funnel, you can track stats related to site visits and conversions, and you can analyze all the stats by campaigns, traffic source and several other parameters.